Perficient

NOVEMBER 9, 2020

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

Marketing Automation 525

Marketing Automation Marketing Resources System 525

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 103

Marketing Automation San Francisco Conference Marketing 103

Perficient

DECEMBER 7, 2020

Create marketing automation based on where a broker/employer is in their sales cycle to keep them moving on their journey. Having the right partner can mean time and money saved trying to recruit, hire, and train resources from within, faster speed to market, and the ability to demonstrate ROI.

Groups 294

Groups Comparison Industry Tools 294

PYMNTS

APRIL 18, 2017

voice) to interact with people, brands or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”. Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

social media 123

social media Payments Retail Branding 123

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 152

Strategy Digital Banking Digital Strategies Mobile 152

Cisco

MAY 5, 2021

As a result, financial brands realize the need to create a unified customer experience across all customer touchpoints, whether digital or physical, and be available to their customers any time of day, rather than only during weekday business hours. Limited time or technical resources to deliver on experiences clients want now.

Customer Experience 117

Customer Experience Branding Tools Strategy 117

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. The secret to successful marketing lies not in drowning your prospects with information about your company, but rather in drawing them in with relevant content that can help them and their business.

eBook 41

eBook Marketing Automation Marketing social media 41