Just _ Me: Venmo Launches New Branding Campaign
PYMNTS
OCTOBER 16, 2017
According to Venmo’s Head of Marketing, Kasia Leyden, the idea is to put users’ stories front and center, making the money transfer company the only brand that can fill the blank in whatever occasion they’re sharing. Bikinis can’t hold wallets,” reads a billboard in Miami. “ _ for drinks instead.”. The Southern hospitality is free.
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