PYMNTS

MARCH 9, 2016

It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the same places their parents did, but now that the cat’s out of the bag on these consumers’ on-the-go smartphone habits , brands everywhere are scrambling for a piece of the mobile pie.

Millennials 100

Millennials Branding Mobile New York 100

PYMNTS

SEPTEMBER 29, 2017

Forever 21 has teamed up with Taco Bell, and the two millennial favorites are releasing a limited edition fashion collection together — marking Taco Bell’s first foray into fashion collaboration, despite the fact that competitors McDonald’s, KFC and Pizza Hut are already there. Want to wear your love of tacos on your sleeve?

Millennials 103

Millennials Los Angeles social media Video 103

PYMNTS

MARCH 30, 2016

First, video killed the radio star. But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. Then, CDs, MP3s and the iPod caused the death of their predecessors.

Millennials 100

Millennials Mobile Study Retail 100

PYMNTS

DECEMBER 9, 2020

In comparison, nearly a third of millennials and bridge millennials (those born between 1979 and 1988) express the same level of interest in getting vaccinated.”. “Interest is particularly high among older generations, with 46.5 percent of baby boomers and seniors very or extremely likely to get vaccinated,” PYMNTS found. “In

Branding 148

Branding Data Study Millennials 148

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

PYMNTS

APRIL 14, 2016

How long should it take a brand to get its message across in a video advertisement? Titled “Multiscreen Video Best Practices,” the study examined the behaviors and preferences that various U.S. consumer age groups demonstrate in their interaction with mobile video advertising.

Video 100

Video Millennials Study Mobile 100

PYMNTS

MAY 7, 2018

If you’re thinking that customers might try to game the system and redeem more than one drink in a day, Hooch has it covered: The app has a three-pronged approach that includes showing a drink name, drink image and video on a cell phone screen that consumers can only access once a day in the app. A More Exclusive Service.

Millennials 102

Millennials New York City New York Survey 102

NCR

JUNE 29, 2016

It was only a few months ago that, while announcing a raft of new features and capabilities, Facebook founder Mark Zuckerberg made clear just how important video will be to the flagship platform. And it has to do with the dreaded ‘m’ word: Millennials. When it comes to millennials, however, it’s very different.

Millennials 45

Millennials social media Video Tools 45

PYMNTS

APRIL 25, 2016

The final video was seen 6.7 million times and led to a 60 percent increase in the brand’s followers on Snapchat. “We wanted to be really engaging and enable them to participate in our brand. How did Nordstrom do? It’s a great storytelling platform,” Galipeau told Fortune.

Millennials 100

Millennials South Carolina social media Oregon 100

PYMNTS

JANUARY 25, 2021

It’s doubtful that many PYMNTS readers play video games. It is the juxtaposition of social networking and entertainment and sports all combined,” said Glen Calvert , chief operating officer of Fnatic , a London-based eSports outfit that hires professional gamers, runs tournaments and sells branded gaming apparel and gear.

Video 197

Video Branding Comparison Industry 197

PYMNTS

MAY 24, 2019

What is happening in the streaming workouts may vary, but it is always the same look in the video: a toned instructor, a mirror wall, bright-white lights, high-gloss floor. Our customer wants something different,” explains Mullett of the company’s millennial audience. “Our Nothing really grabs you and makes you excited to work out.

Exercises 139

Exercises Video Millennials Branding 139

PYMNTS

NOVEMBER 17, 2020

Moreover, demographics seem to make something of a difference in subscription enthusiasm, particularly among the highly coveted “bridge millennial” demographic. That consumer group is already incredibly enamored with Amazon Prime, which has an incredible lead with both bridge millennials and the millennial category of shoppers as a whole.

