PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

JULY 2, 2020

The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands , acquired media agency owner Gary Vaynerchuk’s Empathy Wines. The acquisition also comes at a time when the company’s flagship brand – Corona beer – carries a name that matches the pandemic.

Trends 216

Trends Company New York City Branding 216

PYMNTS

AUGUST 25, 2017

Judging by the most recent sneaker trends, that might be exactly what consumers are seeking. Several recent beverage brand collaborations with shoe firms have received a generous amount of buzz, and the trend appears to be picking up steam. The Mountain Dew-branded shoes were packaged in a “K.A.R.E. Or are they?

Branding 110

Branding Trends Cleveland Report 110

The Financial Brand

JULY 9, 2024

This article 6 Critical Trends in Marketing for Bankers to Know appeared first on The Financial Brand. Customer engagement is rapidly changing, and so is the marketing channels you're using to reach those customers. Learn more from Hubspot's latest Marketing Trends report.

Trends 36

Trends Marketing Branding Report 36

PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146

Branding User Experience Retail Trends 146

PYMNTS

AUGUST 4, 2020

Social shopping is the latest pandemic-driven trend to catch fire. With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift.

Trends 207

Trends Branding Retail Community 207

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Livestreaming for marketers is no longer a novelty — live video is changing the way brands interact with their audiences,” New York based video platform Vimeo said.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A An International Market. Brands and retailers work on a global scale, after all.

Analytics 162

Analytics Branding Retail Trends 162

PYMNTS

FEBRUARY 14, 2020

MyTheresa , the online luxury fashion retailer, plans to list on the New York Stock Exchange to take advantage of robust equity markets. MyTheresa sells clothes from 250 of the world’s most popular fashion brands. Some of those carve-outs have proved contentious with creditors for their parent brands.

Branding 142

Branding New York Retail Trends 142

PYMNTS

JULY 24, 2020

have BNPL accounts, and the trend is gaining popularity around the world. . a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . They are marketing, [but] we are shipping, and we have a relationship with the customers.

Branding 187

Branding Los Angeles Atlanta New York City 187

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165

Branding Los Angeles California Video 165

The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

Trends 38

Trends Marketing Branding social media 38

PYMNTS

AUGUST 4, 2020

But then ask him how the funding will change what his company does and how it goes to market and the enthusiasm spills out. “We Within its platform, brands can create a single source of insights including unified customer content, cross-product behavior data, deeper audience segmentation and predictive analytics.

Branding 131

Branding social media Case Study Study 131

PYMNTS

OCTOBER 8, 2018

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166

Branding Retail Report Maine 166

William Mills

JANUARY 16, 2020

Brand awareness and effective marketing are crucial elements of growth for every organization, including credit unions. But staying on top of the latest trends and strategies can be challenging, especially as consumer expectations and technologies evolve at lightning speeds.

Trends 57

Trends Marketing Strategy Branding 57

PYMNTS

SEPTEMBER 30, 2018

Amazon.com is reportedly getting into the online mattress business, entering a market in which a handful of startups are trying to dominate. The firm monitors the list of more than 120 private label Amazon brand products that now includes kitchen goods, clothing, batteries, and electronics.

Branding 153

Branding Retail Report Trends 153

William Mills

OCTOBER 4, 2022

These instances have led to the practice of trend-jacking, when your brand, led by savvy marketing and PR teams, rapidly create s content connecting to current news and trends.

Trends 80

Trends Branding Marketing 80

PYMNTS

OCTOBER 3, 2018

Amazon is now promoting its own products inside the listings of competitive brands. According to CNBC , some users searching for various products in beauty, health and household and baby items have reported seeing the link “Similar item from Our Brands” show up at the bottom of the listing.

Branding 148

Branding Trends Report US 148

PYMNTS

MARCH 13, 2019

Is the next trend in beauty L-beauty, products and regimens based on Latvian secrets? News reports are emerging that the eCommerce giant launched its own exclusive beauty brand last week. The line, called Fast Beauty Company , comes to the market care of Amazon’s brand accelerator program.

Branding 109

Branding New York Trends Report 109

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Today, throwing digital marketing dollars at influencers seems like such a common and obvious move for a brand trying to tap into millennial consumers that it’s barely a news event at this point.

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

DECEMBER 4, 2020

In announcing the launch of the Walgreens Advertising Group this week, the giant pharmacy chain said that with the help of more than 9,000 stores and 100+ million loyalty members, it would use “advanced data modeling” to connect brands directly with audiences in a digital ecosystem that “surpasses the industry method of digital media buying.”.

