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Today In Retail: Amazon Grows Palm Biometrics In Washington State; Toyota, Lexus Take Control Of Online Buying Platforms

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In today’s top retail news, Amazon Go stores in Seattle are reportedly being equipped with Amazon One palm-reading scanners, while automotive brands are taking control of digital purchasing platforms. Amazon Expands Palm Biometrics In Seattle . The tech lets shoppers use their palms as an ID and payment method.

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Amazon Gains More Exclusive Product Lines From Outside Brands

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That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145
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Amazon Sues Two Firms Over Alleged Alexa Scam

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District Court in Seattle, alleges Washington-based Robojap Technologies and Quatic Software Solutions in Punjab, India have scammed Amazon users by offering help to install Alexa on their devices through fake websites and applications. The lawsuit, filed last week in U.S.

Seattle 241
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Luxury Brand Barneys New York Seeks Bankruptcy Protection

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Struggling to compete with online brands, famed Big Apple luxury retailer Barneys New York has put itself up for sale and filed for bankruptcy protection, according to a report by Reuters. . Barneys wants to keep its main store in Manhattan, and also four other locations.

New York 108
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Walmart And Amazon Up Their Private Label Retail Game

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But the growing use of those brands to attract sales is also leading to more focus on potential challenges for online, private label retail over the next few years. Private brands, of course, are hardly new, and their use in retail predates the birth of eCommerce. Consumers can buy furniture anywhere. Private Label Pivot.

Retail 158
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FLEXE’s Next-Day Delivery To Help Online Retailers Compete With Amazon

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Seattle startup FLEXE looks to enable online retailers to compete against Amazon’s logistics capabilities. “For the first time in history, eCommerce brands have an alternative to Amazon,” said FLEXE cofounder and CEO Karl Siebrecht. It will be interesting to see if and how Amazon reacts.

Retail 108
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How DTC Bike Brands Match Riders With The Perfect Fit

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In the age of direct-to-consumer (DTC) brands, however, digital innovators are taking a new approach to bike shopping. They are selling just one model of bicycles online, and helping consumers choose the right size with digital fitting tools. It’s all emanating from this brand-new bike,” Engelstein said.

Branding 101