Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. Missed the webinar? Transcript: Eric: Hello, everybody, this is Eric Enge here.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146

Branding User Experience Retail Trends 146

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel said that when Amazon surveys customers, trust is the critical element to actually making a sale happen — more than price or selection, and cutting across all demographic groups.

Branding 220

Branding Online Retail social media 220

Perficient

AUGUST 13, 2021

As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal. In the personal lines market, satisfied customers are 80% more likely to retain with a carrier, a metric that supports higher lifetime values and reduced customer churn expense.

Policies 294

Policies Customer Experience Branding Survey 294

PYMNTS

DECEMBER 14, 2017

Only 3 percent of survey respondents told PYMNTS and i2c that they had not been focused on new payments products and features within the last year. Karen Webster recently hosted a webinar with i2c executive vice president of global client success Peg Johnson to dig into the Index survey results and reveal what FIs can learn from the data.

Innovation 162

Innovation Branding Payments Survey 162

Bank Innovation

JANUARY 2, 2020

Gartner’s Digital IQ Index for 2019 surveyed 80 banking and financial brands, including national banks, regional banks, online banks and fintech startups. It examined 1,200 data […].

Regional 273

Regional Study Survey National 273

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

Google 429

Google social media Branding Marketing 429

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire.

Meeting 309

Meeting Customer Experience Branding Millennials 309

PYMNTS

FEBRUARY 27, 2019

A new survey found that Costco Wholesale has beat out Amazon in customer satisfaction. The annual American Customer Satisfaction Index (ACSI) survey shows that, after taking the top spot in customer satisfaction in the eCommerce space since 2010, Amazon dropped 4 percent to an ACSI score of 82 (out of 100), while Costco scored an 83.

Survey 129

Survey Retail Apple Branding 129

PYMNTS

JANUARY 7, 2021

This survey is one of the ways we are continuing to monitor the potential impact of [the] coronavirus on firms,” Executive Director of Consumers and Competition Sheldon Mills said in a statement. We are in an unprecedented — and rapidly evolving — situation.

Survey 172

Survey Payments Groups Data 172

Perficient

JULY 15, 2020

Functional – their journey entails shoring up data to the C Suite who can make better decisions towards product adoption, improved sales, forecasting, outreach, better marketing campaign. End goal is to find harmony across both the personas to drive revenue, innovation and product development improving brand recognition.

Data 497

Data Customer Experience Analytics Industry 497

PYMNTS

OCTOBER 12, 2020

From Mao’s view, in Asian markets where cash had historically dominated, mobile wallets filled a need for an easy, accessible “ubiquitous cashless payment” for the masses. mobile wallet landscape is fragmented in comparison to that of Asian markets. For example, payments with points are up 29 percent among consumers Blackhawk surveyed.

How To 317

How To Retail Survey Mobile 317

PYMNTS

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

SEPTEMBER 12, 2016

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. The results of the survey show a discerning customer who wants fast shipping and is willing to pay for it when it counts.

Branding 100

Branding Security Survey Retail 100

PYMNTS

JULY 30, 2019

Most of Houzz’s research is based on analytics and surveys sent to the community, which provides them with real-time information on the health of the market. Co-branded credit cards are rooted in the early days of retail, when retailers began to work with banks instead of issuing their own cards.

Branding 129

Branding Cards Community Analytics 129

PYMNTS

APRIL 17, 2020

Those were quantified yesterday in a new Internet Advertising Bureau survey that shows a steep decline expected in ad spending across digital media. The IAB surveyed more than 200 U.S. The IAB survey doesn’t come as a complete surprise, although the 98 percent number is steeper than many observers expected.

social media 188

social media Survey Google Branding 188

Chris Skinner

MARCH 15, 2017

The survey showed that 68% of consumers thought a bank branch was essential when opening a new current account, compared with 25% who favoured a mobile app. It’s well worth a read, especially as they found that having branches is more important than mobile apps. Anyways, there is some key metric data in the report.

Regulation 291

Regulation Retail Survey Mobile 291

Perficient

MAY 9, 2022

We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the actual customer. And most importantly, use authentic, relevant brand messages and experiences that are tailored to your audience and authentic in your tone. .

Strategy 294

Strategy Study Survey US 294

PYMNTS

NOVEMBER 9, 2020

However, the “back-to-normal” rally that the markets saw on Monday represents much more of a pure-play on earnings and recovery. The leading QSR brands were mostly higher on the day, but rose more consistently with the broader market’s rally. Such a divergent market reaction jibes with PYMNTS’ consumer research.

