PYMNTS

MAY 25, 2018

As Gen Z is projected to soon become the largest consumer segment, Target is rolling out three new house brands geared toward the retailer’s teen and young adult customers. Two brands will focus on clothing, while another will focus on electronics, retail news source Chain Store Age reported.

Branding 100

Branding Millennials Retail US 100

PYMNTS

OCTOBER 4, 2017

Walmart may be America’s biggest retailer and jockeying for a position as one of its biggest grocers, too — but millennials aren’t buying it. A year of acquisitions highlighted a clear strategy to win over younger shoppers by bringing millennial favorites such as Bonobos, Modcloth and multiple online shoe retailers under the Walmart umbrella.

Millennials 100

Millennials Branding Retail Metro 100

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S. Rogue started an aggressive online marketing strategy to overcome the lack of in-store purchases.

Branding 166

Branding Online Strategy Marketing Strategies 166

PYMNTS

MARCH 13, 2020

Recent data shows that while millennial and Generation Z consumer groups certainly consider themselves to be digital shoppers — nearly 86 percent of millennials consider that to be the case, according to one recent report — large percentages of them still head to physical stores on a regular basis to shop. About the Playbook.

Strategy 179

Strategy Millennials Retail Mobile 179

PYMNTS

SEPTEMBER 29, 2020

We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. There are real opportunities for those brands that deeply understand their consumer.”. And there's a huge opportunity. Consider Consumers’ Needs.

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Millennials Retail Online Branding 251

PYMNTS

DECEMBER 15, 2017

is a rally cry that would perk the ears of many millennials, but how about “ Mastercard , assemble?”. Assemble for millennials is a toolkit that issuers, corporations and IBCUs can use to enable digital financial solutions, in this case targeting millennials, using a single-access digital prepaid product. What Millennials Want.

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Millennials Management Cards Security 134

PYMNTS

MARCH 28, 2016

A survey released by the company on Thursday (March 24) found that, at one-third of the businesses surveyed, millennials aged 20–35 are the sole decision-makers when it comes to sourcing and purchasing for their companies. The electronic aspect of procurement goes beyond the desktop, too.

Millennials 100

Millennials social media Survey Case Study 100

The Financial Brand

AUGUST 14, 2024

This article Millennials Are At a Financial Crossroads And Banks Must Understand Their Mindset appeared first on The Financial Brand. To engage with millennials, financial institutions must understand their unique needs, leverage technology and offer tailored advice and products.

Millennials 33

Millennials Branding Technology Banking Trends 33

PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

Branding Taxes Retail Millennials 100

PYMNTS

FEBRUARY 8, 2019

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The hoodies feature the brand’s unique hand stitching — which according to Madhappy means that no two hoodies are ever exactly alike.

Branding 124

Branding Los Angeles Community Millennials 124

PYMNTS

OCTOBER 10, 2017

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. According to a news report in The Wall Street Journal , there are 4.8 million 26-year-olds in the U.S., making it an attractive group to pursue. Scotts Miracle-Gro is one example.

Branding 102

Branding Online Millennials Groups 102

PYMNTS

DECEMBER 6, 2019

We have a deep dive into Colorado’s digital driver’s license effort and news on Alphabet’s new CEO, as well as data on millennial Black Friday spending. Millennials Were Black Friday’s Big Spenders in 2019. Millennials were the big Black Friday spenders , shelling out an average of $509.50 Top News . operations.

Millennials 101

Millennials Colorado Google Leadership 101

PYMNTS

SEPTEMBER 29, 2017

Forever 21 has teamed up with Taco Bell, and the two millennial favorites are releasing a limited edition fashion collection together — marking Taco Bell’s first foray into fashion collaboration, despite the fact that competitors McDonald’s, KFC and Pizza Hut are already there. Want to wear your love of tacos on your sleeve?

Millennials 103

Millennials Los Angeles social media Video 103

The Financial Brand

OCTOBER 11, 2024

This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand. Marketing to Gen Alpha through their millennial parents is just one example of how strategies will be changing. This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand.

Trends 36

Trends Marketing Millennials Strategy 36

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers. luxury consumer.

Branding 100

Branding social media Millennials Study 100

PYMNTS

AUGUST 6, 2018

Digitally native brands are trying on a new brick-and-mortar model for size: Instead of opening the doors to cavernous stores, they are opting to create smaller-format locations. In turn, brands such as Indochino can benefit by not having to stock many items. We drive traffic into our showrooms,” Green said. The Omnichannel Advantage.

Branding 119

Branding Examples Retail Comparison 119

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

The Financial Brand

SEPTEMBER 8, 2020

Wealthfront founder, Andy Rachleff, reveals strategies that will continue to evolve to enable them to serve the needs of Millennials with investable assets. The post Wealthfront: A Digital Solution In The Battle For Millennial Deposits appeared first on The Financial Brand.

Millennials 43

Millennials Strategy Branding Digital Banking 43

PYMNTS

JUNE 21, 2018

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. In general, he said, many brands find the Dallas-Fort Worth area to be among their top cities, and markets such as Plano are less costly to open in than those larger cities.

