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Uber Eats Will Now Deliver Recess, A CBD Drink, In New York

PYMNTS

Recess, a CBD-infused sparkling water company, has announced that it will be available on Uber Eats for delivery to customers in New York City, according to a report by Adweek. Eventually, the company plans to expand to other markets, including L.A. “We Dirty Lemon, another beverage brand, is also on the platform.

New York 172
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Lowe’s Builds New Image At New York Fashion Week

PYMNTS

There’s a lot that’s new and digital about New York Fashion Week. In fact everything is new from the virtual runways to the individual shows getting precedence over the more general events. Even the sponsorships are new, including home improvement retailer Lowe’s. which helps brands finance shipments to stores.

New York 160
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New York City Mulls Fur Sales Ban

PYMNTS

Following the lead of other municipalities, New York City could be going fur-free with a proposed law on the horizon. Footwear News reported. “In In a progressive and modern city like New York, banning the sale of fur clothing and accessories is long overdue,” Johnson said in a statement, according to the outlet.

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N26 pursues US market with ads that speak to customer pain points

Bank Innovation

New York City commuters this week will have their first exposure to European banking brand N26 through ads posted on subway cars. customers this summer, and it’s using a traditional ad campaign — on subways, taxis and buses — to build brand recognition among U.S. […].

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Activ(ist)wear Brand Takes Its Face Masks To Times Square

PYMNTS

market with three billboards in Times Square. Avi Brown, CEO and co-founder of DHVANI, hopes that no one in New York sees the billboards without the proper social distancing. Also, my co-founder’s mother is a registered nurse at Elmhurst Hospital in New York City, which is really the epicenter of this pandemic.

Branding 207
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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139
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MyTheresa eCommerce Fashion Brand Plans To Go Public

PYMNTS

MyTheresa , the online luxury fashion retailer, plans to list on the New York Stock Exchange to take advantage of robust equity markets. MyTheresa sells clothes from 250 of the world’s most popular fashion brands. Some of those carve-outs have proved contentious with creditors for their parent brands.

Branding 142