PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268

Marketing Leadership Trends Branding 268

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market.

UX 531

UX Guidelines Compliance Study 531

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. My takeaway from this study? In the Tolerance Zone.

Meeting 428

Meeting Study Branding Innovation 428

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221

Branding social media Strategy Data 221

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. We studied the movie’s playbook and uncovered some lessons banks can use. This article highlights these lessons and applies them to marketing deposits. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference 195

Conference Marketing social media Data 195

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. 1 Gownder, J., 2018, November 01).

User Experience 427

User Experience Innovation Branding Customer Experience 427

PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. One study found that 48 percent of luxury shoppers insisted on a refund or a coupon after a single unsatisfactory retail experience.

Branding 146

Branding User Experience Retail Trends 146

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire.

Meeting 309

Meeting Customer Experience Millennials Branding 309

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

DECEMBER 8, 2020

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). Here are the top findings and takeaways from this year’s study: YouTube videos dominate the videos rankings within Google. This post covers: How YouTube videos dominate the top videos in Google’s results.

Video 520

Video Google Study Examples 520

Bank Innovation

JANUARY 2, 2020

While large banks may not feel threatened by personal finance apps or digital-only challengers, they can learn from them on the digital onboarding front, a recent Gartner study observed. It examined 1,200 data […].

Regional 273

Regional Study Survey National 273

Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. Case Study. Especially now, data acquired from loyalty programs show brands relevant ways to engage with customers. Likewise, if I exchange all of my points for baby formula, you might predict that my wife is expecting.

Analytics 309

Analytics Industry Chicago Payments 309

PYMNTS

NOVEMBER 13, 2020

Subscription brands, for example, are looking good. The 20 highest-scoring merchants offer the best checkout experiences in our study. We know the pandemic is very bad. Life goes on regardless, and some businesses are actually doing okay in the year of COVID.

Branding 184

Branding Mobile Examples Study 184

Perficient

JUNE 1, 2020

Here’s Why digital marketing video series, Eric Enge explains that voice search may not be as big as you think it is. ? ? ?. I think it’s a cool thing and a developing opportunity that a lot of brands should be pursuing. This is an image from the study that Bryson did of that data. In this episode of the?award-winning?Here’s

Video 420

Video Google Study Data 420

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Marketing 429

PYMNTS

MAY 28, 2020

I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. Advertisers who reduce their share of voice during an economic downturn suffer consequences, the VAB study found.

Branding 131

Branding Retail Marketing Maine 131

Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. Studies show that when you stack up the best-selling EVs against the best selling ICE vehicles, EVs have a lower total cost of ownership. He gives a big nod to electric vehicles (EVs).

Marketing 309

Marketing Industry Mobile Massachusetts 309

PYMNTS

AUGUST 4, 2020

But then ask him how the funding will change what his company does and how it goes to market and the enthusiasm spills out. “We Within its platform, brands can create a single source of insights including unified customer content, cross-product behavior data, deeper audience segmentation and predictive analytics.

Branding 131

Branding social media Case Study Study 131

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. So far we know two things about this future case study. So far we know two things about this future case study. About that case study. are imported, with 70 percent coming from China.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

FEBRUARY 17, 2020

Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand. He studied psychology and biology at Yale. Yes, we will draw a crowd at the store.

Boston 175

Boston Marketing Training Branding 175

Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. In the Tolerance Zone. These are known as “customer franchise”.

Meeting 348

Meeting Customer Experience Branding Innovation 348

Perficient

DECEMBER 21, 2020

The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand but struggle to execute on their vision. With data being such a vital part of successful businesses, it’s alarming that a recent study found data quality to be severely lacking. Reach out below!

Strategy 322

Strategy Data Guidelines System 322

PYMNTS

AUGUST 24, 2020

Corporates cannot expect to weather the economic and social changes taking place by virtue of their market clout and mastery of traditional supply chains and distribution channels. This environment requires enterprise-scale companies to forge new digital paths to market and form more direct relationships with consumers and end-users.

Retail 216

Retail Report Case Study Study 216

PYMNTS

DECEMBER 29, 2020

The biggest brands in the U.S. trillion in loans were extended to public corporations with investment-grade credit ratings, which helped big brands like Ford and General Motors prepare for post-pandemic demand, FT reported. A record $2.5 The digitally enabled ones were ready for this moment,” he said, per FT.

Report 251

Report Branding Analysis America 251

PYMNTS

MAY 20, 2020

The Tmall Genie smart speakers were introduced by Alibaba three years ago and link to more than 270 million devices from 1,100 brands in China, according to Ku. The Tmall Genie is the top-selling smart speaker in China since 2017, according to market intelligence firm IDC, Alibaba said.

Kentucky 253

Kentucky Study Conference Innovation 253

Perficient

MAY 9, 2022

We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the actual customer. And most importantly, use authentic, relevant brand messages and experiences that are tailored to your audience and authentic in your tone. .

Strategy 294

Strategy Study Survey US 294

South State Correspondent

JULY 24, 2024

There have been many a banker who has said they want to offer a high-yield account because the “higher interest expense is just like paying marketing costs.” However, the majority of customers require a referral, a marketing effort and a sales effort to bring them in the door. Not bad, but not great.

South Carolina 417

South Carolina Marketing Capital Idaho 417

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. In fact, a 2021 study by BNY Mellon showed there would be an extra $3.22 Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics.

Innovation Strategies 275

Innovation Strategies Study Marketing Strategy 275

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. PYMNTS’ recent How We Shop: Measuring the Rapid Digital Shift study, done in conjunction with PayPal, found that a large share of U.S. For example, 43.9

Branding 257

Branding Millennials Retail social media 257

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. And now that improvements have been identified, it’s go-time — right?

Meeting 309

Meeting Customer Experience Branding Leadership 309

South State Correspondent

JULY 21, 2015

Banks stumble on how to create an enduring brand. However, if they can brand water, bananas and vodka, we can certainly brand a bank. Just be glad your bank has a product that customers can see and touch, because Intel had a tough job branding its hardware that was never seen.

How To 150

How To Case Study Branding Study 150

PYMNTS

MARCH 13, 2019

The latest entrants to the market bring agility and a sharp focus on customer service. To compete, finance providers should be utilizing data-derived insights to secure their customer base, improve their service and capitalize on their brand strength.” Cross-selling opportunities were cited by 42 percent of companies.

Study 155

Study Customer Experience Fintech Survey 155