Perficient

MAY 2, 2022

For insurance commerce, desired outcomes should consider converting the customer to a policyholder and delivering a journey that makes them confident in their purchase and more likely to become loyal to your brand. Competitive Market Situation – What is known and validated about what direct competitors are doing in this space?

Strategy 491

Strategy Company Marketing Strategies Marketing 491

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

AUGUST 4, 2020

Social shopping is the latest pandemic-driven trend to catch fire. With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift.

Trends 207

Trends Branding Retail Community 207

PYMNTS

NOVEMBER 1, 2020

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. Also, Dunkin' has been engaged in a significant shift to expand digital marketing since the summer.

Branding 171

Branding Operations Trends Company 171

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

Perficient

JANUARY 8, 2025

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. They published juicy whitepapers and hosted cant-miss webinars about sustainable investing and ESG trends. The result?

Leadership 221

Leadership Trends Industry Strategy 221

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Livestreaming for marketers is no longer a novelty — live video is changing the way brands interact with their audiences,” New York based video platform Vimeo said.

Trends 203

Trends Video social media Los Angeles 203

Perficient

JANUARY 21, 2025

The insurance industry in 2025 is at a pivotal point, with key digital insurance trends leading the charge in transforming how carriers operate and interact with customers. Recommended Approach: AI, when applied to claims, underwriting, and customer engagement, creates a market advantage.

Trends 221

Trends Customer Experience social media Innovation 221

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Today, throwing digital marketing dollars at influencers seems like such a common and obvious move for a brand trying to tap into millennial consumers that it’s barely a news event at this point.

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

SEPTEMBER 12, 2019

For a consumer who wants to cook at home, but doesn’t necessarily want to spend a lot of time preparing for that process, there are no shortage of options on the market. But within that market the company has built a sizable presence, recently announcing an active subscriber base of 200,000 monthly customers.

Marketing 246

Marketing Comparison Branding National 246

PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146

Branding User Experience Retail Trends 146

Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.

social media 332

social media Google Branding Training 332

PYMNTS

JULY 24, 2020

have BNPL accounts, and the trend is gaining popularity around the world. . a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . They are marketing, [but] we are shipping, and we have a relationship with the customers.

Branding 187

Branding Los Angeles Atlanta New York City 187

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

DECEMBER 4, 2020

In announcing the launch of the Walgreens Advertising Group this week, the giant pharmacy chain said that with the help of more than 9,000 stores and 100+ million loyalty members, it would use “advanced data modeling” to connect brands directly with audiences in a digital ecosystem that “surpasses the industry method of digital media buying.”.

Retail 216

Retail Trends Branding Groups 216

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. 1 Gownder, J., 2018, November 01).

User Experience 427

User Experience Innovation Branding Customer Experience 427

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165

Branding Los Angeles California Video 165

PYMNTS

AUGUST 21, 2019

European challenger banks like Monzo and N26 are expanding to new markets and an increasing number of other financial players are launching suites of products and services designed to entice customers away from their traditional financial institutions (FIs). For more on these stories, visit the Tracker’s News and Trends.

Trends 194

Trends Digital Banking Innovation Regional 194

PYMNTS

FEBRUARY 14, 2020

MyTheresa , the online luxury fashion retailer, plans to list on the New York Stock Exchange to take advantage of robust equity markets. MyTheresa sells clothes from 250 of the world’s most popular fashion brands. Some of those carve-outs have proved contentious with creditors for their parent brands.

Branding 142

Branding New York Retail Trends 142

PYMNTS

AUGUST 5, 2020

Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping.

Retail 263

Retail Payments Google Branding 263

Perficient

AUGUST 13, 2021

As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal. The pandemic accelerated this trend. In short, a brand attracts shoppers, but pricing closes the deal.

Policies 294

Policies Customer Experience Branding Survey 294

Perficient

JANUARY 7, 2021

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. The virus just catalyzed the trend. In our conversation, Gary shared how the automotive industry is faring during the pandemic. He gives a big nod to electric vehicles (EVs). There’s no question about it.

Marketing 309

Marketing Industry Mobile Data 309

PYMNTS

NOVEMBER 23, 2020

Digital revenue now accounts for 21 percent of its consumer business and is “trending at an annual rate of over $900 million,” Western Union said. has four million customers and is “an established regional brand in a fast-growing digital wallet market,” Western Union noted in a press release on the deal.

Payments 361

Payments Strategy Regional Trends 361

PYMNTS

DECEMBER 22, 2020

The automotive market continues to fire on all cylinders despite the pandemic as online and offline sales have either remained flat or trending up for Q3. As a result, sales trended down in November and for the first two weeks of December, which were down 4 percent compared to 2019.

Marketing 165

Marketing Online Trends Branding 165

PYMNTS

AUGUST 14, 2020

We’re pleased to support such a large number of the world’s leading luxury brands who are leveraging our global platform to navigate the current landscape, including our top 20 direct brand e-concessions who, together, have benefitted from a doubling of sales year on year,” said José Neves, Farfetch founder, chairman and CEO. .

Marketing 153

Marketing America Branding Report 153

PYMNTS

JANUARY 11, 2021

market,” said Nick Starai , cChief strategy officer, NMI. Mastercard, in its Mastercard Economics Institute ’s Economy 2021, looks at the past year's economic trends in order to predict what's coming next for businesses. In addition, the trend is now multi-generational, with older people now using more digital services.

Trends 299

Trends California Maine Groups 299

Gonzobanker

APRIL 10, 2025

Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding more growth, faster! Unknown brands have to pay more to build credibility and get customers over the finish line. Affiliate marketing? Market forces. Simpler, transactional products?

Fintech 78

Fintech Marketing Strategy Data 78

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195

Marketing Taxes Training Management 195

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. This trend is especially important for retailers in these industries to consider as the pandemic nudges more consumers toward eCommerce rather than brick-and-mortar shopping.

Payments 279

Payments Millennials Retail Trends 279

Chris Skinner

JUNE 8, 2017

Julie Lake, Founding Director of The FinTech50, commented: “FinTechs working with banks is a powerful trend, but there is also a new generation of innovators going direct to the consumer in areas such as insurance and financial management.

Fintech 306

Fintech Innovation Trends Branding 306

PYMNTS

AUGUST 24, 2020

Corporates cannot expect to weather the economic and social changes taking place by virtue of their market clout and mastery of traditional supply chains and distribution channels. This environment requires enterprise-scale companies to forge new digital paths to market and form more direct relationships with consumers and end-users.

Retail 216

Retail Report Case Study Study 216

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. For example, let’s say you sell pickup trucks.

Video 322

Video Tools Digital Strategies Marketing 322

PYMNTS

DECEMBER 24, 2020

It produced several payment trends, which can be found in the How We Shop report. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. These are the brands that have either created new product categories, new business models or pivots on their previous business models.

Retail 295

Retail Branding Minneapolis Trends 295

PYMNTS

OCTOBER 7, 2020

Our customers are actually direct-to-consumer eCommerce brands,” he said. These brands just by definition are going directly to their customers, using their own storefront [and] own channels.”. Saxena said Amazon dominates this bucket, and brand identity doesn’t matter much. But bucket No.

Branding 291

Branding Chicago Retail Online 291

PYMNTS

NOVEMBER 17, 2020

Brand-name medications will be priced at 40 percent off, and generics will be discounted 80 percent. Parker went on to note that the goal of Amazon’s Pharmacy platform is to inject transparency into the market so that any patient can easily understand their options. pharmacy market has been anticipated ever since.

Marketing 181

Marketing Online Retail Branding 181