PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

social media 304

social media Marketing Branding Video 304

PYMNTS

DECEMBER 29, 2020

The biggest brands in the U.S. think Amazon , Starbucks , McDonald's and Walmart — are expected to get even bigger post-pandemic, while small- to medium-sized businesses (SMBs) fight for survival, the Financial Times (FT) reported Tuesday (Dec. A record $2.5

Report 251

Report Branding Analysis America 251

PYMNTS

JANUARY 10, 2020

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. However, according to a report by CNBC , the move could backfire, as Amazon completely dominates the online shopping market, with 38 percent under its control.

Branding 186

Branding Meeting Online Retail 186

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

MAY 22, 2020

reported total Q1 sales of $1.8 The retailer said it wasn’t reporting comparable-store sales, as its shops were open for less than seven weeks of the 13-week period, per an announcement. Additionally, the company reported a net loss for Q1 2020 of $306 million compared to net income of $421 million in 2019.

Report 240

Report Retail Operations Trends 240

Perficient

JANUARY 26, 2021

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. This included pulling all the links for 28 domains split into three markets: Technology, Health, and Finance. For this reason, using backlinking tools is important.

Study 529

Study Tools Data Analysis 529

Perficient

AUGUST 24, 2020

Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Brands need email and marketing automation to help buyers more than ever before. Program testing and reporting. Marketing Automation IQ.

Marketing Automation 332

Marketing Automation Branding Analysis Marketing 332

PYMNTS

NOVEMBER 2, 2020

After first surfacing in reports about a week ago , the rumors it seems are true. Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Inspire’s Many Brands . That represents a purchase price of $106.50 a share, a 20 percent premium on the stock’s closing price on Oct.

Branding 183

Branding Mobile Atlanta Comparison 183

Perficient

DECEMBER 30, 2020

See Report: Digital Transformation Is Key To Boosting Customer Satisfaction. Except for Macy’s and Nordstroms, all other brands did better (or less bad) on the internet channel versus the store channel. For many of these brands, balancing store versus online inventory must have been a big challenge.

Online 421

Online Study Branding Customer Experience 421

PYMNTS

AUGUST 24, 2020

Corporates cannot expect to weather the economic and social changes taking place by virtue of their market clout and mastery of traditional supply chains and distribution channels. This environment requires enterprise-scale companies to forge new digital paths to market and form more direct relationships with consumers and end-users.

Retail 216

Retail Report Case Study Study 216

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

BankBazaar

JANUARY 14, 2025

Looking for the emerging trends in Indias personal finance market? Here are some key insights from the Moneymood 2025 report presented by BankBazaar. BankBazaar.com, an Indian fintech co-brand Credit Card issuer and online financial product marketplace, launched the sixth edition of BankBazaar Moneymood 2025.

Report 78

Report Trends Cards Metro 78

PYMNTS

MAY 12, 2020

told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. Retailers and other enterprises can report to their customers how often parts of their stores have been cleaned (and even how thoroughly) — translating into increased consumer confidence.

Retail 247

Retail Branding Software Technology 247

South State Correspondent

OCTOBER 30, 2024

More than 61% of the customers reported that strategic product communication that increases product knowledge would impact their likelihood of renewal. One phycological element that drives this is that the customer expects a marketing message. We have reason to believe that banking is directionally no different.

How To 195

How To Data Management Study 195

Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

UX 531

UX Guidelines Compliance Study 531

Bank Innovation

DECEMBER 9, 2019

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals. But that’s quickly changing.

Branding 221

Branding Cards Report Company 221

PYMNTS

SEPTEMBER 16, 2020

Super Chewer — a D2C dog chew toy brand under parent company Bark — saw enrollments grow during the beginning of the pandemic, for instance. Some D2C brands are facing struggles distinguishing themselves from the pack. Some instead are now looking to host popups to gain brand awareness while avoiding major real estate investments.

Report 219

Report Branding Survey Retail 219

Perficient

JANUARY 8, 2025

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. Did they post cute slogans and call it a day? Nope… They dug deep, offering data and advice that real businesses could use.

Leadership 221

Leadership Trends Industry Strategy 221

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Marketing 429

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire. What’s Next?

Meeting 309

Meeting Customer Experience Millennials Branding 309

PYMNTS

OCTOBER 8, 2020

As reported in eCommerce.com , there is a digital storefront that allows sellers to display their wares, makes them a bit more visible to buyers. Then we would leverage their brand to bring on buyers, and then suggest to those buyers additional suppliers.”. Subsequent markets will include Poland and Slovakia.

Online 195

Online Retail Marketing System 195

Abrigo

FEBRUARY 26, 2025

Leverage customer insights for targeted marketing Understanding the needs of different customer segments allows banks to tailor deposit products and marketing strategies effectively. Banks can attract new deposits by: Providing competitive interest rates on savings, money market accounts, and certificates of deposit (CDs).