Survey 253

Survey Kentucky New Jersey Dallas 253

PYMNTS

FEBRUARY 20, 2020

Our new platform is designed to help brands and creators realize that goal, and bring their products to life in minutes rather than weeks.”. For now the proprietary 3D viewer and CMS enables brands to get onto customers’ screens before manufacturing and allows them to virtually try-on products at home.

Retail 259

Retail Maine Technology Google 259

Perficient

JULY 31, 2020

World Health Organization (WHO) Survey and Situation Report. Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.”

Data 354

Data Analytics Strategy social media 354

PYMNTS

NOVEMBER 11, 2020

Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands,” John Strain , chief digital and technology officer at Gap, said in a statement on Wednesday (Nov. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By We are proud to partner with Gap Inc.

Retail 222

Retail Charlotte Branding Millennials 222

PYMNTS

OCTOBER 22, 2018

CNBC , citing Piper Jaffray’s fall 2018 survey, reported the survey found 85 percent of teens surveyed use Instagram at least once a month, surpassing Snapchat ‘s 84 percent. Instagram is not just appealing to teenagers; it is also drawing more marketers. for its annual survey, which is in its third year.

social media 143

social media Survey Branding Apple 143

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. Two: Corona is going full speed ahead with the launch of its hard seltzer brand extension. Apparently Constellation Brands will continue with its Corona marketing campaign as planned.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

New York City 124

New York City Marketing New York Los Angeles 124

PYMNTS

SEPTEMBER 27, 2020

General Mills , a global manufacturer and marketer of branded consumer foods based in Minnesota, said it still can't keep up with demand for Progresso soup, Betty Crocker cake mixes and Pillsbury refrigerated dough. Production capacity has increased, and 30 outsourcing partners have been hired since March, WSJ reported.

Jacksonville 280

Jacksonville Minnesota Utah Michigan 280

PYMNTS

APRIL 13, 2020

In a survey of senior financial executives, a majority of chief financial officers (CFOs) indicated that they are optimistic that the economy will go back to normal by 2021. CFO Research conducted the survey between March 26 and April 2. In separate news, the COVID-19 CFO Pulse Survey from PwC indicates that 26 percent of U.S.

Survey 184

Survey Industry Branding Operations 184

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. And now that improvements have been identified, it’s go-time — right?

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

JANUARY 27, 2021

Brands like Panera Bread and Jimmy John’s positioned themselves well by being early adopters of Apple Pay and Google Pay. Guests feel safe, and the brands deliver an exceptional experience.”. A recent survey found that 68 percent of restaurateurs planned to boost their spending on innovative technologies in the next few years.

Branding 265

Branding Meeting Examples Training 265

PYMNTS

MARCH 20, 2019

Amazon.com Head of Beauty for Private Brands Kara Trousdale said in the announcement, “Our goal is to help customers spend less time and money searching for the right skincare solutions.” The size of the global beauty and personal care products market will reach $716.6 Kearney survey. percent over the next six years.

Branding 109

Branding Retail Survey Report 109

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. Nearly three-quarters – or 73 percent – of surveyed consumers who use apps to purchase gas say they are likely to shop at the station’s convenience store. While apps are used for gas station payments by only 4.5 Almost half – or 49.4

Marketing 153

Marketing Mobile Millennials United States 153

Perficient

DECEMBER 21, 2020

The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand but struggle to execute on their vision. The right tools and technologies can help you centralize your data and ultimately create marketing and sales programs that deliver the ROI you need.

Strategy 322

Strategy Data Guidelines System 322

PYMNTS

JULY 17, 2020

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. Another survey found that the share of U.S.

Course 141

Course Marketing Survey Millennials 141

PYMNTS

FEBRUARY 11, 2019

Among the hottest battles for eCommerce market share involves private label products, with a recent move from Walmart among the latest developments in that particular arena. But the growing use of those brands to attract sales is also leading to more focus on potential challenges for online, private label retail over the next few years.

Retail 158

Retail Branding Online Seattle 158

PYMNTS

SEPTEMBER 16, 2020

A recent survey of 2,200 U.S. Super Chewer — a D2C dog chew toy brand under parent company Bark — saw enrollments grow during the beginning of the pandemic, for instance. consumer survey found shoppers were spending more on subscriptions for these kinds of products than for other categories, with meal boxes averag ing $74 each.

Report 219

Report Branding Survey Retail 219

PYMNTS

NOVEMBER 23, 2020

Advanced AI means reducing chargebacks, saving inventory, maintaining brand loyalty and spending more time managing the lunch rush than worrying about fraud.”. To illustrate how AI adoption is playing out in the field, the November Mobile Order-Ahead Tracker® contains a deep dive on the efforts of the Colorado-based Boston Market chain.

Mobile 289

Mobile Boston Fraud Colorado 289