The Financial Brand

DECEMBER 9, 2021

Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity. The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Video Marketing Banking Trends Analysis 40

Perficient

SEPTEMBER 30, 2020

Have the discipline to analyze that data, update your strategy, and make decisions on how to adapt quickly to the trends you see taking place in the market. Have the agility to respond dynamically across all areas of your marketing strategy. The reason brand matters so much is that it plays heavily into trust.

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Video Survey Strategy Marketing 508

The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Branding Video Banking Trends Analysis 36

The Financial Brand

JANUARY 24, 2021

Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking. The post Personalized Video Can Boost Engagement and ROI in Banking appeared first on The Financial Brand.

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Video Branding Customer Experience Marketing Strategies 39

The Financial Brand

DECEMBER 9, 2021

Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity. The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity?

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Branding Marketing social media Marketing Strategies 15

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

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Video Marketing social media Fintech 41

PYMNTS

OCTOBER 10, 2019

PUMA has announced that it is signing a multi-year deal with eSports brand Cloud9 to make clothing for gamers in the same way it makes soccer jerseys and other sports-related apparel. CNBC reported the clothes will cost between $25 and $75 and can be bought on the websites of both companies.

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Trends Capital Marketing Strategies Branding 101

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? How to Create Your Content Marketing Strategy.

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Strategy Branding Marketing Marketing Strategies 15

PYMNTS

NOVEMBER 22, 2019

And yet the Chinese consumer keeps spending — on travel, on luxury goods and on video games, among a slew of other items and services. As a Western brand, you are not going to be successful with Chinese consumers if you rely on your presence on Google or have a digital marketing strategy based on Facebook Messenger,” he told PYMNTS.

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PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. CVS, Modcloth, Bongo, Aerie and Seventeen magazine are just a shortlist. “We

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The Financial Brand

NOVEMBER 7, 2022

This article Risqué and Risky: Credit Union Advertises Itself as a ‘Side Bank’ appeared first on The Financial Brand. SF Fire Credit Union's provocative new video ad targets younger generations, playing off shock value as a way to make an old brand stand out.

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South State Correspondent

SEPTEMBER 20, 2022

One of the most talked about subjects was what should be the overall marketing budget and what an optimized marketing budget should look like by channel. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The top part of this range seems to be around 10.5%.

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Conference Marketing social media Data 195

William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. based on data. Showing the various experiences that each person will see based on the persona. finovate Tweets.

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Marketing Strategies Community Bank Strategy Financial Technology 62

FICO

FEBRUARY 23, 2016

As a result, Universal turned to Hershey Food Corporation, who gladly offered up their previously struggling brand, Reese’s Pieces, and experienced an explosion in sales from product placement within one of the most popular movies of all time. s plot, product placement as a marketing strategy was still relatively untested back in 1982.

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Video Marketing Strategies Industry Analytics 40

The Financial Brand

DECEMBER 9, 2019

Google's Media Lab experts and others zero in on misconceptions about video, metrics, humans versus tech, content, retargeting, and Facebook. The post 6 Marketing Myths Banks and Credit Unions Should Definitely Rethink appeared first on The Financial Brand.

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Marketing Video Google Branding 25

The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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Atlanta Marketing Community Bank Community 34

The Financial Brand

NOVEMBER 19, 2019

Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road. The post Financial Marketing Channels Evolving as Gen Z Joins Banking Users appeared first on The Financial Brand.

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Marketing Video Branding Technology 21

NCR

AUGUST 10, 2016

Stores such as Blockbuster or Hollywood Video were open to the public, and had large selections of movies—and video games—which could be rented or purchased. Redbox entered the scene, and later Netflix, Hulu, Amazon Video, among others. These companies are even passing up typical cable subscription brands.

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Online Video Marketing Strategies Marketing 40

The Financial Brand

JUNE 4, 2023

This article Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign appeared first on The Financial Brand. This article Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign appeared first on The Financial Brand.

Branding 27

Branding Customer Experience Marketing Strategies Video 27

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Uses video to capture a bank statement via AI processing to improve results. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG.

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Mobile Customer Experience Lending Analytics 78

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

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Marketing Banking Trends Analysis Trends 37

William Mills

MAY 11, 2016

01:25 pm Video Recap of Finovate Day 1 with William Mills and Steven Ramirez. Showing using a brand new device on a brand new connection. DigiByte is looking at video games, and have created a “gaming wallet” based on blockchain tech. ^SR. Based in Hong Kong; showing integration with free to play video games.

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Video Lending social media Analytics 40

Long Lasting Ideas

JANUARY 19, 2015

The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs. Then this feedback needs to be documented in either written form or in a video. Customer surveys are another way to capture positive reviews to use as quotes for marketing purposes.

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Marketing social media Online Marketing Strategies 40

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 29

Marketing Banking Trends Analysis Trends 29

Perficient

SEPTEMBER 8, 2020

Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. The sweet spot between images and video, gifs are an easy way to connect directly with your audience. Adding Gifs to Your Brand Strategy. How to Pronounce Gif. How to Make Your Own Gifs.

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social media Branding Video Marketing 348

William Mills

MAY 11, 2016

Not just for video games… okay, you have my attention. What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Showing using a brand new device on a brand new connection. Based in Hong Kong; showing integration with free to play video games.

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Video Mobile social media Data 40

Social Assurance

DECEMBER 20, 2016

Our platform provides a great way to streamline your social processes and help execute your marketing strategy. Financial Brand https://thefinancialbrand.com/. Most Viewed YouTube Video: Gangnam Style by Psy at 2.2 Most Liked Video on YouTube: Evolution of Dance by Judson Laipply at 760,115 likes. Be timely.

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social media Tools Video Branding 12

William Mills

MAY 9, 2018

Demo video will be available soon. Samsung’s digital collaboration capabilities, which include real-time secure video, chat, e-forms and e-signatures, screen sharing and annotations, provide customers with a more expedient and fully-digital onboarding process. Product distribution strategy: Direct to Business (B2B).

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Security Samsung Strategy San Jose 40

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78

William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. It’s seems better to invest in a brand you are more comfortable with an established presence.

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social media ATM Mobile Customer Experience 40

William Mills

SEPTEMBER 12, 2017

Cool name and branding. I like their branding. The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me. THAT brand has been around about 20 years from the “dot com” days. Intro video is rolling and the first company will be up soon. Simplified investing app. . “90%

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Samsung Mobile User Experience Google 69

William Mills

SEPTEMBER 7, 2016

Stay tuned for our video recap of Finovate Fall Day 2 later today! End of Day 1, check back later today for our video recap of Finovate Fall 2016! Showing a computer-based portal with a financial dashboard and connecting to a financial planner via video in the dashboard/co-browsing. 03:54 pm That’s a wrap folks!

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Mobile Cards Fraud Data 40

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

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Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

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