Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. The post Financial Brand Forum 2018: 7 Takeaways in 7 Minutes appeared first on Gonzobanker.

Branding 119

Branding Industry Apple Marketing 119

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? When you are searching on Google, do you ever click on the advertisements?

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? When you are searching on Google, do you ever click on the advertisements?

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. This is where utilizing marketing automation software can make the biggest impact on your lead generation program.

eBook 41

eBook Marketing Automation Marketing social media 41

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. Rowe also observes marketing’s growing influence on the customer relationship. “We Marketing technology goes beyond an operational element.

Technology 40

Technology US Marketing Customer Experience 40

William Mills

AUGUST 23, 2018

With the help of a marketing automation system, you can track a wide variety of activities your leads are taking with the content on your website and use this information to better understand where they are in the buyer’s journey. But how do you know when they’re ready?

How To 43

How To Strategy Case Study Marketing 43

CB Insights

APRIL 24, 2018

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Automation and why it matters: Yes, cashier-less stores are novel and attract attention, often winning splashy headlines.

Retail 59

Retail Trends Technology Branding 59