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SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. Last year, DTC online sales reached an impressive $14.28 It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen.

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Branding Retail Groups Strategy 251

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202

Branding Study Examples Marketing 202

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AUGUST 13, 2020

The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.

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Branding Data Study Online 245

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JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

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SEPTEMBER 9, 2020

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220

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JANUARY 10, 2020

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. However, according to a report by CNBC , the move could backfire, as Amazon completely dominates the online shopping market, with 38 percent under its control.

Branding 186

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PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

Branding Millennials Resources Marketing 183

Abrigo

NOVEMBER 18, 2014

Many of the world’s biggest brands have interesting back stories to their famous names and slogans. Pepper was created in a drugstore and the brand got their household name from the father of a girl the owner of the store was once in love with. Your online first impression begins with your website. Is it easy to navigate?

Branding 170

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MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146

Branding User Experience Retail Trends 146

PYMNTS

OCTOBER 16, 2018

Small menswear brands, even some that are considered to be medium or large, might face a challenge when it comes to marketing: How do they get in front of consumers? The idea is that brands don’t have to worry about competition or incentives to drive people to purchase their products. The Brand Experience.

Branding 169

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JULY 28, 2020

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215

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PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

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NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. After all, many consumers have learned that it’s more convenient to have groceries delivered or conduct 80 to 90 percent of their banking transactions online or via mobile.

Video 209

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MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. and European Union markets with a D2C product for cats. You can’t compete without a strong brand.

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PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

NOVEMBER 17, 2020

For merchants and other players in the fast-expanding world of online commerce, the ability to tailor the checkout experience is crucial. By opening up the presentation layer, brands of all sizes selling on BigCommerce can create unique experiences that resonate with shoppers.”.

Branding 159

Branding Austin Software Strategy 159

PYMNTS

FEBRUARY 14, 2020

MyTheresa , the online luxury fashion retailer, plans to list on the New York Stock Exchange to take advantage of robust equity markets. MyTheresa sells clothes from 250 of the world’s most popular fashion brands. Some of those carve-outs have proved contentious with creditors for their parent brands.

Branding 142

Branding New York Retail Trends 142

PYMNTS

JANUARY 13, 2021

Auto1 said it would put about three-quarters of that back into its business, which includes its Autohero website brand. Since its beginnings nine years ago, Auto1 has expanded into 30 European markets and has traded more than two million cars. The company said in a press release that it plans to raise about 1 billion euros ($1.2

Online 131

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PYMNTS

SEPTEMBER 3, 2020

Yet when market volatility reached an all-time high in the midst of the global pandemic, the process of calling up sales representatives to inquire about product availability became not just inefficient, but unsustainable. "But That will be the main feature, to cut down the costs and timeline of go-to-market," he said. Out-Of-The-Box.

Online 218

Online User Experience Marketing Maine 218

PYMNTS

SEPTEMBER 21, 2018

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175

Branding Retail Groups US 175

PYMNTS

MAY 27, 2020

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151

Online Management social media Branding 151

PYMNTS

JULY 24, 2020

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

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PYMNTS

APRIL 22, 2020

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. Online auto sales are the only game in town. That’s good news for consumers who shop for cars online, which they did at an 86 percent rate during 2019. But it’s an obstacle for dealers.

Marketing 195

Marketing Online Video Industry 195

PYMNTS

DECEMBER 11, 2020

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. One recent study found that 51.7 They are beginning to value placing more emphasis on being able to pay however they like, for example.

Online 241

Online Payments Retail United States 241

PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162

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PYMNTS

OCTOBER 8, 2018

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166

Branding Retail Report Maine 166

PYMNTS

JULY 28, 2016

While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100

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APRIL 1, 2019

Some of the minds behind direct-to-consumer (DTC) brands are inspired by their personal experiences. Yardbird’s concept, which has grown into a brand with an eCommerce website and a showroom in Minnesota, offers 10 furniture collections. Higher-end retailers, however, were charging $4,000 to $5,000 for a set of outdoor furniture.

Branding 123

Branding Minnesota Marketing Company 123

PYMNTS

JUNE 18, 2020

Designer Brands Inc. Designer Brands Chief Executive Officer Roger Rawlins said in the announcement, “As we said last quarter, the effect of COVID-19 on our industry has been unprecedented and has created many significant near-term challenges. and global markets resulting from COVID-19.”. percent to $482.8

Branding 141

Branding Report Guidelines Retail 141

PYMNTS

FEBRUARY 10, 2020

This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands. In fact, the data has shown that the [BNPL] brands that have some maturity to them [have] actually brought in younger customers.”.

Branding 134

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PYMNTS

DECEMBER 22, 2020

The automotive market continues to fire on all cylinders despite the pandemic as online and offline sales have either remained flat or trending up for Q3. CarMax’s business model is rooted in the physical dealership model as the company has increasingly leveraged its online channels.

Marketing 165

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PYMNTS

MAY 24, 2019

The Custom Eyeglass Market. Beyond Fitz Frames, King Children is another player looking to serve the market with custom glasses. King Children Co-founder Sahir Zaveri said in the November interview that the company’s target market is Gen Z, consumers ranging from the ages of 18 to 24.

Branding 134

Branding Online Mobile Ohio 134

PYMNTS

NOVEMBER 27, 2018

The world’s second biggest fashion retail firm, H&M, is shuttering its independent brand Cheap Monday, the company said on Tuesday (Nov. The brand had been owned by H&M through its 2008 acquisition of Fabric Scandinavien AB, which was the owner of Cheap Monday. 27), as reported by Reuters.

Branding 122

Branding Retail Online Industry 122

PYMNTS

JANUARY 12, 2021

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. consumers have tried new brands since the pandemic began, with 80 percent of them planning to stick with the new products even after the crisis passes.

Online 279

Online Management Retail Study 279

PYMNTS

OCTOBER 7, 2018

Target is getting into the toiletry market, gearing up to roll out a brand of consumer products dubbed Smartly. The products will hit store shelves at Target and online in the middle of this month. The products will hit store shelves at Target and online in the middle of this month.

Branding 139

Branding Millennials Online Report 139

PYMNTS

JANUARY 14, 2019

PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. I was an early convert to PayPal’s vision of fast, secure online payments. Johnson brings a vast knowledge of marketing to her position.

Marketing 168

Marketing San Jose Leadership Branding 168

PYMNTS

DECEMBER 14, 2020

has entered into a definitive deal to sell Cost Plus World Market to Kingswood Capital Management, while Authentic Brands is reportedly in discussions with Arcadia Group and Debenhams. Bed Bath & Beyond Strikes Deal To Sell Cost Plus World Market. It is expected that the business will keep operating as a stand-alone brand.

Branding 131

Branding Groups Retail New York 131