PYMNTS

DECEMBER 6, 2018

When Kohl’s decided to bring Amazon into its store locations about a year ago, many commentators wondered if the brand had made a big mistake. Gass’ hope is to help push the Kohl’s base lower, as she is looking to draw millennial customers to the brand as their new go-to location for merchandise of all kinds.

Millennials 109

Millennials Branding Retail Milwaukee 109

PYMNTS

FEBRUARY 24, 2020

Millennials are also more likely to go the do-it-yourself (DIY) route than consumers from other age groups. Almost three quarters — or 73 percent — of millennials are doing DIY home improvement. Products in the box come from brands such as Milwaukee, Ryobi and Gorilla Glue as well as Varathane, Watco, Everbilt and 3M.

Tools 146

Tools Milwaukee Millennials social media 146

PYMNTS

DECEMBER 12, 2019

Both of those demographics surprisingly beat out millennials, at 53 percent, and Gen Z, at 46 percent. Meanwhile, as traditional mall merchants go under, online brands are expanding into brick-and-mortar, the New York Post reported. It now has 85 stores and will soon add another when its Milwaukee location opens.

Retail 131

Retail Milwaukee New York City New York 131