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NYC Summit To Tackle Lack Of Influencer Regulation

PYMNTS

The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept. Despite reports about influencer fraud, luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers.

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Pop Up Grocer Checks All The Pandemic Retail Boxes

PYMNTS

Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

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Meet Revuze, The Startup Bringing Artificial Intelligence To Brand Management

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Let’s face it, data analysis can be a costly and time-consuming affair and can sometimes take weeks or months of scouring through troves and troves of data from a number of channels, like sales, surveys, customer reviews and social media, to even interpret how consumers might be responding to a certain brand or product.

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BuzzFeed To Launch Unique Toy Store In NYC This Fall

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BuzzFeed is planning to open a toy store in New York City later this fall. New York Post reported that the store, called “Camp,” will be located in an 11,000-square-foot space in Manhattan’s Flatiron District. In a unique twist, the store’s theme and merchandise will change several times a year.

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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

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The move will bring 100 popular small businesses and digital brands on Facebook and Instagram into retail stores — just in time for the holiday shopping season. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

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Retail Reset: Sharpening The Sharper Image Brand

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More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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Can Millennials Revive Call Center Commerce?

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Millennials could be helping to bring new life to call center commerce. That’s reportedly the case when it comes to luxury retail brand Gucci. The change in behavior is due, in part, to social media sites such as Instagram. These platforms bring urgency to fashion and serve as a newsfeed for brands.