PYMNTS

AUGUST 31, 2016

One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ).

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San Diego Portland Wyoming Oregon 100

Gonzobanker

AUGUST 23, 2021

For example, one survey found that 86% of consumers prefer to interact with a human agent, and 71% said they would be less likely to use a brand if it didn’t have human customer service representatives available. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

Strategy 145

Strategy Study Data Tools 145

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” What distinguishes the high-impact institutions from the rest of the pack? Final Thoughts.

Marketing 109

Marketing Groups Branding Data 109

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 39

Marketing Survey Branding Fintech 39

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.

Marketing 38

Marketing Survey Branding social media 38

The Financial Brand

JUNE 28, 2023

This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand. A traditional bank or credit union is still the primary institution for most, but a survey shows openness to digital alternatives is accelerating.

Fintech 34

Fintech Survey Branding Marketing Strategies 34

Social Assurance

OCTOBER 29, 2021

Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing. Compliance is a critical factor in the daily lives of bank marketers.

Compliance 15

Compliance Survey Marketing social media 15

The Financial Brand

JUNE 24, 2018

Subscribe to The Financial Brand via email for FREE!To To provide financial services organizations with the most comprehensive benchmark of key financial marketing trends, the Digital Banking Report continues to field an international survey, sponsored by Deluxe.

Marketing 31

Marketing Survey Branding Digital Banking 31

William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based based fintech.

Technology 40

Technology US Marketing Customer Experience 40

Perficient

SEPTEMBER 30, 2020

A Survey of Over 150 Enterprise Executives. For that reason, we conducted a survey of 154 executives from enterprise organizations. What follows is six of the major themes we saw in analyzing the survey response data. The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage.

Video 508

Video Survey Strategy Marketing 508

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 31

Strategy Marketing Banking Trends Branding 31

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales.

social media 36

social media Community Bank Community Regional 36

Long Lasting Ideas

JANUARY 19, 2015

The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs. Customer surveys are another way to capture positive reviews to use as quotes for marketing purposes. The Nielsen research shows that consumers will trust and act upon recommendations and opinions posted online.

Marketing 40

Marketing social media Online Marketing Strategies 40

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? Marketing and Compliance Survey Insights.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. Download Our Marketing and Compliance Report. How did your brand compare? Learn More.

Compliance 15

Compliance Marketing Report social media 15

The Financial Brand

DECEMBER 26, 2021

Financial marketers, under pressure to keep costs low, often end up with misleading results. The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four research mistakes to avoid.

Data 33

Data Banking Trends Analysis Trends 33

The Financial Brand

JANUARY 7, 2022

Faced with multiple challenges, bank and credit union marketers can become tentative. The post 3 Proven Ways Financial Marketers Can Laser-Focus on the Customer appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Three simple projects can help break the gridlock.

Marketing 32

Marketing Banking Trends Analysis Trends 32

The Financial Brand

DECEMBER 15, 2023

This article The Small Business Pain Points That Spell Opportunity for Banks appeared first on The Financial Brand. This article The Small Business Pain Points That Spell Opportunity for Banks appeared first on The Financial Brand.

Study 21

Study Branding Marketing Strategies Survey 21

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something.

social media 15

social media Strategy Marketing Strategies Marketing 15

PYMNTS

JANUARY 24, 2017

In order to gain insight into the growing influence of this group, who represent ages 10 to 17, HRC surveyed 31,000 participants in the U.S. The survey included questions on their shopping habits as wells as the factors driving their purchasing decisions. and Canada.

Retail 100

Retail social media Survey Study 100

Gonzobanker

JUNE 25, 2021

Using core transactions as a survey trigger may work for branches, but not for customer care. Actionable: Tailor questions to separate the experience from general brand or policy perception. In a recent NCR survey conducted by The Harris Poll, 86% of U.S. Aim for real-time or near-real-time results. Redefine excellent service.

Customer Experience 101

Customer Experience Fraud Policies Training 101

PYMNTS

MAY 4, 2020

Instead, what if customers were segmented by their approach to returning to “normal” shopping behaviors as suggested by the PYMNTS COVID-19 surveys ? Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service.

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Strategy How To Retail Data 182

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

Marketing 78

Marketing Data Analytics Examples 78