PYMNTS

OCTOBER 8, 2020

To that end, in Europe, Czech firm Nulisec has debuted an online B2B marketplace focused on European retailers — geared toward improving sales and procurement processes. In an interview with PYMNTS, CEO Lukas Pham said online marketplaces address several pain points. “At Subsequent markets will include Poland and Slovakia.

Online 195

Online Retail Marketing System 195

Perficient

JANUARY 13, 2021

B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Would you put up the same signs? Probably not.”. Conditional Promotional Factors.

Report 495

Report Leadership Branding Strategy 495

PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

social media 304

social media Marketing Branding Video 304

PYMNTS

SEPTEMBER 9, 2020

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220

Branding Online Retail social media 220

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202

Branding Study Examples Marketing 202

Perficient

FEBRUARY 16, 2021

Adidas went all in with their digital experience because they noticed online sales were increasing. We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers. Where to begin for some quick wins.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020. Check all that apply.”

Video 508

Video Survey Strategy Marketing 508

PYMNTS

JULY 28, 2020

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215

Branding Retail Examples Maine 215

Perficient

NOVEMBER 2, 2020

By quickly analyzing the competitive marketplace and reacting to shifts in consumer behavior in real-time, the team grew Lake Champlain Chocolates’ online presence and business. It was a well-executed campaign with a great outcome for the brand. The US Search Awards recognize the best in SEO, PPC, and content marketing.

Trends 508

Trends US Retail Branding 508

Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. award-winning?Here’s

Video 517

Video Branding Tools Google 517

PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

JANUARY 12, 2021

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. consumers have tried new brands since the pandemic began, with 80 percent of them planning to stick with the new products even after the crisis passes.

Online 279

Online Management Retail Study 279

PYMNTS

DECEMBER 11, 2020

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. One recent study found that 51.7 They are beginning to value placing more emphasis on being able to pay however they like, for example.

Online 241

Online Payments Retail United States 241

PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. After all, many consumers have learned that it’s more convenient to have groceries delivered or conduct 80 to 90 percent of their banking transactions online or via mobile.

Video 209

Video Branding Examples Cards 209

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

SEPTEMBER 3, 2020

Yet when market volatility reached an all-time high in the midst of the global pandemic, the process of calling up sales representatives to inquire about product availability became not just inefficient, but unsustainable. "But That will be the main feature, to cut down the costs and timeline of go-to-market," he said. Out-Of-The-Box.

Online 218

Online User Experience Marketing Maine 218

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

JANUARY 20, 2021

Pointing to increased demand for premium products and continued lifestyle changes from the coronavirus, Procter & Gamble reported an 8 percent increase in total revenues Wednesday, led by a 50 percent increase in its online sales. Constructive Disruption.

Online 292

Online Report Strategy Trends 292

PYMNTS

APRIL 22, 2020

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. Online auto sales are the only game in town. That’s good news for consumers who shop for cars online, which they did at an 86 percent rate during 2019. But it’s an obstacle for dealers.

Marketing 195

Marketing Online Video Industry 195

PYMNTS

JULY 24, 2020

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

Branding 187

Branding Los Angeles Atlanta New York City 187

PYMNTS

FEBRUARY 1, 2021

In today’s top retail news, Amazon Go stores in Seattle are reportedly being equipped with Amazon One palm-reading scanners, while automotive brands are taking control of digital purchasing platforms. The clothing market is a quickly evolving place, a fact showcased by Amazon’s quickly increasing share of the market.

Washington 217

Washington Seattle Retail Online 217

Perficient

FEBRUARY 10, 2021

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. However, B2B online sales are going to continue to increase in years to come.

Strategy 508

Strategy Management Marketing Strategies Online 508

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire. What’s Next?

Meeting 309

Meeting Customer Experience Millennials Branding 309

Perficient

FEBRUARY 4, 2021

Being able to order groceries, prescriptions, and other essential products online can be a challenge for people with disabilities in the best of times. An accessible site can bring in additional customers and provide brand differentiation from your competitors. Accessibility Belongs in the Design Phase.

UX 531

UX Guidelines Compliance Study 531

PYMNTS

NOVEMBER 13, 2020

Power research shows that the number of customers doing their credit applications online has kicked into high gear. Consumers and Banks Both Like Online Auto Loans. Consumers are apparently so glad to dump the back-office haggle between dealer and bank that roughly one-third of car buyers are now doing the loan process online, J.D.

Online 214

Online San Francisco Trends Marketing Strategies 214

Perficient

JULY 15, 2020

Functional – their journey entails shoring up data to the C Suite who can make better decisions towards product adoption, improved sales, forecasting, outreach, better marketing campaign. End goal is to find harmony across both the personas to drive revenue, innovation and product development improving brand recognition.

Data 497

Data Customer Experience Analytics Industry 497

Perficient

SEPTEMBER 27, 2020

The end result will be unhappy customers likely looking to brands to make appeasements. Brands have already experienced increases in customer service and call center volume due to the pandemic, some as much as 800% reducing capacity and customer satisfaction along with it. Email (marketing and transactional). Shopping Cart.

Branding 309

Branding DC social media Marketing 309

Perficient

FEBRUARY 1, 2021

Sales and Marketing. Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Online Purchase Completion. Simple Questions. Servicing/Ownership. Recall Information.

Strategy 409

Strategy Branding Online Marketing Strategies 409

Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St.

St. Louis 530

St. Louis Missouri Minnesota social media 530

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. From retail to consumer goods, online and mobile sales are up significantly. The omnichannel (online-offline) approach is essential, but digital has the opportunity to make the most significant impact.

Marketing 309

Marketing Industry Mobile Massachusetts 309

PYMNTS

SEPTEMBER 14, 2020

Obviously, consumers are looking to buy everyday goods online as opposed to going inside a store, [and] we effectively have seen two to three years of eCommerce growth in a matter of three or four months. That’s a massive shift.”. The first phase of responding to COVID-19 was largely an all-hands-on-deck drive toward digitization, Abele said.

Online 197

Online Mobile Payments Retail 197

Perficient

DECEMBER 7, 2020

According to Adobe’s digital economy index, smartphones are on track to contribute more than 50% of online spend by September 2022.” One exciting B2B announcement was the brand new PWA for B2B reference theme that will be available in 2021. Headless Commerce. New and Improved B2B Features. Frictionless Cloud.

Branding 520

Branding Customer Experience Resources Groups 520

Perficient

FEBRUARY 13, 2021

These predictions are in light of the five themes I see for 2021: Telehealth as a competitive advantage, New insurance markets, More self-service digital triage tools, Mega-mergers of vertically integrated health delivery models, and. We expect these blurry edges to continue even as additional products and services are brought online.

Tools 520

Tools Marketing System Strategy 520

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Marketing 429

PYMNTS

JUNE 24, 2020

It’s about monetizing the attention of that consumer and turning that into a way to defray the costs of their phone bill while discovering new and interesting brands, apps and advertisers.”. Drilling down into Adfone’s core market — prepaid mobile phone users — Boroff said “many people in the U.S. its current markets.

Mobile 201

Mobile Online Payments Video 201