Long Lasting Ideas

MARCH 9, 2016

Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success.

social media 40

social media Community Bank Marketing Strategies Community 40

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 75

social media Marketing Marketing Strategies Strategy 75

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

social media 69

social media Policies How To Handbook 69

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

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social media Policies Marketing Strategies Branding 124

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Digital Growth Institute

MAY 12, 2023

Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

social media 15

social media Marketing Strategies Strategy Branding 15

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Engaging Followers.

social media 42

social media Tools Marketing Strategies Marketing 42

Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist.

social media 40

social media Strategy Marketing Marketing Strategies 40

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience.

social media 40

social media Tools Marketing Strategies Marketing 40

PYMNTS

MARCH 16, 2016

According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback. ModCloth says the decision was inspired in part by shoppers’ behavior on social media. The expansion also follows staffing upgrades in the San Francisco based fashion startup.

San Francisco 100

San Francisco social media Marketing Strategies Retail 100

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity?

Branding 15

Branding Marketing social media Marketing Strategies 15

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

South State Correspondent

MAY 2, 2022

As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Neither the product staff nor the marketing staff knows what they don’t know. When it first came out, many bankers laughed at the social media aspects of Venmo with its use of emojis.

social media 195

social media Management Marketing Resources 195

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

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social media Strategy Branding Marketing 38

PYMNTS

MARCH 6, 2018

This is the season where you’ll be meeting plenty of relatives and friends, so there’s a need to show your status and having the latest collection from a luxury brand is often seen as a sign of prestige and wealth.”

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social media Marketing Strategies Branding Report 100

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115

Trends social media Strategy Data 115

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? How to Create Your Content Marketing Strategy.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

PYMNTS

JULY 15, 2020

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. She has also cultivated a mammoth social media audience with 17 million users in her Instagram following. They chose a word that has several meanings in Spanish.

Los Angeles 204

Los Angeles New York social media Retail 204

The Financial Brand

AUGUST 25, 2021

Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience. The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 37

Branding Banking Trends Analysis Trends 37

The Financial Brand

NOVEMBER 4, 2020

Banks and credit unions must stop playing around with this 'serious' social media option and adopt a systematic approach instead. The post Why Financial Institutions Need to Take LinkedIn Seriously in 2021 appeared first on The Financial Brand.

social media 43

social media Branding Marketing Strategies Marketing 43

The Financial Brand

JULY 20, 2023

This article Banks and Credit Unions ‘Threading Away:’ What Early Adopters Think So Far appeared first on The Financial Brand. What's their strategy for this new social media app? At least 150 banks and credit unions have joined Threads so far, and more hop on every day.

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social media Branding Strategy Marketing Strategies 22

PYMNTS

JUNE 24, 2019

All of the items—such as hand-blended hair serum and handmade fruit spray—are made by California artisans, with no big corporate brands included in the boxes. The Brands. The company also takes professional photos of their products and shares them on social media.

Regional 100

Regional California social media Branding 100

The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

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social media Branding Examples Fintech 32

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 67

social media Customer Experience Marketing Strategies Strategy 67

William Mills

AUGUST 30, 2018

SEO should always be kept in mind when adding to your content marketing strategy. You’ll also likely have the opportunity to be a guest on other FinTech podcasts, which can help introduce your brand to new audiences that are interested in FinTech. Brand Awareness Generation. SEO Benefits. Easily Target Your Niche.

Fintech 41

Fintech social media Branding Marketing Strategies 41

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.

Branding 73

Branding Industry Retail Strategy 73

PYMNTS

JANUARY 26, 2018

That seems to be the point of most of KFC’s bizarre fast food marketing ploys. They’re strange enough to grab eyes on social media newsfeeds, giving the brand viral attention. That’s exactly why KFC’s crazy marketing strategies actually aren’t crazy at all — more like genius. The moral of the story?

Kentucky 101

Kentucky Las Vegas social media Branding 101

The Financial Brand

MARCH 4, 2020

Influencer marketing is where social media intersects paid celebrity support. Financial brands find mid-tier names can be more productive. The post Financial Marketing via Instagram Influencers Gaining Traction appeared first on The Financial Brand.

social media 30

social media Marketing Branding Marketing Strategies 30

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? It’s effective and personal.

Marketing 15

Marketing social media Marketing Strategies Branding 15

The Financial Brand

JULY 20, 2020

Financial marketers should be reevaluating all they do as the 'new normal' takes form. The post How a Former Umpqua Marketer Will Shake Up Simple’s Brand Message appeared first on The Financial Brand. They can no longer sell everything to everybody.

Branding 29

Branding Marketing social media Marketing Strategies 29

The Financial Brand

SEPTEMBER 30, 2018

Digital channels are used by leading financial brands to personalize communication while supporting major product and branding initiatives. The post Leading Financial Brands Using Digital Marketing To Win Consumers appeared first on The Financial Brand.

Branding 33

Branding Marketing social media Marketing Strategies 33

The Financial Brand

SEPTEMBER 30, 2018

Financial marketers are accelerating investments in digital advertising for both branding initiatives and to support more personalized messaging. The post How Leading Financial Brands Are Using Digital Marketing To Win Consumers appeared first on The Financial Brand.

Branding 33

Branding Marketing social media Marketing Strategies 33