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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

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PayPal Takes The Court With WNBA’s Phoenix Mercury

PYMNTS

While the last few years has seen a lot of expansion out of PayPal , it’s latest announcement with the WNBA’s Phoenix Mercury certainly stands out. ” A post shared by Phoenix Mercury (@phoenixmercury) on Apr 8, 2019 at 10:09am PDT. The Phoenix Mercury was the first team in the WNBA to sign a sponsor patch deal.

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Pizza Hut Is Now Delivering Beer With Pizzas

PYMNTS

The company announced the test delivery service is live in the Phoenix, Arizona, area for consumers aged 21 and older, and will be offering six-packs of Budweiser, Bud Light, Shocktop and locally brewed craft beer during its initial phase. Owned by Yum Brands, the Pizza Hut QSR pizza chain already serves both beer and wine in many locations.

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QSR Loyalty War Gets Real As McDonald’s Joins Fight

PYMNTS

“Customers will receive tailored offers, be able to participate in a new loyalty program and easily order and receive McDonald's food through the channel of their choice,” the Oakbrook, Illinois company said, noting that a pilot of its new “MyMcDonald's" loyalty program will roll out in the Phoenix area in the coming weeks. Sign Of The Times.

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The Return Of The Celebrity-Backed Brand

PYMNTS

Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and the high quality of their products.

Branding 101
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Nearly 100 Pizza Huts To Test Beer Delivery

PYMNTS

Brands’ Pizza Hut is bringing beer delivery to approximately 100 of its restaurants in California and Arizona. The restaurant chain had begun testing the service in Phoenix back in December, Reuters reported. As restaurant operators seek to bolster sales in the face of weak traffic growth, Yum! have liquor licenses.

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Opendoor Trims Employees And Perks

PYMNTS

It has also asked between 200 and 300 people in offices across the country to relocate to its Phoenix location, said the people, all of whom asked not to be identified because the company is private.”. A company spokesperson told Bloomberg that Opendoor was “streamlining operations in our Phoenix office” as a way to improve customer service.

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