Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. Tell me some more about how SEO is different for large brands.

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Video Branding Tools Google 517

Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. And to give a different example, here is an affiliate website in another market. Has their focus shifted? In this episode of the?award-winning?Here’s

Google 508

Google Video Course Branding 508

Bank Innovation

AUGUST 29, 2019

New York City commuters this week will have their first exposure to European banking brand N26 through ads posted on subway cars. customers this summer, and it’s using a traditional ad campaign — on subways, taxis and buses — to build brand recognition among U.S. […].

New York City 210

New York City New York Marketing US 210

Perficient

SEPTEMBER 30, 2020

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. This taught us that the market could change rapidly and in unexpected ways. All that underscores how important it is to anticipate the unexpected and have an agile organization—which leads us to our next question.

Video 508

Video Survey Strategy Marketing 508

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

Perficient

JANUARY 5, 2021

I’m confident each will bring unique, strategic insights that not only sets us up for long-term growth, but further enhances our ability to deliver transformative digital solutions for our clients.”. She will provide resources to scale client projects and speed time to market. Ostasz, AVP of U.S. ” Mary-Beth Ostasz, AVP of U.S.

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Leadership Denver Charlotte Ohio 531

South State Correspondent

FEBRUARY 3, 2020

BANK MARKETING Since you probably spent time today discussing the Super Bowl ads (Smaht Pahk, Google, and Snickers were our favorites), we wanted to highlight an all-too-common mistake that many banks make. Unfortunately, some brands waste it.

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Marketing Google Branding US 199

South State Correspondent

FEBRUARY 13, 2023

Last week we highlighted the lessons that machine learning taught us about the Unified Deposit Formula ( HERE ). Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess.

Marketing 195

Marketing Branding US Examples 195

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. I think you’ve helped us and our clients really jump some great hurdles.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

NOVEMBER 2, 2020

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

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Branding Mobile Atlanta Comparison 183

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. We studied the movie’s playbook and uncovered some lessons banks can use. This article highlights these lessons and applies them to marketing deposits. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St.

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St. Louis Missouri Minnesota social media 530

PYMNTS

APRIL 28, 2020

market with three billboards in Times Square. DHVANI is using the billboards to kick off a fundraising campaign to provide all 327 million American residents with a free medical face mask to hopefully slow the spread of the COVID-19 pandemic. Not many direct-to-consumer (DTC) startups can say they broke into the U.S.

Branding 207

Branding New York City Portland New York 207

PYMNTS

JULY 24, 2020

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Conference Marketing social media Data 195

Perficient

FEBRUARY 13, 2021

These predictions are in light of the five themes I see for 2021: Telehealth as a competitive advantage, New insurance markets, More self-service digital triage tools, Mega-mergers of vertically integrated health delivery models, and. Multi-dimensional, socially-driven contract tracing. Virtual Health Isn’t All Plug-and-Play.

Tools 520

Tools Marketing System Strategy 520

PYMNTS

MAY 12, 2020

Not the humanoids that are the stuff of science fiction that ostensibly, one day, will do our bidding (and, depending on who you read, perhaps conspire against us). told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”.

Retail 247

Retail Branding Software Technology 247

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. 1 Gownder, J., 2018, November 01).

User Experience 427

User Experience Innovation Branding Customer Experience 427

PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162

Branding Retail Philadelphia Marketing 162

Perficient

JULY 15, 2020

Functional – their journey entails shoring up data to the C Suite who can make better decisions towards product adoption, improved sales, forecasting, outreach, better marketing campaign. End goal is to find harmony across both the personas to drive revenue, innovation and product development improving brand recognition.

Data 497

Data Customer Experience Analytics Industry 497

PYMNTS

OCTOBER 8, 2020

“We started by aggregating suppliers — this was relatively easy because there was an intrinsic value for suppliers to display their brands online, specially, for those that didn’t have an online presence before joining us,” Pham told PYMNTS. Subsequent markets will include Poland and Slovakia.

Online 195

Online Retail Marketing System 195

Perficient

JULY 31, 2020

One of the things that the COVID-19 pandemic has taught us is the value of data. Just google “COVID statistics” and it returns 4,770,000,000 websites with its own dashboard automatically reflecting the state you are in and United States population (assuming you are in US). Every state website in the US.

