Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139

Branding Marketing San Francisco Seattle 139

PYMNTS

SEPTEMBER 7, 2018

To help consumers experience new ways to pay, Visa has announced a new relationship with New York Fashion Week: The Shows. Overall, Visa’s chief marketing and communications officer, Lynne Biggar, said that payment services at the World Cup have had a “demonstrable” impact on Visa’s business and brand.

New York 123

New York Payments Branding Cards 123

PYMNTS

SEPTEMBER 6, 2019

Expanding its footprint in fashion, Visa has announced its renewed sponsorship of New York Fashion Week: The Shows (NYFW) as its official payment technology partner. Shoppers will be able to tap to pay with their Visa contactless cards or digital wallets at Poynt payment terminals, featuring Visa’s sensory branding suite. .

New York 110

New York Resources Branding Industry 110

PYMNTS

OCTOBER 26, 2018

Magazines have been testing the waters of brick-and-mortar retail by opening temporary stores in major cities, and New York Magazine is no exception. The company is opening a pop-up shop in time for the holidays in the SoHo neighborhood of New York City for the company’s popular product recommendation vertical called The Strategist.

New York 135

New York New York City Chicago Branding 135

Bank Innovation

AUGUST 29, 2019

New York City commuters this week will have their first exposure to European banking brand N26 through ads posted on subway cars. customers this summer, and it’s using a traditional ad campaign — on subways, taxis and buses — to build brand recognition among U.S. […].

New York City 210

New York City New York Marketing US 210

PYMNTS

APRIL 28, 2020

market with three billboards in Times Square. Avi Brown, CEO and co-founder of DHVANI, hopes that no one in New York sees the billboards without the proper social distancing. Also, my co-founder’s mother is a registered nurse at Elmhurst Hospital in New York City, which is really the epicenter of this pandemic.

Branding 207

Branding New York City Portland New York 207

PYMNTS

JULY 24, 2020

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

Branding 187

Branding Los Angeles Atlanta New York City 187

PYMNTS

OCTOBER 14, 2019

As Barneys New York wades through bankruptcy, Saks Fifth Avenue and Authentic Brands have partnered to bid almost $270 million to buy the luxury specialty retailer, a source told The Wall Street Journal on Monday (Oct. Saks is owned by Hudson Bay Company, while BlackRock holds the largest stake in Authentic Brands.

Branding 100

Branding New York Retail Groups 100

PYMNTS

DECEMBER 14, 2020

In today’s top retail news, Bed Bath & Beyond Inc. has entered into a definitive deal to sell Cost Plus World Market to Kingswood Capital Management, while Authentic Brands is reportedly in discussions with Arcadia Group and Debenhams. Bed Bath & Beyond Strikes Deal To Sell Cost Plus World Market.

Branding 131

Branding Groups Retail New York 131

PYMNTS

AUGUST 4, 2020

But then ask him how the funding will change what his company does and how it goes to market and the enthusiasm spills out. “We Within its platform, brands can create a single source of insights including unified customer content, cross-product behavior data, deeper audience segmentation and predictive analytics.

Branding 131

Branding social media Case Study Study 131

PYMNTS

NOVEMBER 1, 2017

Walmart will no longer carry Danskin brand apparel products in its stores or on its website, according to New York Post reports from Tuesday (Oct. Danskin is a 135-year-old brand owned by parent company Iconix Brand Group and generating $15.5 The retailer will remove the products from its shelves in 15 months. .

Branding 104

Branding New York Retail Capital 104

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

New York City 124

New York City Marketing New York Los Angeles 124

PYMNTS

MARCH 13, 2019

News reports are emerging that the eCommerce giant launched its own exclusive beauty brand last week. The line, called Fast Beauty Company , comes to the market care of Amazon’s brand accelerator program. The program helps founders create brands for exclusive sale on the Amazon marketplace.

Branding 109

Branding New York Trends Report 109

PYMNTS

MARCH 19, 2019

The Global Wellness Institute found that the market for those kinds of offerings was value at $4.2 Chief Revenue Officer Kimberly Kreuzberger said, according to the outlet, “We’re marketing to a very actionable consumer because they’re a shopper.”. At the same time, major brands have backed integrations taking place during conferences.

Los Angeles 116

Los Angeles Marketing San Francisco New York City 116

PYMNTS

MAY 28, 2019

To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. Authentic Brands Founder and Chief Executive Jamie Salter said, according to the newspaper, “Sports Illustrated has authority and the respect of athletes all over the world.”

Branding 122

Branding New York Report Groups 122

PYMNTS

APRIL 9, 2018

On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”. While we have always been known as a relationship company, many people have considered us as only a consumer brand. Chicago and San Francisco.

Branding 129

Branding San Francisco Chicago Study 129

PYMNTS

SEPTEMBER 14, 2018

Digitally native brands, Casper among them, have turned to pop-up shops to introduce their products to consumers through an offline experience. Beyond the pop-up shop, the brand offers products tested by the magazine through an “ online boutique ” on the eCommerce retailer’s site. Other Brick-And-Mortar-News.

