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Conversational Marketing: Old School Meets New School

Perficient

It’s an Old School concept that meets New School technology. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. A personalized solution takes user data into account when drafting responses to questions your users may have about your brand.

Meeting 443
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5 Ways to Improve Your Microsoft Teams Meetings

Perficient

Here are five ways you can leverage existing Teams technology to improve your Teams Meetings experience: 1. Meeting Agenda. The best meetings are the ones where you know why you’re meeting, so you can quickly get focused and knock out whatever it is that you’re supposed to be talking about. Microsoft Whiteboard.

Meeting 354
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Perficient

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. Figure 1: Spectrum of customer expectations.

Meeting 428
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Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

PYMNTS

Olivier Schott , co-founder of Scalefast , told PYMNTS that many firms pivoting to eCommerce channels may not have the resources on hand to meet those challenges. COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said.

Branding 322
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Perficient

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. Prioritizing Attributes, the Kano Way.

Meeting 348
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Self-service retail and the changing landscape on payments

Payments Dive

Self-service technology allows retailers to meet customer expectations established by the pioneering tech efforts of brand's, like Starbucks. These installations take diverse forms, a CES panel demonstrated.

Retail 485