Retail 216

Retail Trends Branding Groups 216

PYMNTS

JULY 15, 2020

The apparel and footwear resale market is seeing record-setting growth during the pandemic. The trend was reinforced this week by a half-year status report from footwear resale marketplace StockX. “As is the case for any live marketplace, real-life events have ramifications on market performance.

Report 185

Report Marketing Trends Community 185

PYMNTS

FEBRUARY 10, 2020

This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands. In fact, the data has shown that the [BNPL] brands that have some maturity to them [have] actually brought in younger customers.”.

Branding 134

Branding Retail Millennials Payments 134

PYMNTS

JANUARY 28, 2019

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145

Branding Retail Course Seattle 145

PYMNTS

NOVEMBER 27, 2018

The world’s second biggest fashion retail firm, H&M, is shuttering its independent brand Cheap Monday, the company said on Tuesday (Nov. The brand had been owned by H&M through its 2008 acquisition of Fabric Scandinavien AB, which was the owner of Cheap Monday. 27), as reported by Reuters.

Branding 122

Branding Retail Online Industry 122

PYMNTS

DECEMBER 22, 2020

The automotive market continues to fire on all cylinders despite the pandemic as online and offline sales have either remained flat or trending up for Q3. As a result, sales trended down in November and for the first two weeks of December, which were down 4 percent compared to 2019.

Marketing 165

Marketing Online Trends Branding 165

PYMNTS

DECEMBER 30, 2019

Luxury brands like Mercedes and Tiffany & Co. Eating at a top-notch brand like Zwilling is something that is worth taking pictures of, posting on social media and waiting to get a ton of likes.”. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media. Tiffany & Co.

Branding 131

Branding social media Trends Retail 131

PYMNTS

AUGUST 23, 2019

And things are getting much more mobile and digital – a trend that promises to play out in the new decade. Brands, the owner of Taco Bell, KFC and Pizza Hut, reported an overall year-to-year revenue gain in the second quarter of 2019 of about 10 percent, to $1.31 Dunkin’ Brands Chief Executive Officer and President of Dunkin’ U.S.

Innovation 124

Innovation Trends Retail New York City 124

PYMNTS

AUGUST 14, 2020

We’re pleased to support such a large number of the world’s leading luxury brands who are leveraging our global platform to navigate the current landscape, including our top 20 direct brand e-concessions who, together, have benefitted from a doubling of sales year on year,” said José Neves, Farfetch founder, chairman and CEO. .

Marketing 153

Marketing America Branding Report 153

PYMNTS

JANUARY 1, 2021

With those kinds of expectations, it’s no surprise that businesses of all types and sizes are preparing for WFH and everything that goes with it to be a lasting shift rather than a passing trend. It’s a trend — and investment — that’s expected to grow in 2021 and beyond. CPGs’ Big Bet. QSRs’ Big Pivot. Reworking The Concept Of Work.

Trends 283

Trends Meeting Retail Online 283

PYMNTS

AUGUST 28, 2019

To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. Reportedly, Target research has shown that these consumers aren’t as loyal to specific brands as older shoppers. Gen Z Trends. Take Target, for instance. That’s not all.

Retail 148

Retail Trends Millennials Survey 148

The Financial Brand

AUGUST 16, 2020

Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly. The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand.

Trends 43

Trends Marketing Branding Big Data 43

The Financial Brand

AUGUST 26, 2021

The post 5 Credit Card Trends Signaling a Major Upheaval in Consumer Market appeared first on The Financial Brand - Banking Trends, Analysis & Insights. A more dynamic era driven by customer preferences and technology is bringing the card business up to speed.

Trends 43

Trends Cards Marketing Banking Trends 43

The Financial Brand

JULY 22, 2020

The escalating impact of the coronavirus pandemic, plus other economic trends, will challenge bank and credit union marketers for years. The post 5 Critical Economic Trends for Financial Marketers appeared first on The Financial Brand.

Trends 38

Trends Marketing Branding Strategy 38

The Financial Brand

MAY 5, 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.

Trends 34

Trends Marketing Branding social media 34

The Financial Brand

JANUARY 19, 2021

The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.

Marketing Strategies 42

Marketing Strategies Strategy Trends Marketing 42

The Financial Brand

DECEMBER 28, 2023

This article Trends 2024: Banks Must Rethink Employee Comp and Benefits appeared first on The Financial Brand. In a tight labor market, bank employees who feel underpaid or undersupported can — and will vote — with their feet.

Trends 32

Trends Branding Marketing 32