Millennials 190

Millennials Comparison Retail Groups 190

PYMNTS

APRIL 13, 2017

In a press release , the companies said the combined business will operate under the GSTV brand and deliver 3.3 The companies pointed to third-party research that has shown that campaigns on the GSTV platform deliver ROI for global brands. billion annual impressions through more than 18,000 locations in all 50 states by year’s end. “We

Detroit 100

Detroit Video United States Millennials 100

PYMNTS

APRIL 3, 2019

Do millennials cook? One study indicates that the answer is not really — millennials cook two fewer meals per week than their baby boomer counterparts and choose pre-packaged/pre-prepared foods 18 percent of the time, compared to 5 percent for baby boomers. But the data is a bit more complicated that this.

Millennials 130

Millennials Study Austin Comparison 130

PYMNTS

OCTOBER 1, 2018

To better reach millennials, Harley-Davidson is looking to Amazon. We live in an on-demand, anywhere, anytime business environment where success depends on the ability to meet consumers on their turf and on their terms,” Harley-Davidson’s senior vice president of marketing and brand, Heather Malenshek, said in an announcement. “We

Branding 108

Branding Retail Millennials Online 108

PYMNTS

MAY 19, 2018

There have been a number of great commercial jingles in the history of commercials — tunes so catchy that they stick, almost forever, and remind us of brand names simply by nature of being so catchy. These days, though, we call them Bridge Millennials. ” The Changing Buying Habits Of Millennial Parents.

US 105

US Millennials Branding Retail 105

PYMNTS

NOVEMBER 2, 2020

consumer seems happy to test the waters — and none more so than the coveted bridge millennials. According to PYMNTS survey data, nearly three times as many bridge millennials are Amazon Prime members as Walmart+ members. But three in 10 bridge millennials already report having both, just a month in. Those are the 47 million U.S.

Millennials 246

Millennials Retail Online Report 246

PYMNTS

MARCH 4, 2020

To truly stand out from the crowd, brands must go beyond the transaction and create enhanced experiences and engagement opportunities across the entire customer journey,” the report states. “On Consumers are wary of excessive data collection and prefer that brands use information specific to the program.

Retail 131

Retail Branding Report Tools 131

Perficient

APRIL 14, 2022

population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Data sharing relies on trust between a brand and the consumer willing to share it. Leveraging Data Responsibly . As digital natives begin to make up the majority of the U.S.

Strategy 332

Strategy Tools Industry Customer Experience 332

PYMNTS

JANUARY 17, 2019

Earlier this week, Hong Kong-listed luxury cosmetics firm L’Occitane International SA announced its intended $900 million acquisition of British beauty and skincare brand Elemis. The deal is the latest in a spate of acquisitions of high-end skincare brands. billion), while Unilever snapped up Carver Korea Co. billion euros ($2.5

Branding 123

Branding Regional Retail New York 123

NCR

APRIL 11, 2016

Sure, the easy access to every kind of data and capability with a click or two perfectly encapsulates the priorities of modern life, but we could argue that this disappearing act contributes to the loss of brand loyalty now causing our industry so much distress. Can the two co-exist? Only 30% of those over 55 had the same preference.

Video 40

Video Tools Mobile Millennials 40

PYMNTS

NOVEMBER 11, 2016

But there was no clear branding on any of them unless you were in on the reference. They’re Snapchat’s new, $130 wearable tech product: smart sunglasses with an integrated camera that shoots 10-second first-person videos and wirelessly sends them to the Memories feature on your Snapchat account (assuming you have one).

Millennials 143

Millennials Video Retail Regional 143

PYMNTS

APRIL 25, 2019

While the majority of people over the age of 35 are likely less than inclined to think of video game play as a sport, the numbers say otherwise. These are particularly popular among Gen Zers, the up-and-coming generation that is starting to nudge millennials out of the headlines. Most estimates for 2018 are around $900 million.

Retail 166

Retail America Video Millennials 166

PYMNTS

AUGUST 13, 2019

Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. Video game manufacturers operated a different model of sorts: Create great games to get consumers to buy the hardware, then keep cranking out great games that would keep consumers on board and upgrading those devices.

Online 155

Online Video Fraud Examples 155

PYMNTS

JULY 9, 2020

with patients through real-time video and will leverage Truepill’s infrastructure and distribution to fulfill and deliver medications. Afridi said the news reflects Truepill’s vision to “unbundle” primary care — which can be critical in an age where roughly 40 percent of millennials do not have a primary care physician.