New York 100

New York Retail Seattle San Francisco 100

PYMNTS

DECEMBER 19, 2019

But back in 2010, as the fast-fashion movement was first picking up momentum, betting on a brand built around a sustainable production strategy was something of a riskier bet. But it is the bet that Amour Vert (French for Green Love) Founders Christoph Frehsee and Linda Balti decided to make when they launched their fledgling fashion brand.

Branding 131

Branding New York City California Meeting 131

PYMNTS

JUNE 12, 2018

Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. Through an app, diners can order their food ahead of time before dining in and then pay their bill electronically, the New York Post reported. have declined over in the last two years.

Branding 122

Branding New York Technology Study 122

PYMNTS

NOVEMBER 18, 2019

Ridesharing company Gett, which operates under the name Juno in New York City, is shuttering its operations there and entering into a partnership with Lyft to take on its accounts, according to a report by TechCrunch. Gett is backed by Volkswagen and has a valuation of about $1.5

New York City 100

New York City New York Branding Operations 100

PYMNTS

OCTOBER 12, 2017

The world got a look at that new vision this week when Coached rolled out its new name — Tapestry — as it tries to reintroduce itself to the market, not as a single brand but one of the multiple labels it represents. European fashion houses LVMH and Kering are now both home to many fashion brands.

Branding 108

Branding San Francisco New York California 108

PYMNTS

NOVEMBER 13, 2020

Subscription brands, for example, are looking good. News publications are among those that have been enjoying robust international growth due in no small part to their digital subscription services,” according to PYMNTS’ latest Cross-Border Merchant Friction Index , done in partnership with FastSpring. “The

Branding 184

Branding Mobile Examples Study 184

PYMNTS

FEBRUARY 17, 2020

Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand. So Tracksmith was born and now thrives as a D2C brand. Yes, we will draw a crowd at the store.

Boston 175

Boston Marketing Training Branding 175

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

Innovation 195

Innovation social media Branding Marketing 195

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

OCTOBER 31, 2018

Brands beat Wall Street’s expectations when its earnings were released Wednesday, as an assortment of new menu offerings were successful in drawing more foot traffic into its Taco Bell and KFC locations this quarter. and marketing heavily during football games. Pizza Hut , on the other hand, didn’t look quite so strong. “We

Branding 138

Branding Raleigh Chicago New York 138

PYMNTS

FEBRUARY 5, 2018

As department stores reconsider their real estate and business models, Macy’s is testing out pop-up stores in 10 cities — from Las Vegas to New York — in a new concept named “The Market @ Macy’s,” CNBC reported. Compared to traditional pop-up stores, Macy’s own staff services the brands.

Las Vegas 116

Las Vegas Marketing Branding Retail 116

PYMNTS

JANUARY 30, 2020

The gap in the market, she believed, was between finding a product – via skincare articles, blog posts or influencers – and knowing whether or not they should spend the money to try it out. The goal for the brand, according to Nyambi, is to make customized and personalized skincare guidance accessible to any consumer who wants it.

Marketing 131

Marketing Video Branding New York 131

PYMNTS

DECEMBER 1, 2017

I don’t see enough brands that are really breaking boundaries for plus-size fashion, that are actually designing for plus-size bodies, or for a diversity of shapes,” Kat Eves, a Los Angeles-based stylist who works exclusively with plus-size men and women, told The Wall Street Journal. million by New York & Company.

Marketing 135

Marketing New York Los Angeles Branding 135

PYMNTS

MARCH 18, 2019

A new study by Marketplace Pulse showed that Amazon-owned private-label brands aren’t as successful as many think, according to a report in Bloomberg. The New York-based eCommerce research firm found shoppers aren’t any more inclined to buy the Amazon brands , even when the company highlights them in search results. “We

Study 108

Study Marketing Branding New York 108

PYMNTS

JULY 26, 2016

This caps of a sometimes uneasy partnership – Donna Karan has publicly complained about LVMH’s stewardship of her brand since she retired officially last year. LVMH, on the other hand, reports they have actively looked for ways to revive the brand, mostly to no avail.

Branding 100

Branding New York Capital Groups 100

The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

Branding 35

Branding New York Community Operations 35

PYMNTS

JULY 28, 2016

While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100

Branding Online New York Training 100

PYMNTS

JULY 12, 2019

Brick-and-mortar retailers are opening experiential concepts by working with other brands as they look to engage consumers with experiences instead of products. The concept has a presence in 36 Macy’s locations ranging from Union Square in San Francisco to Herald Square in New York City. In Other Brick-and-Mortar News.

Branding 100

Branding Retail New York City Los Angeles 100

PYMNTS

MAY 3, 2018

The decline and exodus of so many large, traditional retail chains has simply paved the way for a new crop of players with more of a niche focus and audience. The company opened its first store in Portland five years ago and is now about to open its second in New York City this May at 252 Lafayette. next on the list.

Branding 100

Branding Portland New York City Retail 100

PYMNTS

JUNE 2, 2020

Zip Co Ltd, the Australian buy now, pay later (BNPL) company, is acquiring rival QuadPay , the New York-based payment installment platform, the firms announced on Tuesday (June 2). competitors in the booming consumer finance market. The deal creates a $1 billion global payments company with more than 3.5

Marketing 130

Marketing US New York Cards 130