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Instagram, Snaps Team Up To Help Brands Connect With Customers

PYMNTS

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. New York-based Snaps announced on Monday (Oct. 19) that it has integrated Messenger API support for Instagram in its conversational automation platform.

Branding 297
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Neiman Marcus Looks To Associates For Social Media Commerce

PYMNTS

In an effort to drive sales, a luxury department store chain is connecting customers with their sales associates through personal social media accounts, The New York Post reported. The practice comes as consumers are increasingly favoring social media as a means for exposure to fashion brands and new styles. “A

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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167
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Yotpo Gets $75M To Help Brands Capture The Digital Shift

PYMNTS

Yotpo’s outlook is so bullish – from both its CEO’s perspective and from the venture capital perspective – because the company is creating a compressed marketing stack for eCommerce, whether it’s for Patagonia or for an up-and-coming DTC sneaker brand like Brooklyn, New York-based GREATS.

Branding 131
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

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NYC Summit To Tackle Lack Of Influencer Regulation

PYMNTS

The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept. Despite reports about influencer fraud, luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers.

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How Big Tech Brands Make Businesses An Even Bigger Phishing Target

PYMNTS

New data was released this week with an urgent, albeit not necessarily unexpected, message: ransomware and other phishing attacks continue to dramatically spike, with more frequent and more expensive attacks hitting businesses and government entities of all sizes. The New York Times reported Sunday (Feb.

Branding 146