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Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

PYMNTS

COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. With so many retail stores closing, they need to be able to provide a way to sell D2C wherever those consumers are online.”.

Branding 322
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220
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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Secure Authentication: RCS offers stronger security features compared to SMS, making it a viable option for two-factor authentication and other bank security measures.

Marketing 195
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Shutting The Front Door On Online Fraudsters

PYMNTS

Building a secure customer journey is always a bit of a balancing act. It has to be secure first and foremost, particularly when payments data is on the line. Brands are typically aware of the potential for fraud to show up at the end of an anonymous transaction with a new user, stolen card number at the ready.

Online 236
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Mastercard And Ethoca Help Merchants, Issuers Improve Online Transaction Clarity

PYMNTS

A new Mastercard initiative aims to improve online transaction clarity so that customers can know exactly who they purchased from, according to a press release Tuesday (Sept. The release said doing so is a way to both clear up confusion for customers and also to allow brands a way to establish more presence.

Online 243
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Big Brands Are Cutting Ties With Amazon

PYMNTS

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. However, according to a report by CNBC , the move could backfire, as Amazon completely dominates the online shopping market, with 38 percent under its control.

Branding 186
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Cosmetics Brand Natura Exposes Customer Data

PYMNTS

based in Sao Paulo, inadvertently left hundreds of gigabytes of its customers’ personal and payment-related information publicly available online. The leaked information also includes online payment account details with access for nearly 40,000 wirecard.com.br to secure the two servers, The Hacker News reported. Natura & Co.

Data 234