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Mobile Game Shows Offer Brands Prized Millennial Viewers

PYMNTS

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. Attracting Millennials. Approximately 75 percent of Gravy’s users are millennials. Second Chances.

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Chinese Millennials May Save Luxury Brands

PYMNTS

Sales of luxury goods in China are skyrocketing — up around 20 percent from 2016 — in its sharpest growth since 2011, as Chinese millennials seek products like handbags and cosmetics, Reuters reported. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

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Can Millennials Revive Call Center Commerce?

PYMNTS

Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. That’s reportedly the case when it comes to luxury retail brand Gucci. Larger Changes.

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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Four Fresh Trends That Will Flip Bank Marketing in 2025

The Financial Brand

This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand. Marketing to Gen Alpha through their millennial parents is just one example of how strategies will be changing. This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand.

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Four Generational Marketing Imperatives for Engaging Millennials and Gen Z

Banking Exchange

Almost every brand across industries is courting millennials and Generation Z consumers Retail Banking Technology Lines of Business Financial Trends Feature Customers Feature3 People Digital Mobile Tech Management Online Financial Research Fintech.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.