Data 354

Data Analytics Strategy social media 354

Perficient

DECEMBER 4, 2020

In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Modern consumers hyper-adopt and hyper-abandon brands because many of the products they shop for are available at another retailer. Offering a loyalty program to your customers is necessary.

Customer Experience 309

Customer Experience social media Branding Retail 309

PYMNTS

AUGUST 5, 2020

For us, the revolution starts with the market,” said Co-founder and CEO Joshua Silberstein. The market is fundamentally changing, and as the market changes, so do the sources of competitive advantage. We do a complete marketing overhaul,” Silberstein explained. “We

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America Marketing Operations Retail 336

Perficient

SEPTEMBER 20, 2020

First of all, we’re big believers in the power of sports marketing – we have great partnerships with MLB’s St. The benefits of those relationships do drive some national exposure for us but the branding benefits accrue primarily in the specific markets. Bill, thanks for the time. Louis Cardinals , the NHL’s St.

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St. Louis Dallas US Course 340

PYMNTS

FEBRUARY 17, 2020

Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. Taylor said marketing activities reflect his current scale as a small D2C brand. So Tracksmith was born and now thrives as a D2C brand. Yes, we will draw a crowd at the store.

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Boston Marketing Training Branding 175

PYMNTS

DECEMBER 22, 2020

The automotive market continues to fire on all cylinders despite the pandemic as online and offline sales have either remained flat or trending up for Q3. It also announced that it will increase its ad spend during the fourth quarter with its branding campaign that will be driven by heavier broadcasting.

Marketing 165

Marketing Online Trends Branding 165

Perficient

JANUARY 26, 2021

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. For this reason, using backlinking tools is important. This included pulling all the links for 28 domains split into three markets: Technology, Health, and Finance.

Study 529

Study Tools Data Analysis 529

Perficient

FEBRUARY 15, 2021

Clients tell us they’re eager to understand what the new expectations landscape means to their businesses. What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. Much has been written about COVID-19’s impact on customer expectations.

Meeting 428

Meeting Study Branding Innovation 428

Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.

social media 332

social media Google Branding Training 332

Perficient

FEBRUARY 10, 2021

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. Alibaba, possibly the biggest B2B marketplace in the world, has recently opened its marketplace to US-based manufacturers.

Strategy 508

Strategy Management Marketing Strategies Online 508

PYMNTS

DECEMBER 15, 2020

We’re proud to bring to the market an eCash product that will allow underbanked and unbanked Americans to participate in the digital economy and prevent financial discrimination against the cash consumer.”. Paysafecash launched in 2018 and is now live in nearly 30 markets around the world, according to the release.

US 181

US Payments Trends Online 181

PYMNTS

OCTOBER 5, 2020

Wool footwear brand Allbirds is wagering on physical retail stores despite the coronavirus. The firm recently closed a $100 million investment round that will partly back physical growth in international markets and bolster the size of its labor force, the Financial Times reported. billion, a bit higher than two years prior.

Retail 256

Retail Branding California National 256

Perficient

MAY 9, 2022

The relationship and understanding of your customer should be used to drive strategies across the entire organization. . We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the actual customer.

Strategy 294

Strategy Study Survey US 294

PYMNTS

NOVEMBER 19, 2020

“The diverse seller landscape on Amazon provides a unique opportunity to acquire some category-winning, highly profitable products, empower them through technology, and build them into the next-generation consumer brands,” Filip Dames , a founding partner of Cherry Ventures, told Tech.eu.

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PYMNTS

NOVEMBER 17, 2020

And Amazon will sell those medications at a vastly discounted rate for consumers who pay without using insurance. Brand-name medications will be priced at 40 percent off, and generics will be discounted 80 percent. The news also sent immediate ripples through the entire pharmacy ecosystem, particularly in the stock market.

Marketing 181

Marketing Online Retail Branding 181

Perficient

FEBRUARY 18, 2021

Perficient’s optimized global delivery model has helped the world’s largest enterprises and biggest brands gain a competitive advantage by increasing the speed to market with new technologies while reducing costs and maintaining the highest standards for quality.

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