Perficient

FEBRUARY 24, 2021

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441

Branding Case Study Digital Strategies Strategy 441

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A Historically, large retailers tend to move more slowly. An International Market. Fashion Analytics.

Analytics 162

Analytics Branding Retail Trends 162

PYMNTS

MAY 12, 2020

Picture, instead, fleets of utilitarian machines, squat, careful and not at all threatening, rolling through retailers’ aisles, hospital wings and other avenues of everyday human life. told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. Brain Corp.

Retail 247

Retail Branding Software Technology 247

PYMNTS

OCTOBER 19, 2020

Whether that comes in the form of video, live chats or being on a first-name basis with a personal retail adviser, it’s all about personalization and the relationship. . You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand.

Branding 328

Branding Retail Video Examples 328

PYMNTS

SEPTEMBER 21, 2020

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169

Retail social media Marketing Branding 169

PYMNTS

JANUARY 20, 2021

In today’s top retail news, Birkenstock is said to be in discussions for a sale to CVC Capital Partners, while Cognira has released its AI Promotion Solution. Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. Cognira Rolls Out AI Promotion Suite For Retailers.

Retail 239

Retail Google Capital Branding 239

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202

Branding Study Examples Marketing 202

PYMNTS

JULY 28, 2020

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Going DTC Without Creating Conflict . Bhatia noted that when sticky.io Bhatia noted that when sticky.io

Branding 215

Branding Retail Examples Maine 215

PYMNTS

DECEMBER 14, 2020

In today’s top retail news, Bed Bath & Beyond Inc. has entered into a definitive deal to sell Cost Plus World Market to Kingswood Capital Management, while Authentic Brands is reportedly in discussions with Arcadia Group and Debenhams. Bed Bath & Beyond Strikes Deal To Sell Cost Plus World Market.

Branding 131

Branding Groups Retail New York 131

PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. For retailers, eCommerce will be critical during the coronavirus crisis. Another 13 percent never patronized the retailer again.

Branding 146

Branding User Experience Retail Trends 146

PYMNTS

DECEMBER 24, 2020

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. Adore Me, for example, was a thriving eCommerce brand before the pandemic.

Retail 295

Retail Branding Minneapolis Trends 295

PYMNTS

FEBRUARY 26, 2019

Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively at its stores and its website (and that of the brand). It is also reportedly the inaugural brand rolled out under a platform called Launched.LA.,

Branding 129

Branding Marketing Retail Detroit 129

PYMNTS

AUGUST 13, 2020

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline. percent bought new retail product brands.

Branding 245

Branding Data Study Online 245

PYMNTS

JANUARY 18, 2021

Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

Retail 309

Retail Online Maine Branding 309

PYMNTS

JANUARY 10, 2020

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. However, according to a report by CNBC , the move could backfire, as Amazon completely dominates the online shopping market, with 38 percent under its control.

Branding 186

Branding Meeting Online Retail 186

PYMNTS

NOVEMBER 16, 2020

Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

Retail 226

Retail Regional Branding Tools 226

PYMNTS

MAY 29, 2018

American retailers are heading east: They’re opening the doors to brick-and-mortar stores in China, while listing on China’s dueling marketplaces — Tencent and JD.com. Walmart , for example, brought a small-format supermarket to the city of Shenzhen as the popularity of “small retail” grows in China. Ralph Lauren.

Branding 101

Branding Retail Conference Regional 101

PYMNTS

AUGUST 5, 2020

Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping.

Retail 263

Retail Payments Google Branding 263

PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139

Branding Marketing San Francisco Seattle 139

PYMNTS

DECEMBER 16, 2020

Benetton Group , an Italian fashion company, is teaming once more with retail market intelligence firm EDITED as an "essential platform" for its future three-year roadmap, according to a Wednesday (Dec. 16) announcement. “As

Groups 157

Groups Retail Analytics Branding 157

PYMNTS

JULY 24, 2020

This growth is creating opportunities for numerous retailers, including BlackCool & Co. , a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. But with BNPL you can go to any retailer, choose your product and pay over time with no credit check.” .

