Wildfang Is Building Its Brand With Clicks And Bricks
PYMNTS
MAY 3, 2018
More and more, digital-first brands are becoming brick-and-mortar-second brands with an intentional presence in the physical retail world — even if that presence is much smaller than the footprint left by the retailers that fizzled before them. The brand says it intends to keep expanding in the fall, with L.A. next on the list.
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