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NYC Summit To Tackle Lack Of Influencer Regulation

PYMNTS

The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept. Despite reports about influencer fraud, luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers.

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Pop Up Grocer Checks All The Pandemic Retail Boxes

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Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

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Meet Revuze, The Startup Bringing Artificial Intelligence To Brand Management

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Let’s face it, data analysis can be a costly and time-consuming affair and can sometimes take weeks or months of scouring through troves and troves of data from a number of channels, like sales, surveys, customer reviews and social media, to even interpret how consumers might be responding to a certain brand or product.

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Retail Reset: Sharpening The Sharper Image Brand

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More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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Coty Brings Back CoverGirl Tagline, TV Ads As It Tries To Undo Makeover

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The company is doing away with a revival plan hinged on bringing out new products as well as adding businesses, while its new strategy is to reduce debt, downsize and turn back a failed makeover of one of its best-known and most sizable brands, The Wall Street Journal reported. and CVS Health Corp.

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BuzzFeed To Launch Unique Toy Store In NYC This Fall

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BuzzFeed is planning to open a toy store in New York City later this fall. New York Post reported that the store, called “Camp,” will be located in an 11,000-square-foot space in Manhattan’s Flatiron District. In a unique twist, the store’s theme and merchandise will change several times a year.

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Luxury Retail Steps Up Its Offline And Online Game

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However, the retailer is hoping to see new growth via brick-and-mortar store efforts in the coming months and into the 2020s. For instance, the new Nordstrom New York City store offers several different food and beverage locations, as well as the ability for shoppers to order food and have it delivered to them while they shop.

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