South State Correspondent

OCTOBER 16, 2024

The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. Because of this, by promoting your card, your bank is promoting its brand and creating a more important customer. the network (Interlink, Pulse, Shazam, etc.)

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PYMNTS

NOVEMBER 1, 2020

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. Also, Dunkin' has been engaged in a significant shift to expand digital marketing since the summer.

Branding 171

Branding Operations Trends Company 171

PYMNTS

NOVEMBER 2, 2020

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

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Branding Mobile Atlanta Comparison 183

Perficient

SEPTEMBER 8, 2021

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. It is estimated that insurers can automate 50-60% of back-office operations and displace 46% of processing roles.

social media 477

social media Analytics Maine Study 477

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

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South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221

Branding social media Strategy Data 221

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

SEPTEMBER 15, 2020

Emerging markets have their own challenges when it comes to banking, where big, traditional financial institutions (FIs) are anything but efficient. The world needs a FinTech operating system.”. Widening Debit’s Acceptance.

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System Operations Fintech Taxes 258

PYMNTS

APRIL 28, 2020

market with three billboards in Times Square. The company refers to itself as an activ(ist)wear leisure brand, applying its #standforsomething mission to all of its marketing. That said, we dig deep into any and all data we can get our hands on from the various tools in our marketing stack.”.

Branding 207

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PYMNTS

MAY 12, 2020

told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. “Our software creates the same functionality as the most experienced operator,” Izhikevich said. He estimated that cleaning represents an $18 billion a year market; deliveries another $40 billion.

Retail 247

Retail Branding Software Technology 247

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. 1 Gownder, J., 2018, November 01).

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

JANUARY 21, 2025

The insurance industry in 2025 is at a pivotal point, with key digital insurance trends leading the charge in transforming how carriers operate and interact with customers. Recommended Approach : To buffer these external pressures, carriers and intermediaries must focus on operational efficiency, which can be accelerated through technology.

Trends 221

Trends Customer Experience social media Innovation 221

Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162

Branding Retail Philadelphia Marketing 162

PYMNTS

APRIL 22, 2020

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. It also operated a concierge service where a car could be driven to a prospective buyer’s home and test driven with the option for purchase from the concierge.

Marketing 195

Marketing Online Video Industry 195

PYMNTS

OCTOBER 8, 2020

“We started by aggregating suppliers — this was relatively easy because there was an intrinsic value for suppliers to display their brands online, specially, for those that didn’t have an online presence before joining us,” Pham told PYMNTS. Subsequent markets will include Poland and Slovakia.

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PYMNTS

AUGUST 5, 2020

“For us, the revolution starts with the market,” said Co-founder and CEO Joshua Silberstein. The market is fundamentally changing, and as the market changes, so do the sources of competitive advantage. We do a complete marketing overhaul,” Silberstein explained. “We company to reach profitable unicorn status.

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America Marketing Operations Retail 336

Perficient

AUGUST 13, 2021

As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal. In the personal lines market, satisfied customers are 80% more likely to retain with a carrier, a metric that supports higher lifetime values and reduced customer churn expense.

Policies 294

Policies Customer Experience Branding Survey 294

Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. They had to change the way they operate with new social distancing guidelines. In our conversation, Gary shared how the automotive industry is faring during the pandemic. He gives a big nod to electric vehicles (EVs).

Marketing 309

Marketing Industry Mobile Data 309

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

Perficient

DECEMBER 4, 2020

In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Modern consumers hyper-adopt and hyper-abandon brands because many of the products they shop for are available at another retailer. Offering a loyalty program to your customers is necessary.

Customer Experience 309

Customer Experience social media Branding Retail 309

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. For example, let’s say you sell pickup trucks.

Video 322

Video Tools Digital Strategies Marketing 322

PYMNTS

DECEMBER 2, 2020

In pursuit of our purpose of creating the future of retail, we have built the foundation of a cross-brand ecosystem to create a simple shopping experience for consumers and to aggregate the scale of our network for our partners’ benefit,” Yagan said in the news release. ShopRunner CEO Sam Yagan offered a similar take on the deal. “In

Chicago 285

Chicago Branding Marketing Retail 285

South State Correspondent

JULY 24, 2024

There have been many a banker who has said they want to offer a high-yield account because the “higher interest expense is just like paying marketing costs.” However, the majority of customers require a referral, a marketing effort and a sales effort to bring them in the door. Not bad, but not great.