Community Bank 195

Community Bank Community Strategy Analytics 195

South State Correspondent

OCTOBER 16, 2024

The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. Because of this, by promoting your card, your bank is promoting its brand and creating a more important customer.

Cards 195

Cards How To Fraud ATM 195

Bank Innovation

SEPTEMBER 21, 2016

A new report released today by Roubini ThoughtLab holds quite a few insights about the future of wealth management, the future of fintech, and the future of technology, most notably the conclusion that financial institutions with strong brand awareness will be the last ones standing by 2021–not fintechs.

Branding 150

Branding Fintech Management Technology 150

PYMNTS

NOVEMBER 13, 2020

Subscription brands, for example, are looking good. A similar surge in new global digital subscriptions has propelled The New York Times to report its first financial quarter in which digital revenue exceeded that of print,” the report stated. We know the pandemic is very bad.

Branding 184

Branding Mobile Examples Study 184

PYMNTS

OCTOBER 28, 2020

Fiverr reported on Wednesday (Oct. 28) as part of its Q3 earnings report that active buyers increased to 3.1 content marketing.). Fiverr also rolled out a new logo and “brand language” combined with a new brand campaign as it starts the next phase of “changing how the world works together,” management said in a press release.

Report 172

Report Payments User Experience Branding 172

PYMNTS

JANUARY 3, 2021

MGM Resorts International is trying to acquire Entain , the British parent of major online-gambling player Ladbrokes , the Wall Street Journal reports. online-gambling market, have soared over the past year, the Journal noted. IAC is publicly traded and has owned, at times, brands including Care.com, The Daily Beast and Vimeo.

Company 168

Company Report New York Online 168

PYMNTS

OCTOBER 5, 2020

Wool footwear brand Allbirds is wagering on physical retail stores despite the coronavirus. The firm recently closed a $100 million investment round that will partly back physical growth in international markets and bolster the size of its labor force, the Financial Times reported. billion, a bit higher than two years prior.

Retail 256

Retail Branding California National 256

PYMNTS

SEPTEMBER 21, 2020

Some have transitioned to using platforms that can aggregate and manage local content and advertising across locations and external sites in one platform, but few have been successful, despite 79% of multi-location marketers believe customers are more inclined to engage with brands that establish a personal connection with them.”.

Retail 169

Retail social media Marketing Branding 169

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

PYMNTS

SEPTEMBER 27, 2020

Poshmark has been doing well as of late, with 100 million resale transactions as of February of this year, PYMNTS reported. In the company's second social commerce report, “2020: The Year of Social Shopping," Poshmark said it drew insights from over 8,000 shoppers in the U.S. and Canada and also from Poshmark's 60 million members.

Branding 274

Branding Report Security Innovation 274

PYMNTS

JANUARY 20, 2021

Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. CVC currently has control of famous brands like Swiss watch company Breitling SA, while it owns European beauty firm Douglas GmbH. The celebrity recently made a deal to utizile the company’s system to market her new skincare line.

Retail 239

Retail Google Capital Branding 239

PYMNTS

JULY 2, 2020

The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands , acquired media agency owner Gary Vaynerchuk’s Empathy Wines. The category saw a 74 percent eCommerce bounce from March 11 through April 21, according to a June report from Adobe. “I hard seltzer category.

Trends 216

Trends Company New York City Branding 216

PYMNTS

NOVEMBER 16, 2020

Germany's Razor Group , which works to acquire and scale Amazon brands, has raised 25 million euros (about $26.7 million) in a new funding round, according to a report from eCommerce News. The new round, the report stated, comes with equity financing and a credit line, with 10 million euros (about $11.9

Groups 235

Groups Report Marketing Capital 235

Gonzobanker

APRIL 10, 2025

Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding more growth, faster! Unknown brands have to pay more to build credibility and get customers over the finish line. Affiliate marketing? Market forces. Simpler, transactional products?

Fintech 78

Fintech Marketing Strategy Data 78

PYMNTS

OCTOBER 5, 2020

PYMNTS and PayPal’s recent How We Shop Report found that more than one-third of consumers who prefer paying with QR codes say they won’t complete a purchase if that option isn’t available to them. The report found that consumers who prefer shopping with QR codes are among the most loyal users of all. Nurturing the QR Code.

Payments 360

Payments Cards Retail Branding 360

PYMNTS

NOVEMBER 19, 2020

The latest such deal has Berlin-based SellerX landing 100 million euros ($118 million) of financing, reported Tech.eu. For us, the revolution starts with the market,” said Thrasio Co-founder and CEO Joshua Silberstein. The market is fundamentally changing, and as the market changes, so do the sources of competitive advantage.

Capital 281

Capital Marketing Branding Groups 281