Just _ Me: Venmo Launches New Branding Campaign
PYMNTS
OCTOBER 16, 2017
According to Venmo’s Head of Marketing, Kasia Leyden, the idea is to put users’ stories front and center, making the money transfer company the only brand that can fill the blank in whatever occasion they’re sharing. Just _ for everything else,” reads the side of a bus in Nashville. It’s called the “Blank Me” campaign.
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