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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. The expectations-meeting business is notoriously tricky. This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant.

Meeting 309
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Target Trains Its Bullseye On Millennials With ‘Smartly’ Brand

PYMNTS

Target is rolling out a new discount brand, dubbed Smartly, intended to appeal to millennials. In a statement, Tritton said that the retailer has introduced over 20 “owned and exclusive brands.” Convenience and price are important to millennials, but product is also important to this demographic.

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Mobile Game Shows Offer Brands Prized Millennial Viewers

PYMNTS

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. Gravy’s CEO Brian Wiegand thinks of it as “QVC meets Price is Right.” Attracting Millennials.

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How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

For brands and their manufacturers, Amazon can be a powerful influence. Brands and their manufacturers today continue to rely on legacy technologies and manual processes to sell products online, said King. Changing business models have added extra pressure on the way brands sell across channels across business models.

Branding 269
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Travel Meets Connected Commerce

PYMNTS

As usage grows, brands are responding with expanded mobile features and more end-to-end experiences. At this point in time, two influential groups – western millennials and Chinese tourists – are having far-reaching impacts on how brands and destinations cater to top travelers. Millennials will spend an estimated $1.4

Meeting 141
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Franklin Templeton Teams Up With Razer To Woo Millennial Investors

PYMNTS

trillion global investment giant founded in the 1940s and named after Benjamin Franklin is teaming up with upstart Razer Fintech to create a digital wealth management platform targeted at millennials and young investors. 14) to work together to develop the new platform.

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The Millennial-Driven Evolution Of Jet.com

PYMNTS

To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. Jet.com is broadening its selection and rolling out same-day delivery in the Big Apple for kinds of items that millennials purportedly crave, like craft beer and local foods.