Remove Branding Remove Millennials Remove Survey
article thumbnail

Millennial and Gen Z consumers prefer brands over banks, survey says

The Paypers

A new survey by Vodeno and Aion Bank has revealed that Gen Z and millennial consumers prefer brands over banks for their banking needs.

article thumbnail

What Post-Millennials Like

PYMNTS

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. Some call them Generation Z, some call them post-millennials. The latter this isn’t an option for retailers and brands, however.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Millennials Are Facing Their Second ‘Once-in-a-Lifetime’ Financial Crash

PYMNTS

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

article thumbnail

AI-Powered Visual Shopping Experiences For Millennials, Gen Z

PYMNTS

Retailers looking to engage tech-savvy millennials and Gen Z consumers are quickly doubling down on their efforts to offer more visual content and enhance the discoverability of their products and services. A survey conducted last year found that 62 percent of millennials prefer visual search over other search methods.

article thumbnail

Millennials, Mobile Payments And Debit: A Recipe For Consumer Engagement

PYMNTS

Millennial consumers are ready to be brand ambassadors — especially when engaging in mobile commerce with private-label debit programs. The interview with Bailey comes amid increasing focus on how millennials might change gas and convenience store payments. Millennials are ready to be engaged.

article thumbnail

Survey: Half Of US Shoppers Prefer ‘Experience Gifts’ To Material Items

PYMNTS

Mintel surveyed 1,700 shoppers online last year and discovered a fifth of consumers agreed that “experience gifts” were better than tangible products. The Mintel survey indicated the lion’s share of respondents who identified themselves as millennials or Generation Z preferred experiences over gifts.

Survey 140
article thumbnail

Gen Z, Millennials Favor Physical Stores More Than The Rest of Us

PYMNTS

Good news for physical retailers: A new survey from Cowen Equity Research finds Gen Z and millennial consumers shop more at physical stores than the rest of the population. Cowen found that about 32 percent of Gen Z and millennials said they start their search at Amazon for new apparel.