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Activ(ist)wear Brand Takes Its Face Masks To Times Square

PYMNTS

market with three billboards in Times Square. But that’s exactly what a Portland, Oregon-based company called DHVANI has done – and it has even taken the gambit one level higher. The company refers to itself as an activ(ist)wear leisure brand, applying its #standforsomething mission to all of its marketing.

Branding 207
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Wildfang Is Building Its Brand With Clicks And Bricks

PYMNTS

More and more, digital-first brands are becoming brick-and-mortar-second brands with an intentional presence in the physical retail world — even if that presence is much smaller than the footprint left by the retailers that fizzled before them. The brand says it intends to keep expanding in the fall, with L.A. next on the list.

Branding 100
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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
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Fabletics Announces Brick-and-Mortar Expansion

PYMNTS

Activewear brand Fabletics , which was co-founded by Kate Hudson in 2013, announced plans for a retail expansion across the U.S. The company confirmed that the new locations will bring the brand’s total retail store count to 30 locations throughout the U.S.

San Diego 190
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Paytm Seeks BigBasket Partnership To Take On Flipkart, Amazon

PYMNTS

When we talk about partnerships there will be brand partnerships, there will be retail partnerships — and not only with pan-India retail chains like Big Bazaar but also with regional, local city-based brands.”. “We are in the process of integrating BigBasket on our app,” said Amit Sinha, Paytm Mall’s chief operating officer.

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UPS, FedEx Take Different Star Turns As Holiday Shipping Crisis Accelerates

PYMNTS

Reaction from the brands involved did not show any alarm over the move and UPS had no official confirmation of the selective delays. FedEx, which had announced shipping surcharges recently, is dealing with the capacity crisis by closing on its deal to acquire ShopRunner , which directly connects brands and merchants with online shoppers.

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Vacasa On Using AI To Put Predictability In Home Sharing

PYMNTS

The most visible and talked-about brand in home sharing for years has been Airbnb, with a dominant market position and high consumer awareness, making it a household name. You occupy the homes of actual people who live in cool destinations rather than expensive, impersonal hotels that serve up sanitized versions of local life.

Portland 160