The Financial Brand

JANUARY 16, 2019

Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 33

Marketing Strategies Strategy Marketing Millennials 33

The Financial Brand

MAY 19, 2021

The post How Gen Z and Millennials Differ Financially appeared first on The Financial Brand. The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.

Millennials 42

Millennials Branding Groups Marketing Strategies 42

The Financial Brand

OCTOBER 1, 2018

Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies. The post Banking on Millennials: Balancing Branch Preferences And Digital Expectations appeared first on The Financial Brand.

Millennials 33

Millennials Marketing Strategies Strategy Branding 33

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

AUGUST 18, 2021

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.

Millennials 43

Millennials Banking Trends Analysis Trends 43

The Financial Brand

AUGUST 11, 2020

The post 10 Years Ago, Targeting Millennials Was Critical – What Now? appeared first on The Financial Brand. The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help.

Millennials 43

Millennials Branding social media Marketing Strategies 43

The Financial Brand

MARCH 23, 2021

The post Is Everything Bankers Think They Know About Millennials & Gen Z Wrong? appeared first on The Financial Brand. Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run.

Millennials 42

Millennials Branding Marketing Strategies Strategy 42

The Financial Brand

JUNE 23, 2020

Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged. The post 5 Reasons Millennials Hate Your Bank’s Content Marketing — And Fixing It appeared first on The Financial Brand.

Millennials 43

Millennials Marketing Branding Marketing Strategies 43

The Financial Brand

SEPTEMBER 29, 2021

The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?

Millennials 41

Millennials Banking Trends Analysis Trends 41

The Financial Brand

APRIL 20, 2021

The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on that.

Millennials 36

Millennials Cards Meeting Branding 36

South State Correspondent

MAY 2, 2022

As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy.

social media 195

social media Management Marketing Resources 195

The Financial Brand

DECEMBER 4, 2018

Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations. The post Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’ ’ appeared first on The Financial Brand.

Millennials 33

Millennials Industry Branding Marketing 33

The Financial Brand

MARCH 25, 2024

Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers. This article Young Women Are Getting Richer.

Marketing 34

Marketing Marketing Strategies Millennials Branding 34

The Financial Brand

SEPTEMBER 8, 2019

The post Powerful New Signals for Financial Marketers From Millennial Segment appeared first on The Financial Brand. Challenge and opportunity define this huge generation. Financial institutions that take the right approach (and walk the talk) stand to win.

Millennials 33

Millennials Marketing Branding Marketing Strategies 33

The Financial Brand

AUGUST 5, 2019

New data help financial marketers understand the needs and concerns of this huge generation with its different views of the American Dream. The post Financial Stress Now Main Reason Why Millennials Lose Sleep appeared first on The Financial Brand.

Maine 31

Maine Millennials Branding Marketing 31

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

The Financial Brand

MAY 29, 2019

The post Can Baby Boomers Be Financial Marketers’ Millennial Secret Weapon? appeared first on The Financial Brand. Mom and Dad, even Grandma and Grandpa may be among 'social influencers' who can help sell new generations of consumers on banking with you.

Millennials 30

Millennials Marketing Branding Marketing Strategies 30

The Financial Brand

DECEMBER 4, 2018

While the term 'Youthquake' is not new, it defines a turbulent time of change in banking and other industries caused by the Millennial generation. The post Millennials, The 4th Industrial Revolution, And Youthquake 4.0 appeared first on The Financial Brand.

Millennials 25

Millennials Industry Branding Marketing Strategies 25

The Financial Brand

DECEMBER 7, 2020

Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing Budgets appeared first on The Financial Brand.

Marketing 43

Marketing Millennials Branding social media 43

The Financial Brand

FEBRUARY 12, 2020

Banks and credit unions may see better acquisition results with (surprise) Millennials by using highly personalized mailings. The post Why Direct Mail Still Matters in the Digital Age appeared first on The Financial Brand. Here's how.

Millennials 43

Millennials Branding Marketing Strategies Strategy 43

The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

Millennials 38

Millennials Community Bank Community Branding 38

The Financial Brand

OCTOBER 16, 2019

The post How Upscale Millennials’ Money Views Impact Their Banking Habits appeared first on The Financial Brand. New data reveal how this high-income segment views financial services and wealth. Here's what banks and credit unions must do to respond.

Millennials 22

Millennials Branding Data Marketing Strategies 22

Cisco

MAY 25, 2021

According to Jeff Michaud, IMI Mobile VP Client Strategy, customer expectations have shifted: Shift from business-owned channels to consumer-preferred -> Only 12% of millennials cite telephone as their favorite communication channel.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

How To 34

How To Marketing Millennials Analysis 34

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Analytics and first-party data can help reverse the trend.

Marketing 32

Marketing Fintech Millennials Analytics 32

CB Insights

OCTOBER 10, 2018

This includes targeting the underbanked/unbanked, millennials, students, kids, freelancers, and early adopters of blockchain. Millennials. This niche specifically targets the cash-strapped, digital savvy millennials with marketing, brand positioning, and prioritizing the product roadmap. Underbanked/Unbanked.

Retail 78

Retail Cards Millennials Mobile 78

The Financial Brand

JULY 2, 2024

appeared first on The Financial Brand. appeared first on The Financial Brand. This article Are You Ready for How Different Gen Z’s Banking Behaviors Are? How risk-taking, crypto enthusiasm, and mobile-first mindsets are reshaping banking landscapes for all generations.

Branding 35

Branding Mobile Marketing Strategies Millennials 35

Social Assurance

APRIL 4, 2016

In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. But I think it speaks volumes that our millennial friend went to the trouble of getting a credit card reader, but not to the trouble of visiting an ATM. And it should change they way marketers interact with this generation.

Millennials 12

Millennials Marketing Strategies social media Cards 12

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? Marketing and Compliance Survey Insights.

Marketing 15

Marketing social media Marketing Strategies Branding 15

William Mills

MAY 11, 2016

Showing using a brand new device on a brand new connection. Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.” One or two of three new mortgages are going to be Millennials (I think he said two but I’m not sure)” This is REALLY important. “One How does this work? Man, that’s true.

Video 40

Video Lending social media Analytics 40

The Financial Brand

DECEMBER 26, 2021

Financial marketers, under pressure to keep costs low, often end up with misleading results. The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four research mistakes to avoid.

Data 33

Data Banking Trends Analysis Trends 33

The Financial Brand

AUGUST 25, 2023

This article How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years appeared first on The Financial Brand. This article How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years appeared first on The Financial Brand. Give up millions in income by cutting fees. Is this how ‘Life Math’ works?

Branding 29

Branding Marketing Strategies Millennials Marketing 29

William Mills

MAY 11, 2016

What’s the market strategy? Branded version is available. ^KT. Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. I suspect it could be very popular with Millennials as they get serious about savings and investing. That’s new.

Video 40

Video Mobile social media Data 40

The Financial Brand

FEBRUARY 23, 2021

The post Marketing Helps PenFed Rack Up Major Growth Under Open Charter appeared first on The Financial Brand. Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion.

Marketing 19

Marketing Branding Data Marketing Strategies 19

The Financial Brand

FEBRUARY 23, 2021

The post Marketing Helps PenFed Rack Up Major Growth Under Open Charter appeared first on The Financial Brand. Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion.

Marketing 17

Marketing Branding Data Marketing Strategies 17

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

PYMNTS

JANUARY 24, 2017

It looks as though millennials may soon face competition as the generation to watch. Resonating with this group at a young age can have a huge impact on retailers’ long-term consumer retention and brand loyalty.

Retail 100

Retail social media Survey Study 100