The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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social media Community Bank Community Branding 19

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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social media Payments Millennials Regional 180

PYMNTS

NOVEMBER 19, 2019

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Have & Be also owns Do The Right Thing, a men’s grooming brand. by buying hot brands and focusing on younger shoppers across the industry. He noted that the brand is attractive for its online presence and skincare business.

Branding 101

Branding social media Millennials Report 101

PYMNTS

JANUARY 10, 2020

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

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Millennials social media Mobile Payments 131

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Even after a year or two, it was still difficult, because a lot of brands and businesses didn’t understand digital marketing.

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

JUNE 29, 2018

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

Millennials 101

Millennials social media Marketing Branding 101

NCR

JUNE 8, 2016

Perhaps the most important and impactful way credit unions can attract and retain millennial members is through social engagement. billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. Social media wasn’t developed to be a silent one-way street.

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social media Millennials Strategy Industry 40

The Financial Brand

MAY 7, 2019

Social media marketing is a must to reach Millennials. The post Shifts in Millennial Social Media Habits Financial Marketers Can Tap appeared first on The Financial Brand. Facebook is still Numero Uno, but Instagram and YouTube are important for this segment.

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social media Millennials Marketing Branding 28

PYMNTS

DECEMBER 10, 2020

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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social media Video Branding Online 257

PYMNTS

MAY 6, 2017

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms.

Millennials 101

Millennials Branding social media Operations 101

PYMNTS

SEPTEMBER 29, 2017

Forever 21 has teamed up with Taco Bell, and the two millennial favorites are releasing a limited edition fashion collection together — marking Taco Bell’s first foray into fashion collaboration, despite the fact that competitors McDonald’s, KFC and Pizza Hut are already there. Want to wear your love of tacos on your sleeve?

Millennials 103

Millennials Los Angeles social media Video 103

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. Capturing Gen Z.

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social media Report Study Trends 155

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers. luxury consumer.

Branding 100

Branding social media Millennials Study 100

PYMNTS

JULY 13, 2016

Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. About three-quarters of Gen Zers also like to shop in stores that provide an “engaging in-store experience,” so think brands like Forever 21 or Urban Outfitters.

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Study Millennials Retail social media 100

The Financial Brand

NOVEMBER 13, 2019

Helping consumer lenders embrace social media the way real estate agents do will help banks and credit unions gain Millennials' business. The post Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending appeared first on The Financial Brand.

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social media Lending Marketing Millennials 29

PYMNTS

JUNE 26, 2017

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

Millennials 125

Millennials Mobile User Experience Survey 125

PYMNTS

DECEMBER 5, 2019

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131

Branding Los Angeles San Francisco Capital 131

PYMNTS

DECEMBER 12, 2019

To open 14 locations through next year, brand incubator and shopping website Verishop made a deal with U.S. Aside from being an online marketplace where consumers can buy from trendy apparel brands such as LoveShackFancy and Vince, the company has chosen to roll out some of its own brands. mall owner Unibail-Rodamco-Westfield.

Los Angeles 131

Los Angeles San Francisco social media Millennials 131

PYMNTS

APRIL 25, 2016

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. million times and led to a 60 percent increase in the brand’s followers on Snapchat. The final video was seen 6.7

Millennials 100

Millennials South Carolina social media Oregon 100

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

The Financial Brand

NOVEMBER 15, 2018

Reach new audiences, connect with Millennials and improve your brand's reputation by tapping your employees’ social networks. The post Employee Advocacy in Banking: Aligning Culture & Content in Social Media Channels appeared first on The Financial Brand.

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social media Millennials Branding 28

PYMNTS

APRIL 19, 2017

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You Brands immediately wanted to do two things,” Fields said.

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Branding Retail Data Survey 108

PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. Before you can market effectively to a younger audience in particular, you need to establish a solid brand and product offering that will appeal to them,” said Dormify’s CMO Nicole Gardner. . ” .

Millennials 100

Millennials Marketing social media Strategy 100

PYMNTS

DECEMBER 24, 2019

Recent social media sales i nnovations and a robust economy further the dominance of online shopping. Millennials’ buying habits have increased both Black Friday and online sales, and they continue to shape branding and in-person consumer engagement trends.

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Retail social media United States Millennials 186

PYMNTS

JUNE 8, 2018

Driven by younger customers, such as millennials and teens, casual luxury is bolstering sales of luxury apparel, handbags and footwear. The really-growing brands now beating the market are the ones already hooking these teenagers,” Bain Partner Claudia D’Arpizio told CNBC.

Millennials 100

Millennials social media Branding Groups 100

NCR

JANUARY 12, 2017

For banks and financial institutions, a social strategy that utilizes the entire social ecosystem to deliver relevant, personalized information can help brands communicate with a broader range of current and prospective customers. So how can you use social in the most effective and efficient ways possible?

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social media Video Branding Examples 40

PYMNTS

JUNE 18, 2020

The financial technology company is regarded for helping to make trading in vogue with millennials, Reuters reported. “We The firm has created its brand on the premise and draw of complimentary trading. In the latest of a string of outages as of the beginning of March, Robinhood Markets Inc. The app was up in under an hour.

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social media Millennials Marketing Online 174

PYMNTS

MARCH 19, 2018

The company maintains a collection of a few thousand timepieces from more than 30 brands, and members can experiment with different styles without having to make a long-term commitment to a particular watch. The Market and Millennials. Eleven James may also appeal to millennials, who don’t have that ownership mentality.

Millennials 146

Millennials social media Retail Maine 146

PYMNTS

JULY 7, 2017

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. Just as millennials overtook Gen X, there’s another big buying group retailers need to plan for, and it’s even larger: Generation Z,” Shay said. Get ready, retailers.

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social media Millennials Retail Study 120

PYMNTS

MARCH 17, 2020

Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Visual search technologies could help eCommerce brands gain the edge they need to engage customers and — more importantly — make purchases. The Rise of Visual Search.

Retail 143

Retail Tools Millennials social media 143

The Financial Brand

AUGUST 21, 2019

A gallery of financial marketers' efforts on a social media platform that one in two have climbed aboard to reach Millennials and Gen Z. The post Instagram Campaigns Seek Emotional Connections for Banking Brands appeared first on The Financial Brand.

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Branding social media Millennials Marketing 31

NCR

JUNE 29, 2016

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Source: The Millennial Disruption Index.

Millennials 45

Millennials social media User Experience Mobile 45

PYMNTS

MAY 16, 2017

What’s helping both of these companies to reach the largest generation in today’s workforce ( millennials surpassed baby boomers with 75.4 The company has taken to social media via its Instagram account to push all of its initiatives forward.

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social media Millennials Community Meeting 100

NCR

JUNE 29, 2016

More worrisome are the kids who can’t remember a time before social media. And it has to do with the dreaded ‘m’ word: Millennials. When it comes to millennials, however, it’s very different. According to Gallup’s most recent report , barely 25% of all millennials feel an emotional attachment to a brand.

Millennials 45

Millennials social media Video Tools 45

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

OCTOBER 25, 2016

Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found. And, said half of those surveyed, smart devices are the conduits for reading those emails.

Retail 100

Retail Study social media Millennials 100

PYMNTS

FEBRUARY 25, 2020

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.

Mobile 153

Mobile Cards social media Survey 153