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The Untapped Power of Brand in Banking

Jeff For Banks

And so were the Uber cars in my recent trips to Los Angeles and Nashville. Something that immediately made me feel better about being in Nashville than LA. Leading to our perception that Nashville is friendlier than LA. So, if you are asking, “what does brand get you?”, Tim had great insights for banks on brand.

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Bank Brand Value: Calculated!

Jeff For Banks

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. A superior brand usually would command superior price points. i.e. brand.

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Just _ Me: Venmo Launches New Branding Campaign

PYMNTS

According to Venmo’s Head of Marketing, Kasia Leyden, the idea is to put users’ stories front and center, making the money transfer company the only brand that can fill the blank in whatever occasion they’re sharing. Just _ for everything else,” reads the side of a bus in Nashville. The Southern hospitality is free.

Branding 112
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Sears Looks To Shoes And Precious Metals To Jump-Start eCommerce

PYMNTS

According to Sears , the new additions are things one might expect from a marketplace supported by a department store — floor-care brands like Hoover, Dirt Devil and Oreck, for example, seem to be a natural fit. The push into shoes — specifically national shoe brands like Dockers, G.H. and Lucky Brand — makes sense as well.

Nashville 104
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KFC To Offer Meatless Fried Chicken At Select Locations

PYMNTS

Many brands are adding meatless products to their menus, as customers are increasingly seeking plant-based options when they go out to eat. The meat will be tested for a few months in stores throughout Nashville, Tennessee and Charlotte, North Carolina. Brands went up by 1.5 1 fast-food restaurant. Shares in Yum!

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Nordstrom Pilots reCommerce With ‘See You Tomorrow’ Concept

PYMNTS

The “See You Tomorrow” store will provide secondhand pieces from brands such as Thom Browne, Burberry, Adidas, Off-White and Isabel Marant, The Business of Fashion reported. It works on resale for Eileen Fisher, Patagonia and other brands. A new pair of the brand’s jeans, by contrast, typically cost about $130.

Nashville 131
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Nordstrom Pilots Upscale Resale With ‘See You Tomorrow’ Concept

PYMNTS

The “See You Tomorrow” store will provide secondhand pieces from brands such as Thom Browne, Burberry, Adidas, Off-White and Isabel Marant, The Business of Fashion reported. It works on resale for Eileen Fisher, Patagonia and other brands. A new pair of the brand’s jeans, by contrast, typically cost about $130.

Nashville 130