PYMNTS

JULY 22, 2020

So far outside of the initial meetings (there was a second one June 26) the group’s activity has been limited to a white paper that summarizes some of the key concerns of the executive members. The most compelling issues concern data collection and usage, admitting that brands lack a comprehensive understanding of consumer behavior.

Google 150

Google Groups Retail New York City 150

William Mills

AUGUST 30, 2018

SEO should always be kept in mind when adding to your content marketing strategy. You’ll also likely have the opportunity to be a guest on other FinTech podcasts, which can help introduce your brand to new audiences that are interested in FinTech. Brand Awareness Generation. SEO Benefits. Easily Target Your Niche.

Fintech 41

Fintech social media Branding Marketing Strategies 41

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

JULY 26, 2018

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. Just remember, not everyone who sees your video on social media will be a qualified lead—however, it’s a great way to build awareness of your brand. Paid Social Media.

Video 41

Video Marketing social media Fintech 41

William Mills

NOVEMBER 1, 2016

While the inclusion of and need for technology is growing in order for us to do our jobs more effectively, we cannot fail to recognize that it’s also growing our contributions to these organizations – a reflection of their reliance on marketing communications as a real difference maker. Marketing technology goes beyond an operational element.

Technology 40

Technology US Customer Experience Marketing 40

William Mills

MAY 11, 2016

Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Showing using a brand new device on a brand new connection. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

Video 40

Video Lending social media Analytics 40

William Mills

MAY 10, 2016

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

San Jose 40

San Jose Customer Experience Mobile social media 40