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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Banks are now putting RCS on their marketing and product development road map. Additionally, training staff to effectively use RCS can incur additional expenses.

Marketing 195
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Visual Storytelling: Design Eye-Catching Graphics

Perficient

Leverage Graphics to Showcase Your Digital Brand. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. Useful on so many platforms, pictures are an integral part of communicating your brand to the right audience.

Branding 520
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Visual Storytelling: Create Meaningful Gifs

Perficient

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. How to Pronounce Gif.

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Why Mapping User Needs is Critical to SEO – Here’s Why #251

Perficient

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. And to give a different example, here is an affiliate website in another market. You should get on this wagon train sooner rather than later.

Google 508
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

Rajpal will have responsibility for driving cloud and DevOps business strategy with cloud technology market leaders, including IBM, Google, VMWare, Amazon, Boomi, Microsoft, and Red Hat. She will provide resources to scale client projects and speed time to market. ” Jason Hudnall, AVP of GEO markets. Ostasz, AVP of U.S.

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Target Trains Its Bullseye On Millennials With ‘Smartly’ Brand

PYMNTS

Target is rolling out a new discount brand, dubbed Smartly, intended to appeal to millennials. To market these items, Target is taking an omnichannel approach by offering them in-store and online for those who can’t make a Target run. In a statement, Tritton said that the retailer has introduced over 20 “owned and exclusive brands.”