Target Trains Its Bullseye On Millennials With ‘Smartly’ Brand
PYMNTS
OCTOBER 10, 2018
Target is rolling out a new discount brand, dubbed Smartly, intended to appeal to millennials. To market these items, Target is taking an omnichannel approach by offering them in-store and online for those who can’t make a Target run. Smartly, which will encompass 70 products in all, will generally be priced at under $2.
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