PYMNTS

JUNE 14, 2018

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. Attracting Millennials. Approximately 75 percent of Gravy’s users are millennials. Second Chances.

Millennials 118

Millennials Branding Mobile Apple 118

PYMNTS

OCTOBER 5, 2020

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. The promotion started Sept. Another marketing move can be seen from Clorox.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

AUGUST 26, 2019

Retailers looking to engage tech-savvy millennials and Gen Z consumers are quickly doubling down on their efforts to offer more visual content and enhance the discoverability of their products and services. A survey conducted last year found that 62 percent of millennials prefer visual search over other search methods.

Millennials 185

Millennials Retail Tools social media 185

PYMNTS

SEPTEMBER 18, 2018

Walmart is energizing its Jet.com engines to power the online eCommerce site that it acquired two years ago. To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. Private Labels and Brand Resellers.

Millennials 140

Millennials New York City New York Branding 140

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. Many consumers are shying away from physical stores, however, leaving these high-end merchants scrambling to develop strong online presences. Around The Buy Now, Pay Later World.

Payments 279

Payments Millennials Retail Trends 279

PYMNTS

DECEMBER 10, 2019

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

Millennials 136

Millennials Retail Groups Online 136

PYMNTS

DECEMBER 15, 2020

Debatably the most impactful payments innovation of recent years — and that’s saying something — BNPL is having a massive impact on retail, as evidenced by the proliferation of brands and the steady flow of venture capital to players that are defining the space. Bridge Millennials Crossing Over To BNPL. percent of bridge millennials.”

Millennials 256

Millennials Report United States Study 256

PYMNTS

APRIL 5, 2019

Millennials have been unloading Tesla shares a week before the company revealed disappointing Q1 delivery numbers. Within the past week, a net 5,600 accounts on trading app Robinhood , which is popular with millennials, left their Tesla position, with the number of accounts holding the automaker’s shares falling by more than 4 percent.

Millennials 126

Millennials Branding Report Company 126

PYMNTS

OCTOBER 5, 2018

Sales have slipped consistently and only showed slight signs of improvement last quarter, mostly driven by J.Crew’s sub-brand Madwell. Meanwhile, the brand carries a heavy debt load and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. You can’t be one price.

Millennials 128

Millennials Retail Branding Mobile 128

Perficient

FEBRUARY 9, 2021

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. Millennials — digital natives with arguably the greatest generational spending power — “have the lowest opinion of most industries’ digital services,” according to the same report.

Meeting 309

Meeting Customer Experience Millennials Branding 309

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

OCTOBER 7, 2018

Target is getting into the toiletry market, gearing up to roll out a brand of consumer products dubbed Smartly. The products will hit store shelves at Target and online in the middle of this month. These shoppers aren’t as loyal to specific brands as older consumers, Target research has shown, according to the report.

Branding 139

Branding Millennials Online Report 139

PYMNTS

AUGUST 25, 2019

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

Millennials 133

Millennials Data social media Branding 133

PYMNTS

OCTOBER 5, 2018

Sales have slipped consistently, and only showed slight signs of improvement last quarter, mostly driven by J.Crew’s sub-brand, Madewell. Meanwhile, the brand carries a heavy debt load, and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. You can’t be one price.

Millennials 122

Millennials Retail Mobile Branding 122

PYMNTS

FEBRUARY 11, 2019

The youngest of the bridge millennials – those 30- to 40-year-olds who today represent the first generation of connected consumers with spending power – will be having their mid-life crises at the age of 50. Amazon, of course, owns Whole Foods and operates its own branded book stores and convenience stores. The year is 2039.

Online 197

Online Retail Mobile Branding 197

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. The physical locations have mixed status depending on the state, between essential and non-essential companies, but many have stayed alive with “order online pick up in store” services or curbside pickup.

Branding 166

Branding Online Strategy Marketing Strategies 166

PYMNTS

NOVEMBER 26, 2019

Paris-based startup Leavy.co , which offers a travel app to help millennials finance their travel plans, has raised $14 million. Founded in 2017 by CEO Aziza Chaouachi, the app has been described as a “travel community and marketplace” that wants to help millennials travel for less. There are plans to launch in the U.S.

Millennials 142

Millennials Community Branding Security 142

PYMNTS

DECEMBER 15, 2017

is a rally cry that would perk the ears of many millennials, but how about “ Mastercard , assemble?”. Assemble for millennials is a toolkit that issuers, corporations and IBCUs can use to enable digital financial solutions, in this case targeting millennials, using a single-access digital prepaid product. What Millennials Want.

Millennials 134

Millennials Management Cards Security 134

PYMNTS

DECEMBER 6, 2019

Consumers — especially millennials and Generation Z — are looking for new commerce experiences during the 2019 holiday season. The Tracker also explores how the payment preferences of younger generations — such as bridge millennials, millennials and Gen Z — may be well-suited for utilizing BNPL.

