Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

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PYMNTS

SEPTEMBER 12, 2019

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. Gaming is figuring out the upsell,” Burkhart told Webster, “and utterly changing the entire market.”.

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PYMNTS

DECEMBER 14, 2020

Collab began testing in May on an invite-only basis and will allow users to see a feed of three 15-second independent videos playing in sync in a feed, according to the report. Users can make a Collab by swiping on a row to bring a new video clip to match their composition. In a blog post Monday (Dec. In a blog post Monday (Dec.

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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The Financial Brand

NOVEMBER 30, 2023

This article 6 Steps to Crafting Compelling 60-Second Marketing Videos appeared first on The Financial Brand. Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.

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PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

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PYMNTS

MARCH 21, 2019

Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according to a report from Bloomberg. The company’s digital ad market share is expected to go up 2 percent this year, from 6.8 They are expected to spend almost $16 billion on video ads , which is up 22.6

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William Mills

SEPTEMBER 10, 2024

With their rise in popularity, podcasts are no longer just a source of entertainment or education–they are now a key component to brand narratives and media strategies.

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Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. Click the subscribe button below to be notified via email each time a new video is published. award-winning?Here’s Subscribe to Here’s Why.

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PYMNTS

JANUARY 27, 2020

It seems that old-fashioned video games are that hot new item, assuming they are in pristine condition and come in factory packaging, according to a new report in The New York Times. But there is always some kind of market for collectibles, and not just video games from a generation ago. Take the general toy market.

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PYMNTS

APRIL 27, 2020

Amazon is battling fraud amid the COVID-19 pandemic by using video conference calls to verify the identity of new merchants, according to a Reuters report on Sunday (April 26). The eCommerce giant is trialing video as an alternative to in-person meetings that were canceled due to the coronavirus crisis. as well as in China, the U.K.

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PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

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PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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PYMNTS

JANUARY 21, 2020

The company launched a service last September that enables brands to offer live shopping on their own websites. Live shopping involves paid brand representatives talking on camera during a live broadcast, allowing viewers to interact with them and purchase the product being featured. On Monday (Jan.

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Bank Innovation

DECEMBER 13, 2019

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

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Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. But does this get carried over online? award-winning?Here’s

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PYMNTS

FEBRUARY 7, 2019

QVC, the television home shopping network, is releasing a video shopping app for the iPhone, to create what the company calls “immersive, engaging, video-based shopping experiences” in a mobile platform. The app is called Q Anytime, and it will have constantly changing shopping content on video in segments of five to eight minutes.

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PYMNTS

JUNE 1, 2018

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. The news comes as Pinterest is expanding its Shopping Ads tool to reach hundreds of marketers and advertisers.

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PYMNTS

APRIL 22, 2020

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. Because, post-coronavirus, automotive marketing within the auto industry will most likely change in the following three ways: First, there will be an acceleration of the shift to digital shopping and purchasing.

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PYMNTS

JUNE 7, 2019

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition. “Now, billion euros ($5.3

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PYMNTS

JANUARY 10, 2019

Online giant Amazon is reportedly developing a video game streaming service that wouldn’t involve a peripheral and would solely exist on the internet, according to reports. The video game industry has been steadily changing from a physical disc business into a download-type service, with the proliferation of faster online download speeds.

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PYMNTS

NOVEMBER 6, 2017

Some of us barely sleep that many hours, but for the average consumer, that’s how much time is spent in front of video content daily. The only thing that keeps eyes on a web page longer, said Caidar, is video, which holds a consumer’s attention for 30, 60 and even 90 seconds at a time. Five hours a day.

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The Financial Brand

DECEMBER 9, 2021

Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity. The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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PYMNTS

JANUARY 28, 2019

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

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The Emmerich Group

MARCH 2, 2023

If you’re the kind of Continue Reading The post The Effective High-ROI Alternative to Branding [VIDEO] appeared first on Emmerich Financial. Customers will sit up and pay attention…and you won’t lock yourself into a rate match.

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The Emmerich Group

APRIL 11, 2024

In this video, you’re going to discover: The three elements of a unique selling proposition or USP, that actually make it work. Unlike so many branding efforts, that costs hundreds of thousands of dollars, but never really deliver the new profitable customers you want, USPs act like magnets for the best customers in your market.

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PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Instead of sitting alone in the dark, users can “hang out over video chat, explore products and shoppable content, see what others are browsing and shop together,” the company added.

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Perficient

MARCH 10, 2021

This video is the fourth in a series of videos designed to help you execute a successful site migration project. If you missed the other videos, watch them now: Step 1: Plan , Step 2: Build , Step 3: Launch. Now it’s time to run it with a successful digital marketing program across all channels. You can relax now, right?

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PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar.

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Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

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Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. For example, let’s say you sell pickup trucks.

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PYMNTS

JANUARY 30, 2020

The gap in the market, she believed, was between finding a product – via skincare articles, blog posts or influencers – and knowing whether or not they should spend the money to try it out. Members have access to one-on-one video conferences with an esthetician to help them develop a personalized skincare routine and plan of attack.

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The Financial Brand

DECEMBER 9, 2021

Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity. The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

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South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

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