Branding Marketing Automation White Paper 
William Mills
JUNE 23, 2016
PR and content marketing are the answer to your fintech brand awareness and lead generation woes. PR then expands the awareness of your white papers and downloadable content to drive sales. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.
William Mills
JUNE 23, 2016
PR and content marketing are the answer to your fintech brand awareness and lead generation woes. PR then expands the awareness of your white papers and downloadable content to drive sales. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.
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William Mills
JANUARY 18, 2018
Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. Once prospects have engaged with your website, the next step is conversion by providing them with access to premium content, i.e., an in-depth, well researched white paper or eBook.
William Mills
JANUARY 14, 2016
We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. Brand awareness – 77%.
William Mills
NOVEMBER 1, 2016
Rowe also observes marketing’s growing influence on the customer relationship. “We We have a stake in building references and creating brand ambassadors. Some may suggest that using marketing technology at a technology company is obvious. Marketing technology goes beyond an operational element. Content marketing.
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