Branding 187

Branding Los Angeles Atlanta New York City 187

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

Accenture

APRIL 7, 2020

Underpinned by mobile, digital and open data, established brands and new entrants alike are redefining banking for customers who will seldom set foot in a physical branch. Instead, retail customers and small- and medium-sized enterprise (SME) clients will use digital ecosystems to help….

Digital Banking 222

Digital Banking Marketing Branding Retail 222

PYMNTS

JULY 28, 2020

Men’s Wearhouse owner Tailored Brands might seek bankruptcy in the third quarter of its fiscal year, according to a 10-Q regulatory filing with the U.S. Tailored Brands said the pandemic had a significant effect on its business, as has been the case with a number of merchants. Securities and Exchange Commission (SEC). “We

Branding 132

Branding Meeting Retail Compliance 132

PYMNTS

NOVEMBER 2, 2020

The top stories today in retail include merchants in the U.K. Nonessential retail can only remain open for delivery and curbside pickup. It has also been a proponent of experiential retailing, but the pandemic has hit the company hard. Digital River CEO: Branding Will Drive Holiday Success. While in the U.S.,

Branding 151

Branding Philadelphia Retail Tennessee 151

PYMNTS

APRIL 19, 2017

As a retail segment, fashion and apparel design have always walked the line between a creative endeavor and meeting the demands of a global, consumer-facing industry. Brands can’t afford to bet wrong on what products will appeal to customers. But that’s no longer the case.”.

Branding 108

Branding Retail Data Survey 108

PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

FEBRUARY 24, 2020

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210

Retail Branding New York City Indiana 210

PYMNTS

AUGUST 21, 2019

In the case of a no-deal Brexit, an “explosion” in grey market goods could occur per a U.K. retail expert. The term “grey market” references legitimate items sold through legal but unauthorized sellers; by contrast, a “black market” describes counterfeit products or illegally traded scarce goods, CNBC reported.

Marketing 123

Marketing Retail Branding National 123

PYMNTS

JUNE 18, 2020

Designer Brands Inc. The company operates almost 1,000 retail stores under names like DSW Designer Shoe Warehouse and The Shoe Company. ” Designer Brands said it has successfully opened roughly 90 percent of its overall store base, and it foresees having almost all of its North American locations open by the conclusion of June.

Branding 141

Branding Report Guidelines Retail 141

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. Most recently, Bella+Canvas has opened a retail business, distributing its products through Nordstrom and other department stores. Its tagline: “Be different.”

Branding 165

Branding Los Angeles California Video 165

PYMNTS

MARCH 1, 2019

Brick-and-mortar fashion retailers are developing in-store experiences to encourage customer loyalty. markets, aiming to generate repeat visits as part of its experiential retail efforts. They also create repeat visits to the DSW brand, where an exciting footwear assortment awaits.”. In Other Brick-and-Mortar News.

Branding 129

Branding Retail Columbus Las Vegas 129

PYMNTS

DECEMBER 28, 2020

In today’s top retail news, FedEx Corp. concluded its previously announced purchase of ShopRunner, while Save A Lot unveiled the sale of 51 stores run by the company in the Tampa, Florida market to Fresh Encounter. Plus, PYMNTS looks back on direct-to-consumer (D2C) brands, which came in two flavors in 2020.

Tampa 188

Tampa Retail Florida Branding 188

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce will continue to evolve, and retailers who adapt quickly and experiment with a growing array of social technologies will emerge strongest.”.

Branding 221

Branding social media Video Strategy 221

PYMNTS

FEBRUARY 14, 2020

MyTheresa , the online luxury fashion retailer, plans to list on the New York Stock Exchange to take advantage of robust equity markets. MyTheresa sells clothes from 250 of the world’s most popular fashion brands. Some of those carve-outs have proved contentious with creditors for their parent brands.

Branding 142

Branding New York Retail Trends 142

PYMNTS

OCTOBER 8, 2018

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166

Branding Retail Report Maine 166

PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Fake reviews can be devastating to a brand.

Retail 153

Retail Branding social media Online 153