Millennials 219

Millennials Payments Retail Apple 219

PYMNTS

NOVEMBER 5, 2020

Consumers are more willing to shop in stores than they were in June, in fact, on one condition: Retailers must allow them to pay using the digital to order online for curbside pickup.”. Ten percent more Gen X consumers would shop in stores now than in June, and 5 percent more millennials would do the same than in June.”.

Retail 252

Retail Millennials Online Report 252

Bank Innovation

MAY 18, 2016

Acorns is bettingthat millennials will prefer “cash forward” to the old-school “cash back” rewards on their purchases. Earlier this week, the micro-investing app launched Found Money, a program that allows brands to “invest in their customers’ future” and automatically invest the cash-back rewards into customers’ Acorns accounts.

Millennials 236

Millennials Branding Online Innovation 236

PYMNTS

MAY 29, 2017

Millennials heavily favor legalization at 77 percent — no big shock there — but their baby boomer parents favor it even more heavily, at 81 percent. We came up with the idea of an online marketplace for cannabis because we were really looking at how people shop for everything.

Online 156

Online Software Branding United States 156

PYMNTS

DECEMBER 10, 2020

It’s also a play to capture TikTok’s Gen Z and millennial audience. This multifunctional platform includes curation tools, allowing social sellers to build inspirational, personal web pages connected to the brand’s website, and a marketing platform where sellers can create optimized, brand-safe social posts that lead to transactions.

social media 257

social media Video Branding Online 257

PYMNTS

DECEMBER 24, 2019

However, after almost 50 years, it began to fade in the 1980s, disrupted by the emergence of store-branded credit cards. Sneakers, of course, are always popular,” and that popularity looks likely to hold well after the 2019 holiday shopping season — thanks to the preferences of younger shoppers, including millennials and Generation Z.

Millennials 139

Millennials Branding Trends Retail 139

PYMNTS

SEPTEMBER 12, 2019

Online bank Aspiration, which has a socially conscious mission, recently announced it would give customers 3 to 5 percent back on purchases from socially conscious brands, according to a report by Bloomberg. It also allows customers to track purchases made with sustainable brands.

Online 135

Online Branding Millennials California 135

PYMNTS

FEBRUARY 10, 2020

This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands. In fact, the data has shown that the [BNPL] brands that have some maturity to them [have] actually brought in younger customers.”.

Branding 134

Branding Retail Millennials Payments 134

PYMNTS

MAY 14, 2020

Every online wine company that reports sales has noted big spikes during the pandemic. The latest to report, Wine.com – which bills itself as the nation’s leading online wine retailer – earned $165 million in revenue and saw 25 percent growth for fiscal 2020, ending March 31. out of 10 on “likelihood to recommend.”. “The

Online 164

Online Retail Millennials Analytics 164

PYMNTS

MAY 1, 2020

Many of the characteristics of its business that distinguishes it from its peers in the online fashions and luxury resale business have also turned out to be sources of strategic advantage for them, including having a platform and a business model that is helping them expand and scale their seller network. “We

Millennials 162

Millennials Branding Retail Marketing 162

PYMNTS

JANUARY 10, 2020

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

Millennials 131

Millennials social media Mobile Payments 131

PYMNTS

OCTOBER 7, 2020

The reCommerce luxury marketplace The RealReal announced a unique partnership this week, linking up with Gucci through the end of the year to launch an online shop featuring used Gucci items and promote a sustainable, circular economy for luxury fashion. It is the most in-demand men’s brand on The RealReal for the third year in a row.

Branding 203

Branding Millennials California Data 203

PYMNTS

DECEMBER 26, 2018

The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform. According to Cellulant, Huddah Cosmetics was an interesting brand to launch for the platform. In addition, the company said that her brand is well-known and capable of generating buzz.

social media 180

social media Payments Millennials Regional 180

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

NOVEMBER 11, 2020

Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands,” John Strain , chief digital and technology officer at Gap, said in a statement on Wednesday (Nov. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By We are proud to partner with Gap Inc.

Retail 222

Retail Charlotte Branding Millennials 222

PYMNTS

AUGUST 8, 2019

The company will partner with top fashion and beauty brands and retailers for the event, which offers its two million U.S. Customers can shop a record amount of amazing deals from the most loved fashion and beauty brands. Afterpay is a marketing channel to the world’s most valuable customers, the millennial and Gen-Z cohort.”.

Branding 117

Branding US Retail Millennials 117

PYMNTS

OCTOBER 6, 2020

“Our new in-store solution is yet another way to support merchants by offering a powerful budgeting tool that allows shoppers to spend their own money over time — whether they prefer to buy in a physical store or online.”. Millennial and Gen Z shoppers are focusing on sustainable and ethical fashion and retail more than before.

Millennials 200

Millennials Retail United States National 200

PYMNTS

DECEMBER 5, 2019

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131

Branding Los Angeles San Francisco Capital 131

PYMNTS

MARCH 13, 2020

Brick-and-mortar is instead rapidly changing to accommodate the needs of consumers who have come to expect the same speed and convenience from purchasing through online and mobile environments. In-store experiences must be carefully calibrated to satisfy consumers who are more than familiar with online and mobile browsing.

Strategy 179

Strategy Millennials Retail Mobile 179