Remove Branding Remove Millennials Remove User Experience
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
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Want To Reach Millennials? Embrace Digital Creativity

PYMNTS

Is there a secret sauce for merchants to capture the evolving millennial? One formula that offers engaging consumer experiences, and doesn’t insult the intelligence of millennials, is a combination of private-label debit and rewards or loyalty programs. Reaching Millennials. Many Screens. The Appeal Of Surprise.

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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

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The growing interest in digital banks

Insights on Business

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.

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TSYS On How Payments Power Rewards, And Rewards Power Loyalty

PYMNTS

When it comes to a loyalty program, it’s all about a good user experience. Targeted rewards and offers can help convert browsing (and tentatively filled online baskets) into sales, which “help the loyalty experience, help the brand experience with the card program and help the retailer, so it is a win for all three.”.

Payments 191
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Zola Gets Physical With Its Digital Wedding Registry

PYMNTS

When you think about millennial couples today, they are unlike any previous generation. Ma noted in an interview that the firm’s most important innovation is that its underlying technology platform easily integrates online assortments from new brands. Currently, Zola’s registry has about 60,000 products on offer from 600 brands.