The Financial Brand

JUNE 13, 2023

This article How to Get Comfortable with Generative AI in Your Marketing Strategy appeared first on The Financial Brand. Walk, crawl, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.

Marketing Strategies 35

Marketing Strategies Strategy How To Marketing 35

The Financial Brand

MAY 22, 2023

Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

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ABA Community Banking

OCTOBER 7, 2024

ABA announced six banks are the recipients of the 2024 Brand Slam Awards, which honor exceptional bank marketing strategies. The post ABA recognizes six banks with national bank marketing awards appeared first on ABA Banking Journal.

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National Marketing Marketing Strategies Strategy 98

The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Strategies Strategy Marketing Banking Trends 36

The Financial Brand

JANUARY 19, 2021

The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.

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Marketing Strategies Strategy Trends Marketing 42

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns.

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Meeting Marketing User Experience Marketing Strategies 443

The Financial Brand

FEBRUARY 16, 2020

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

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Marketing Strategies Community Strategy Marketing 41

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

MAY 4, 2020

Although there is no playbook, there are strategies and tactics that defined pre-pandemic retail and can perhaps contribute to saving post-pandemic retail. Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service.

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Strategy How To Retail Data 182

The Financial Brand

FEBRUARY 5, 2020

The post Essential Marketing Strategies for Fintech-Bank Partnerships appeared first on The Financial Brand. Partnerships are becoming a core competency for banks and credit unions. Five steps will help ensure a successful collaboration.

Marketing Strategies 35

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PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

Branding 166

Branding Online Strategy Marketing Strategies 166

The Financial Brand

JUNE 15, 2020

The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis.

Marketing Strategies 30

Marketing Strategies Strategy Marketing Video 30

The Financial Brand

NOVEMBER 24, 2019

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

Marketing Strategies 31

Marketing Strategies Trends Strategy Marketing 31

The Financial Brand

FEBRUARY 5, 2019

Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand.

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Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Explore the Summit.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

The Financial Brand

JANUARY 16, 2019

Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 32

Marketing Strategies Strategy Marketing Millennials 32

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 75

social media Marketing Marketing Strategies Strategy 75

The Financial Brand

JANUARY 4, 2022

A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 38

Branding Marketing Strategies Banking Trends Analysis 38

The Financial Brand

JUNE 30, 2024

This article How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects appeared first on The Financial Brand. Regional bank's branding strategy chief aims to bring First Horizon front of mind when the time is ripe.

Branding 32

Branding Regional Strategy Marketing Strategies 32

The Financial Brand

JANUARY 20, 2020

Here's what marketers think of the effort. The post The Marketing Strategy Behind Truist’s High-Wire Logo Reveal appeared first on The Financial Brand. Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo.

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Marketing Strategies Strategy Marketing Branding 22

The Financial Brand

OCTOBER 14, 2019

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

Marketing Strategies 24

Marketing Strategies Trends Strategy Marketing 24

The Financial Brand

OCTOBER 25, 2018

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

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Marketing Strategies Strategy Cards Marketing 23

PYMNTS

OCTOBER 10, 2017

With a lot of them about to take the next step in their adult lives, whether it’s choosing a career, purchasing their first home or having children, retail stores and brands want to be the ones they choose when spending their money. Scotts Miracle-Gro is one example.

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Branding Online Millennials Groups 102

The Financial Brand

JUNE 6, 2018

But what consumers want in their credit cards — and how they should be marketed — has changed. The post 4 Factors to Consider When Crafting Your Credit Card Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 29

Marketing Strategies Strategy Cards Marketing 29

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

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New York Marketing Strategies Customer Experience Maine 326

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

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Marketing Strategies Marketing Strategy Community Bank 55

The Financial Brand

JULY 23, 2024

This article How Tough Problems Spur Powerful Banking Brands appeared first on The Financial Brand. Can banking brands possess power similar to the likes of Netflix, Apple, and Whole Foods? Learn how Financial Center, an Indianapolis-based credit union, crafted a powerful brand founded on financial wellness.

Branding 31

Branding Indianapolis Apple Marketing Strategies 31

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

The Financial Brand

SEPTEMBER 18, 2024

This article How Marketing and Security Can Collaborate to Build Brand Trust appeared first on The Financial Brand. The rush towards personalization in marketing must be buttressed by data security or customers will rebel.

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Branding Security Marketing Data 32

The Financial Brand

JANUARY 12, 2021

Brand positioning is crucial now, but too many banks and credit unions over-focus on products instead of on their unique place in the market. The post How Financial Marketers Can Break Away from Lookalike Brand Strategies appeared first on The Financial Brand.

Branding 24

Branding Strategy Marketing Marketing Strategies 24

The Financial Brand

SEPTEMBER 15, 2024

This article From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships appeared first on The Financial Brand. By integrating SMS into broader marketing strategies, banks can create better customer experiences. For consumers, SMS has trust-building power — especially in high-stakes moments.

Marketing 32

Marketing Marketing Strategies Customer Experience Branding 32

The Financial Brand

FEBRUARY 12, 2024

This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand. Top CMOs are using technology to create novel marketing strategies and uncover new revenue streams. This article 4 Banking CMOs to Watch in 2024 appeared first on The Financial Brand.

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Marketing Strategies Strategy Branding Marketing 35

The Financial Brand

OCTOBER 17, 2023

This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand. This article Toolkit: How to Use Profitability Modeling to Power Your Relationship Banking Strategy appeared first on The Financial Brand.

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Strategy How To Branding Tools 32

BankInovation

JULY 2, 2020

Financial companies face changing economic conditions, heightened consumer expectations, and growing competition among legacy institutions, digital-native brands, and tech giants. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75