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South Carolina Marketing Capital Idaho 417

PYMNTS

JANUARY 7, 2021

Digitally native mattress and home goods brand platform Resident landed a $130 million investment headed up by Nexus Capital Management and Ion Crossover Partners with participation from Baron Capital Group in Q4 of 2020, according to a Thursday (Jan. 7) announcement.

Capital 217

Capital Strategy Branding Operations 217

PYMNTS

NOVEMBER 17, 2020

Brand-name medications will be priced at 40 percent off, and generics will be discounted 80 percent. Parker went on to note that the goal of Amazon’s Pharmacy platform is to inject transparency into the market so that any patient can easily understand their options. pharmacy market has been anticipated ever since.

Marketing 181

Marketing Online Retail Branding 181

PYMNTS

SEPTEMBER 12, 2019

“Our mission at PepsiCo is to put smiles on consumers’ faces with every sip and bite … there’s no doubt PepCoin will do just that,” Linda Lagos, senior director of marketing for PepsiCo, said in an emailed press release. PepCoin will give them a chance to earn a cash reward by enjoying their favorite snack and beverage combinations.”.

Branding 247

Branding Marketing Operations Online 247

PYMNTS

DECEMBER 28, 2020

concluded its previously announced purchase of ShopRunner, while Save A Lot unveiled the sale of 51 stores run by the company in the Tampa, Florida market to Fresh Encounter. Plus, PYMNTS looks back on direct-to-consumer (D2C) brands, which came in two flavors in 2020. Retail 2020: Looking Back On D2C Brands.

Tampa 188

Tampa Retail Florida Branding 188

PYMNTS

NOVEMBER 11, 2020

Singles Day] has historically served as a very accurate indicator for what’s happening in the following year for retailers, brands as well as consumers,” said Jonathan Cheng, head of China retail at Bain & Co. The event seems to have established itself as just that indicator — and American brands and celebrities were part of the action.

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Regulation Branding Apple Retail 239

Perficient

APRIL 14, 2022

With the rise in vaccination rates and a hopeful return to a “new normal,” it won’t be possible to put the genie back in the bottle and return to legacy operations. Data sharing relies on trust between a brand and the consumer willing to share it. New product opportunities are being driven by innovation and market conditions.

Strategy 332

Strategy Tools Industry Data 332

PYMNTS

JANUARY 27, 2021

Brands like Panera Bread and Jimmy John’s positioned themselves well by being early adopters of Apple Pay and Google Pay. Guests feel safe, and the brands deliver an exceptional experience.”. It revealed that 51 percent of operators are already leveraging contactless payments while 31 percent intend to implement the technology.

Branding 265

Branding Meeting Examples Training 265

PYMNTS

SEPTEMBER 27, 2020

Associated Food Stores , a Salt Lake City, Utah-based cooperative that supplies supermarkets, said it has started to build what it’s calling “pandemic pallets” of sanitizing products so its warehouses will be fully stocked, Darin Peirce, vice president of Retail Operations, told WSJ. “We

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Jacksonville Minnesota Utah Michigan 280

Chris Skinner

MARCH 15, 2017

For example, it shows that the UK retail banking market place has become a dull playground thanks to mergers and acquisitions over the past half century: As a result, the six large banking groups held an 89% market share of the current account market. Anyways, there is some key metric data in the report.

Regulation 291

Regulation Retail Survey Mobile 291

Perficient

JULY 6, 2020

And this doesn’t take into account booking the surgery in the first place, or scheduling the post-operative check-up. If I were to plot the full arc of my hip replacement journey – from the moment of diagnosis (hip dysplasia and end-stage osteoarthritis) to post-operative recovery – you’d see plenty more problematic touchpoints featured.

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System Operations Groups Training 443

PYMNTS

MAY 22, 2020

Chief Executive Officer Barbara Rentler said in the announcement, “Our first-quarter results reflect the unprecedented impact the COVID-19 pandemic has had on our business, which led to the closure of all stores and our first quarterly operating loss in more than 30 years.

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PYMNTS

OCTOBER 9, 2020

Brand Forgery. The quality of the branded phishing emails are what sets the latest coronavirus email attacks apart,” Reichel said. The pandemic has caused many companies to amend their operations and procedures, and scammers have been right there trying to exploit the changes. Business Email Compromise.

Branding 292

Branding Fraud Software Security 292