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Walmart Gambles On Youth And Ad Revenue With TikTok Bid

PYMNTS

Those needs are a viable social media to grab younger consumers and an expansion of its eCommerce capacity. Will the under-24 crowd buy enough goods via the nascent area of social commerce? Walmart and Microsoft would need to apply some market muscle to make that happen. percent market share. TikTok’s U.S.

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Facebook Tracker: East, West And Everything In Between

PYMNTS

Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. Google, for instance, has its Midwest headquarters in the former Fulton Market Cold Storage building. Cambridge, Massachusetts.

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NARS Cosmetics Puts Its Best Face Forward With AI, Data

PYMNTS

The industry is booming, and consumers who shop for beauty products have no shortage of brand options in stores and online. From up-and-coming players like Beautycounter and Glossier to more prominent companies like Estee Lauder and Clinique, the beauty market is increasingly oversaturated with both old and new options.

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Who’ll Win When Facebook Advertisers Flee?

PYMNTS

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. In the face of the big brand digital ad spending backlash, it seems now big brands are thinking that way too.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet. However, we note that had the banking crisis been less severe, this bank’s brand would have helped extend the duration of its liabilities.

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How to Create a Spark in Your Community

Social Assurance

Financial brands are truly are the heroes in their communities. These financial brands had to first develop an initiative – one that would help serve their local areas in a needed way. From volunteerism to donations, the contributions these financial brands made were remarkable. Do you feel connected to those around you?

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11 New Restaurant Concepts Reimagining Fast Food & Casual Dining

CB Insights

New restaurant concepts are redefining how we think about food, pushing established brands to reinvent themselves, spurring entrepreneurs to be creative with visual platforms like Instagram and recipes like pea-based protein, and paving a new way forward for the idea of casual dining itself. Community initiatives: Loom (Massachusetts).