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Wildfang Is Building Its Brand With Clicks And Bricks

PYMNTS

More and more, digital-first brands are becoming brick-and-mortar-second brands with an intentional presence in the physical retail world — even if that presence is much smaller than the footprint left by the retailers that fizzled before them. The brand says it intends to keep expanding in the fall, with L.A. next on the list.

Branding 100
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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
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Building A Niche Brand For Outdoor Enthusiasts

PYMNTS

Some items are much easier to buy online than others. Apart from online sales, they have brick-and-mortar stores (in Seattle, Portland, Denver and Whistler, and British Columbia, with a 100,000-square-foot retail operation under construction in Salt Lake City), an adventure travel business and an outreach program to local retailers. .”

Branding 100
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Creating A Community For A Niche Outdoor Brand Around

PYMNTS

Stated simply, somethings are much easier to buy online than others. Customers can buy from Evo online- and have their goods shipped to a local shop that is part of the the La Familia program. The shop doesn’t make money on the sale – but does connect to the customer.

Community 100
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Walmart’s Allswell Launches Tiny Home Concept

PYMNTS

Walmart ‘s online home brand Allswell has announced the launch of its Tiny Home retail concept. Released last year, the design-centric, digitally-focused brand boasts a line of home goods, mattresses and bedding. Allswell is affiliated only with Walmart and not with its online counterpart Jet.

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UPS, FedEx Take Different Star Turns As Holiday Shipping Crisis Accelerates

PYMNTS

Reaction from the brands involved did not show any alarm over the move and UPS had no official confirmation of the selective delays. FedEx, which had announced shipping surcharges recently, is dealing with the capacity crisis by closing on its deal to acquire ShopRunner , which directly connects brands and merchants with online shoppers.

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Blue Nile Continues Offline Growth

PYMNTS

The opening of the new store speaks to the brand’s ambition to blur the line between online and offline commerce, which is something that today’s tech-savvy shoppers increasingly tend to seek out in their omnichannel shopping experience.

Portland 100