PYMNTS

MAY 4, 2020

Although there is no playbook, there are strategies and tactics that defined pre-pandemic retail and can perhaps contribute to saving post-pandemic retail. Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service.

Strategy 182

Strategy How To Retail Data 182

Perficient

JANUARY 8, 2025

It was like a treasure trove of data on consumer trends and recovery strategies… Think actionable, not academic. By Priming Brand Preference : By demonstrating deep understanding of industry challenges, companies can become top-of-mind when customers seek solutions. Businesses loved it. Through the roof.

Leadership 221

Leadership Trends Industry Strategy 221

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

FEBRUARY 1, 2021

Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326

New York Marketing Strategies Customer Experience Maine 326

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

Branding 166

Branding Online Strategy Marketing Strategies 166

Independent Banker

DECEMBER 31, 2021

To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds. Paul, Minn., DIY vs. partnering.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Other promotional tactics planned include branded apps, which 20 percent of CMOs say they will use.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

PYMNTS

MAY 19, 2020

Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. According to eMarketer, more than six in 10 U.S. adults will be digital coupon users this year.

Branding 239

Branding Retail Meeting National 239

Abrigo

FEBRUARY 12, 2025

Generative AI , another subcategory of AI, also learns from data, but it can create brand-new content in the form of text, images, music, etc. These models influenced marketing strategies, collections, and fraud detection tools. FICO introduced its scoring system in 1989, providing a standardized scale for creditworthiness.

Lending 221

Lending Data Fraud Technology 221

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. This creates new challenges and paradigms for payment flows.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

DECEMBER 23, 2020

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. It needs to be about the whole experience and my relationship with you as a brand. How To Proceed.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

OCTOBER 10, 2017

With a lot of them about to take the next step in their adult lives, whether it’s choosing a career, purchasing their first home or having children, retail stores and brands want to be the ones they choose when spending their money. Scotts Miracle-Gro is one example.

Branding 102

Branding Online Millennials Groups 102

ABA Community Banking

OCTOBER 7, 2024

ABA announced six banks are the recipients of the 2024 Brand Slam Awards, which honor exceptional bank marketing strategies. The post ABA recognizes six banks with national bank marketing awards appeared first on ABA Banking Journal.

National 98

National Marketing Marketing Strategies Strategy 98

PYMNTS

APRIL 11, 2017

In a press release Kohl’s said Revelle will be responsible for the department store chain’s marketing organization and overall marketing strategy, including the company’s focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position.

Analytics 122

Analytics Branding Strategy Marketing Strategies 122

PYMNTS

APRIL 16, 2020

However, the contribution is the latest iteration of a two-pronged business model for the brand. So we said, let’s give our revenue, and then people will know this isn’t something we’re trying to do to get them interested in the brand. Her current marketing strategy is meeting the consumer online.

Branding 160

Branding Community Strategy Online 160

PYMNTS

JULY 15, 2020

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. So that strategy was completely taken away from us. Mitchell will be part of the Onda marketing effort, but not a dominant presence. Technically, “onda” means wave.

Los Angeles 204

Los Angeles New York Retail social media 204

PYMNTS

SEPTEMBER 11, 2019

It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component. Last year saw a boom in brands using VR in this way, including U.K.

Retail 192

Retail San Diego San Francisco Branding 192

Perficient

DECEMBER 8, 2020

The other major variable is that the platforms have different monetization strategies. Any commercial value extracted from that spot in the SERP will be yours—plus, it’s great branding. Use the principles outlined above when you begin—or continue—your video marketing strategy.

Video 520

Video Google Study Examples 520

The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. But, how do you execute an influencer marketing strategy successfully?

Marketing Strategies 29

Marketing Strategies Branding Strategy Marketing 29

PYMNTS

OCTOBER 18, 2020

Buxton said he was looking forward to “building on its excellent go-to-market strategy and helping drive further operational excellence and growth for this incredible company.”. “Scott's broad experience is a perfect match to support continued growth.”.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

The Financial Brand

JUNE 8, 2023

This article Today’s Deposit Battles Demand Personalized Marketing Strategies appeared first on The Financial Brand. Winning the struggle for deposits demands better strategies than banking formerly used. Begin with better understanding of consumers.

Marketing Strategies 33

Marketing Strategies Strategy Marketing Branding 33

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Higher Prices. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

SEPTEMBER 17, 2018

To create sales lift and purchase intent without the negative brand effects of discounting, Aberdeen Group, which was created for Blackhawk Network’s Hawk Incentives, discovered that promotions based on rewards can be more effective than discount offers. In addition, members of the program can waive the $5 charge for Target Restock.

Retail 148

Retail Fort Worth Dallas Marketing Strategies 148

PYMNTS

JULY 22, 2020

Instead of focusing on the cookie issue, the meeting became a think tank session on strategies for dealing with the effects of the pandemic as well as the resulting supply chain crisis and hard-hit economy. What are now considered as perks or necessary adjustments to the shopping and marketing process (e.g.,

Google 150

Google Groups Retail New York City 150

The Financial Brand

JUNE 13, 2023

This article How to Get Comfortable with Generative AI in Your Marketing Strategy appeared first on The Financial Brand. Walk, crawl, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.

Marketing Strategies 35

Marketing Strategies Strategy How To Marketing 35

PYMNTS

FEBRUARY 26, 2020

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. The new app will keep it quick and easy for customers to order via mobile means, the company says.

Customer Experience 130

Customer Experience Mobile Marketing Strategies Branding 130

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 78

social media Marketing Marketing Strategies Strategy 78

The Financial Brand

NOVEMBER 30, 2023

This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand. Empathetic marketing can help them thrive together. This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand.

Marketing Strategies 34

Marketing Strategies Strategy How To Marketing 34

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. As JCPenney grew, so did its private brands.

Branding 119

Branding Millennials Retail Strategy 119

The Financial Brand

MAY 22, 2023

Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

Marketing Strategies 33

Marketing Strategies Strategy Cards Marketing 33

PYMNTS

APRIL 4, 2019

It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component. Last year saw a boom in brands using VR in this way, including U.K.

Retail 177

Retail Mobile Course Technology 177

PYMNTS

MAY 29, 2020

“We’re entering the second quarter in a position of strength, adding to our confidence that we have sufficient liquidity to successfully execute our strategy in 2020 and over the longer term.”. On the earnings call late Thursday the CEO detailed some of the financial results and strategy going forward.

Cards 144

Cards Strategy Marketing Strategies Online 144

Abrigo

NOVEMBER 30, 2015

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.

Marketing 309

Marketing Study Video Phoenix 309