Millennials 109

Millennials Fort Worth Los Angeles San Francisco 109

PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. Before you can market effectively to a younger audience in particular, you need to establish a solid brand and product offering that will appeal to them,” said Dormify’s CMO Nicole Gardner. ” .

Millennials 100

Millennials Marketing social media Strategy 100

The Financial Brand

AUGUST 9, 2023

This article An Analysis of Apple’s Strategy in Banking: Memojis, Marketing & Next Moves appeared first on The Financial Brand. It’s just as much part of Apple’s strategy for reeling in Millennials & Gen Z as its Apple Pay marketing. You can tell a lot from a memoji.

Analysis 29

Analysis Strategy Marketing Millennials 29

PYMNTS

APRIL 26, 2019

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. Its own brands, too, reached a sales penetration of over 25 percent during the quarter.

Branding 123

Branding Retail New York New York City 123

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

NOVEMBER 8, 2017

Millennials are taking a mobile-first approach to banking, driving that transformation. However, older populations — and even millennials — still need the services provided by bank branches. The Omni Strategy. Demographics are changing in the U.S., though, and the ways people do business are changing along with them.

ATM 126

ATM Strategy Mobile Millennials 126

Perficient

AUGUST 31, 2020

What will they expect from an experience given how they grew up under the influence of Millennials (their parents)? Accountability : loyalty will be given to brands that provide accountability at every level. ’ in building a foundation that will support a brand surviving and thriving into the next century.

Customer Experience 506

Customer Experience Branding Community Millennials 506

The Financial Brand

NOVEMBER 22, 2021

The post Millennials Now Trust Fintechs as Much as Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Skyrocketing adoption of fintech is not only changing the way consumers bank, it’s changing how they live, think, and interact with money.

Millennials 43

Millennials Fintech Banking Trends Analysis 43

The Financial Brand

NOVEMBER 7, 2018

Millennials and Gen Z consumers will reward financial institutions that help them actively avoid the pitfalls of credit with greater loyalty. The post Millennials, Gen Z Love Banking Brands That Champion Financial Wellness appeared first on The Financial Brand.

Millennials 33

Millennials Branding Strategy 33

PYMNTS

DECEMBER 12, 2019

To open 14 locations through next year, brand incubator and shopping website Verishop made a deal with U.S. Aside from being an online marketplace where consumers can buy from trendy apparel brands such as LoveShackFancy and Vince, the company has chosen to roll out some of its own brands. mall owner Unibail-Rodamco-Westfield.

Los Angeles 131

Los Angeles San Francisco social media Millennials 131

The Financial Brand

MAY 19, 2021

The post How Gen Z and Millennials Differ Financially appeared first on The Financial Brand. The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.

Millennials 42

Millennials Branding Groups Marketing Strategies 42

Perficient

FEBRUARY 9, 2021

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. Millennials — digital natives with arguably the greatest generational spending power — “have the lowest opinion of most industries’ digital services,” according to the same report.

Meeting 309

Meeting Customer Experience Millennials Branding 309

The Financial Brand

JANUARY 25, 2021

Three strategies will help banks and credit unions meet younger generations' challenges during COVID slump. The post Helping Millennials & Gen Z Find Financial Security in Uncertain Times appeared first on The Financial Brand.

Millennials 35

Millennials Security Strategy Meeting 35

The Financial Brand

AUGUST 18, 2021

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.

Millennials 43

Millennials Banking Trends Analysis Trends 43

PYMNTS

JANUARY 14, 2020

As usage grows, brands are responding with expanded mobile features and more end-to-end experiences. At this point in time, two influential groups – western millennials and Chinese tourists – are having far-reaching impacts on how brands and destinations cater to top travelers. Millennials will spend an estimated $1.4

Meeting 141

Meeting Millennials Branding Mobile 141

PYMNTS

FEBRUARY 25, 2020

Experiential marketing is one of the most commonly discussed and executed strategies in the 2020 connected commerce world. 73 percent: Share of millennials who are doing DIY home improvement. 19 percent: Growth rate of “experience-driven” brands, per one recent report.

Retail 130

Retail Millennials Tools Innovation 130

The Financial Brand

MARCH 23, 2021

The post Is Everything Bankers Think They Know About Millennials & Gen Z Wrong? appeared first on The Financial Brand. Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run.

Millennials 42

Millennials Branding Marketing Strategies Strategy 42

CB Insights

SEPTEMBER 10, 2019

While the media often portrays millennials as preoccupied with the rising prices of festival tickets and avocado toast, their real financial concerns are a bit more practical. But millennials face significant headwinds in making those financial dreams a reality. get the REPORT on next generation investors. From big banks to big tech.

Millennials 77

Millennials Mobile Lending Cards 77

The Financial Brand

AUGUST 18, 2021

The post Millennials’ Fading Homeownership Hopes Cloud Mortgage Outlook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. New data confirms many of this group seek larger living space, yet Covid has added extra hurdles that mortgage lenders must understand.

Millennials 36

Millennials Banking Trends Analysis Trends 36