Retail Pulse: Macy’s Collaborates With Brands For STORY; Kohl’s Accepts Amazon Returns
PYMNTS
JULY 12, 2019
Brick-and-mortar retailers are opening experiential concepts by working with other brands as they look to engage consumers with experiences instead of products. The installation will also be an experiential teaser campaign for a new online brand called Greendigs that is said to debut in the fall following its STORY run.
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