PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

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PYMNTS

SEPTEMBER 21, 2020

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.

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PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

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PYMNTS

OCTOBER 19, 2020

“You're no longer bound to the few brands you engage with,” she said. You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand. The Market’s Latest Entrant: Amazon Luxury Stores . For luxury now, all of a sudden there [is] competition.” .

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Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

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ABA Community Banking

SEPTEMBER 27, 2021

The American Bankers Association honored six banks today with its Brand Slam awards for bank marketing, judged by a panel of 73 Certified Financial Marketing Professional volunteers. The post ABA Honors Six Banks With Brand Slam Marketing Awards appeared first on ABA Banking Journal.

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PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

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William Mills

SEPTEMBER 10, 2024

With their rise in popularity, podcasts are no longer just a source of entertainment or education–they are now a key component to brand narratives and media strategies.

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Branding Strategy Community Marketing 88

Payments Source

SEPTEMBER 1, 2020

FIS' purchase of Worldpay in 2019 required Ellyn Raftery, the company's chief marketing and communication's officer, to reshape its brand to showcase the strengths of both companies — all while a major global pandemic hastened her timeline.

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PYMNTS

JANUARY 10, 2020

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. However, according to a report by CNBC , the move could backfire, as Amazon completely dominates the online shopping market, with 38 percent under its control.

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ABA Community Banking

OCTOBER 7, 2024

ABA announced six banks are the recipients of the 2024 Brand Slam Awards, which honor exceptional bank marketing strategies. The post ABA recognizes six banks with national bank marketing awards appeared first on ABA Banking Journal.

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PYMNTS

NOVEMBER 1, 2020

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. Also, Dunkin' has been engaged in a significant shift to expand digital marketing since the summer.

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The Financial Brand

SEPTEMBER 18, 2024

This article How Marketing and Security Can Collaborate to Build Brand Trust appeared first on The Financial Brand. The rush towards personalization in marketing must be buttressed by data security or customers will rebel.

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ABA Community Banking

OCTOBER 19, 2020

The American Bankers Association honored seven banks today with its Brand Slam awards for bank marketing judged by a panel of 124 volunteers with Certified Financial Marketing Professional credentials. The post ABA Honors Seven Banks With Brand Slam Marketing Awards appeared first on ABA Banking Journal.

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The Financial Brand

SEPTEMBER 30, 2024

Hispanic Population Will Revolutionize Brand Marketing appeared first on The Financial Brand. population, the Hispanic market is uniquely complex to engage with given its cultural diversity. Hispanic Population Will Revolutionize Brand Marketing appeared first on The Financial Brand.

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ABA Community Banking

SEPTEMBER 19, 2023

Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating a genuine commitment to the well-being of their communities. The post Taking your brand on the road appeared first on ABA Banking Journal.

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William Mills

NOVEMBER 2, 2021

A key goal for many growing companies is to expand beyond local recognition to become a well-known national brand. This is where a comprehensive, strategic PR and marketing plan can come in, helping to boost visibility and awareness. Here are a few key areas to focus on.

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William Mills

NOVEMBER 23, 2021

2 areas of consideration for enhancing your credit union’s digital presence in 2022. While the age of the average credit union member remains in the mid-40s, it is important to recognize that this age range is no longer held strongly by Gen X.

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ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

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ATM Marketplace

AUGUST 13, 2021

When it comes to ATMs, most banks are fairly good at branding. But when it comes to marketing, many banks fall behind. Most post large signs and symbols that clearly communicate to customers that this is their ATMs. Here's how to catch up.

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Image Works Direct

AUGUST 26, 2024

However, social media is much more valuable as a branding tool! Instead, it should be used as a reminder of who you are, what you stand for and where you fit into the market. When it comes to using social media for a business, a common mistake is thinking of it as a sales aid. Your page shouldn’t be a constant stream of promotions.

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The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. But, how do you execute an influencer marketing strategy successfully? appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 4, 2024

This article Turbulence in Marketing Roles Forecast for 2025 appeared first on The Financial Brand. New research reveals marketing careers in flux: AI disruption, phantom jobs and remote work reshape the industry while salaries dip 3% year-over-year.

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The Paypers

SEPTEMBER 19, 2024

Cardless , a fintech company providing branded credit cards, has entered the small and medium-sized business (SMB) market to provide financial services that optimise stability for enterprises.

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The Financial Brand

NOVEMBER 4, 2024

This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand. This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand. Consumers expect contextual personalization across channels and in real-time.

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The Financial Brand

OCTOBER 11, 2024

This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand. Marketing to Gen Alpha through their millennial parents is just one example of how strategies will be changing. This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand.

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The Financial Brand

OCTOBER 29, 2024

This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand. This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand. As Fed rate cuts begin, banks face a slew of risks.

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The Financial Brand

OCTOBER 18, 2024

This article 13 Prompts for Banks Deploying AI to Build Essential Marketing Collateral appeared first on The Financial Brand. Creating marketing collateral can feel like drudge work. This article 13 Prompts for Banks Deploying AI to Build Essential Marketing Collateral appeared first on The Financial Brand.

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The Financial Brand

SEPTEMBER 16, 2020

Why brand marketing still matters, as does customer lifetime value, even while data increasingly dominates bank and credit union ad choices. The post Google’s Vision for the Future of Bank Marketing, AI, Data and Brand appeared first on The Financial Brand.

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The Financial Brand

JULY 23, 2024

This article How Tough Problems Spur Powerful Banking Brands appeared first on The Financial Brand. Can banking brands possess power similar to the likes of Netflix, Apple, and Whole Foods? Learn how Financial Center, an Indianapolis-based credit union, crafted a powerful brand founded on financial wellness.

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American Banker

JUNE 27, 2024

When TD Bank launched an audio brand identity across its communication channels early this year, the new jingle triggered a surprising reaction from consumers using the firm's ATMs.

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American Banker

NOVEMBER 30, 2023

The bank is trying to reach women and investors from groups that wouldn't traditionally have done business with the white-shoe firm in years past, Alice Milligan said on a marketing panel.

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The Emmerich Group

JANUARY 13, 2022

Way too many banks have spent a lot of money on brand awareness. And yet, can you even point to one customer who said I came to this bank because I just love their brand? In fact, most money spent on branding has a negative return on investment. The post How Can Your Bank Create Brand Insistence? Continue Reading.

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The Financial Brand

SEPTEMBER 3, 2024

This article Elevating the CMO: Why Strategic Marketing is Key to Bank Growth appeared first on The Financial Brand. Banks that minimize senior marketing leadership risk undermining the very strategic skills and perspectives that drive growth.

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The Financial Brand

NOVEMBER 19, 2024

This article Every Brand a Bank: Why Starbucks and Walmart are Your Real Competition appeared first on The Financial Brand. This article Every Brand a Bank: Why Starbucks and Walmart are Your Real Competition appeared first on The Financial Brand. Is Starbucks a bank? Is Walmart? Real banks must respond.

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The Financial Brand

NOVEMBER 4, 2024

This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand. This article Move Beyond Traditional Marketing to Embrace AI-Driven Personalization appeared first on The Financial Brand. Consumers expect contextual personalization across channels and in real-time.

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