Perficient

JULY 19, 2023

Regional insurance carriers, often operating in a highly competitive market, face numerous challenges in attracting and retaining customers, such as a lack of brand awareness and distribution breadth. Regional insurance carriers can leverage AI to dynamically adjust premiums based on risk factors and market conditions.

Regional 221

Regional Customer Experience Strategy Policies 221

The Financial Brand

NOVEMBER 3, 2021

Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.

Marketing Automation 31

Marketing Automation Tools Marketing Banking Trends 31

PYMNTS

MAY 26, 2017

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. According to Forrester, brands face a 50 percent higher revenue risk in 2017.

Branding 103

Branding Community Survey Data 103

William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. Brand awareness – 77%.

Marketing 42

Marketing Fintech Marketing Automation Marketing Strategies 42

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. By positioning your company as a thought leader through insightful articles on industry trends and new technologies, you become a trusted advisor. Educate Your Marketplace.

eBook 41

eBook Marketing Automation Marketing social media 41

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. Our inside sales team is, in effect, part of our marketing team. Rowe also observes marketing’s growing influence on the customer relationship. “We Content marketing.

Technology 40

Technology US Marketing Customer Experience 40

CB Insights

APRIL 24, 2018

In fact, a whole host of traditional retailers are bucking this trend — many planning to open hundreds of stores in 2018. We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing.

Retail 59

Retail Trends Technology Branding 59