Video 187

Video Millennials Company Online 187

PYMNTS

SEPTEMBER 6, 2018

Big brands have a complicated relationship with Amazon : The eCommerce retailer serves both as a potential competitor and as a retail partner that could open up new sales channels. Among others, J.Crew has joined the likes of Nike and Party City to become the latest brand to offer its products through the eCommerce site.

Branding 101

Branding Online Millennials Retail 101

BankBazaar

FEBRUARY 17, 2020

Our Chief Marketing Officer, Aparna Mahesh was recently in conversation with the Hindu Business Line to talk about the recent shift in the narrative of marketing and how brands are coping with it. ?. Millennials and GenZ are demanding and quite unforgiving. Interestingly, they also hold brands to very high standards.

Marketing 78

Marketing Branding Millennials Video 78

PYMNTS

OCTOBER 12, 2020

When asked in March about what their biggest COVID-19 concerns were, millennials and bridge millennials (a slightly older demographic than Gen Z) cited economic concerns, while Gen Z’s fears were more social in nature. Video games and apparel followed at No. percent reported concerns about losing access to their activities.

Study 134

Study Survey Millennials Report 134

PYMNTS

NOVEMBER 23, 2018

Take the consumer segment known as Bridge Millennials — 29 million strong, they are between the ages of 30 and 40, and have grown up using connected devices and represent the first generation of connected consumers with spending power. Instagram users can also now shop in videos from the brands they follow. Window Shopping.

social media 163

social media Mobile Branding Retail 163

PYMNTS

MARCH 8, 2019

When the world first encountered the brand in 2011, Dollar Shave Club didn’t have much more than an innovative idea for selling razors and a viral video about the concept. On top of razors, toothpaste and cologne, the brand will now offer deodorant sticks and wipes. Same quality, but 90 percent less expensive. “We

Branding 115

Branding Millennials Video Innovation 115

PYMNTS

JUNE 10, 2016

Millennials want mobile apps, while older users still prefer the mobile web.”. Lewis also called out the importance of video and content built for mobile experiences. According to Facebook, users watch 100 million hours of video each day and that number is bound to grow. Make it short and snackable.

Retail 100

Retail Mobile Video Chicago 100

PYMNTS

OCTOBER 16, 2017

Over the years, businesses specifically focused on providing consumers with rewards and cost savings for their shopping efforts have emerged across multiple brands. For some consumers, keeping track of various loyalty programs across several brands can be a tall order. Centralizing rewards. The reason?

Millennials 101

Millennials Branding Cards Retail 101

PYMNTS

APRIL 30, 2018

QVC President and CEO Mike George said when the deal was announced,“By creating the leader in discovery-based shopping, we will enhance the customer experience, accelerate innovation, leverage our resources and talents to further strengthen our brands, and redeploy savings for innovation and growth.

Branding 129

Branding Millennials Retail social media 129

PYMNTS

JULY 15, 2016

Since online shopping habits have shifted to be more mobile-dominant, particularly when it comes to millennial customers, the study found that “early messaging” was vital to retailers and brands in order to be “top of mind” when the back-to-school shopping season kicks off later in the summer. “As

Millennials 100

Millennials Retail Online Study 100

PYMNTS

MAY 11, 2017

Services and digital goods — video streaming, newspapers, music — have broadly intergenerational appeal. Millennials lead the category — with 89 percent holding some kind of services subscription — but Gen-Xers, baby boomers and retirees all make strong showings north of 65 percent. So what gives?

Millennials 118

Millennials Data Examples Video 118

Insights on Business

APRIL 28, 2017

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.

Digital Banking 171

Digital Banking User Experience Branding social media 171

PYMNTS

SEPTEMBER 13, 2016

Product hysteria is not the sort of thing that normally attaches itself to credit cards — but as scores of message boards and YouTube unboxing videos will attest, consumers are having a rather atypical reaction to the Chase Sapphire Reserve Card.

Cards 100

Cards Millennials Comparison Video 100