PYMNTS

JANUARY 23, 2018

In an effort to drive sales, a luxury department store chain is connecting customers with their sales associates through personal social media accounts, The New York Post reported. We are trying to bring a more human touch to how [our associates] act online,” Katz said. has partnered.

social media 124

social media New York Branding Retail 124

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth.

Branding 221

Branding social media Video Strategy 221

Perficient

JULY 30, 2020

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St. Louis colleagues celebrated the Stanley Cup win in 2019. There was even a virtual retirement party!

St. Louis 530

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PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145

Branding Retail social media Customer Experience 145

PYMNTS

SEPTEMBER 21, 2020

Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. billion online in Q2 2020. times more consumer conversions for brands such as Estée Lauder, for example.

Retail 243

Retail Online social media Mobile 243

PYMNTS

MAY 27, 2020

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151

Online Management social media Branding 151

PYMNTS

NOVEMBER 9, 2020

Social commerce platform Verishop is adding new social features to its app, allowing all users to share content and interact with other shoppers and brands. According to the release, Verishop believes it has identified the most important social features for an eCommerce app.

social media 227

social media Video Branding Community 227

Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

social media 332

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PYMNTS

NOVEMBER 2, 2016

It looks as though social media has become a mainstay in the shopping experiences of many shoppers. As the holiday shopping season draws near, a recent report from Crowdtap revealed the significant influence social media has on the path to purchase of many consumers. According to the study, more than one-third of U.S.

social media 100

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PYMNTS

NOVEMBER 17, 2016

Social media has taken on a life of its own — so much so that a new survey finds a lot of consumers value their life online at $100,000 to priceless. That may be particularly scary since Forbes reported that Mark Zuckerberg of Facebook got his social media accounts hacked for the third time in 2016.

social media 100

social media Security Company Survey 100

PYMNTS

DECEMBER 10, 2020

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.

social media 257

social media Video Branding Online 257

PYMNTS

NOVEMBER 14, 2018

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers.

social media 144

social media Online Video Mobile 144

PYMNTS

MAY 11, 2020

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. “As For example, fashion brands have found success on Instagram and its visual strength.

Branding 148

Branding social media Video Miami 148

PYMNTS

JUNE 11, 2019

In an online retail world, the search and discovery process is vastly different, and merchants are competing for eyeballs — and conversions — in a much more dynamic setting. What brands choose will always be dependent on what needs they are filling — and what connections they are trying to forge. The Future Of Choice.

Branding 191

Branding social media Google Online 191

PYMNTS

DECEMBER 20, 2017

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

PYMNTS

SEPTEMBER 14, 2018

How do consumers really want to search online ? In a brand new PYMNTS interview , Gabriel Weinberg, CEO of DuckDuckGo , makes the case that his search engine can win over a decent number of consumers. Social media platforms and other digital operators are scrambling to stay a step ahead of the wave.

Online 148

Online social media Google Data 148

PYMNTS

DECEMBER 5, 2018

That’s what led him to Goodworld, an online platform that removes the friction from digital donations, making them possible (and secure) by using hashtags. Such a process can lead to online amplification for the charitable cause. This can serve as a powerful force when it comes to online charitable giving via social media.

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Perficient

SEPTEMBER 27, 2020

The end result will be unhappy customers likely looking to brands to make appeasements. Brands have already experienced increases in customer service and call center volume due to the pandemic, some as much as 800% reducing capacity and customer satisfaction along with it. Social Media. Call Center/IVR scripts.

Branding 309

Branding DC social media Marketing 309

Perficient

JULY 31, 2020

Gartner also stated that “by 2022, 35% of large organizations will be either sellers or buyers of data via formal online data marketplaces, up from 25% in 2020.”

Data 354

Data Analytics Strategy social media 354

PYMNTS

DECEMBER 15, 2020

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Retail 236

PYMNTS

AUGUST 26, 2019

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos.

Branding 163

Branding Minneapolis social media Company 163

PYMNTS

JUNE 14, 2019

In a new PYMNTS interview, Chavez talked about bringing more online efficiencies to pet ownership. The retail chain is rolling out an online pet pharmacy and opening additional veterinary clinics. Meanwhile, Amazon also has its Wag pet food brand, and Target has teamed with BarkBox to offer chew toys and treats online and in-store.

social media 194

social media Retail Community Mobile 194

PYMNTS

FEBRUARY 3, 2020

percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

social media 144

social media Branding Survey Strategy 144

Bank Innovation

FEBRUARY 6, 2019

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Branding 170

Branding Industry social media Operations 170

PYMNTS

NOVEMBER 26, 2019

Social Retail. Meanwhile, luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. The plan is to create a space that mixes physical with digital.

Retail 131

Retail Online social media United States 131

Perficient

SEPTEMBER 9, 2020

Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. Measures may include brand mentions, inbound links, ranking keyword universe, and visits. Behaviors: Buying Styles and Hesitations, Social Media and Technology Use. Desired Takeaway.

Google 429

Google social media Branding Marketing 429

PYMNTS

OCTOBER 22, 2020

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. I think [reserve online] is the best of both worlds,” she said. These offerings are intended to give customers the payment and shopping method variety they crave. “I

social media 200

social media Retail Online Mobile 200

PYMNTS

JANUARY 28, 2021

The company bought Acuity Scheduling in 2019, which aided it in helping small businesses manage appointments online, and also purchased Unfold, an app letting users create stories throughout all social media platforms. Greg Goldfarb, chief of products, said this would help people prosper online.

social media 160

social media Branding Security Online 160

PYMNTS

OCTOBER 9, 2020

13-14, online merchants in America and beyond are preparing for the earliest, most aggressive selling season ever. With more and more commerce going online, he said, it will also be increasingly important for sellers to process a higher number of returns and chargebacks and to quickly settle customer disputes.

social media 295

social media America Online Branding 295

PYMNTS

DECEMBER 17, 2020

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. 18 at 8 p.m.

Trends 203

Trends Video social media Los Angeles 203

Bank Innovation

FEBRUARY 23, 2016

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. When we think of cool, James Dean doesn’t immediately come to mind. The app Songsterr does.

Branding 150

Branding Innovation Fintech social media 150

PYMNTS

DECEMBER 21, 2020

The company said digital sales of its flagship Nike brand (the firm also owns two others) soared by 84 percent during the period without adjusting for currency changes. The CEO added that Nike’s digital engagement goes beyond merely selling products online. That included more than 100 percent digital sales growth in North America.

social media 267

social media America Strategy Online 267

PYMNTS

JANUARY 14, 2021

Nike is suing 589 websites, the owners of 676 social media accounts and more than 100 unidentified companies and individuals for allegedly selling counterfeit versions of its Nike and Converse shoes online. Nike wrote in a lawsuit filed in the U.S. Taking a Hard Line Against Alleged Counterfeits .

Los Angeles 309

Los Angeles social media United States New York 309

PYMNTS

DECEMBER 24, 2019

More customers are shopping online, as well, as retailers offer improved web platforms. (58 58 percent of sales growth from 2018 occurred online. Recent social media sales i nnovations and a robust economy further the dominance of online shopping. 14, with $28.1 billion; and Cyber Monday, with $19.1

Retail 186

Retail social media United States Millennials 186

PYMNTS

JUNE 1, 2020

million followers on social media, and Nicole Mejia, a fitness instructor with 1.3 s CEO Strauss Zelnick, and the dance-based Vixen workout, a dance fitness brand focused on improving the physical and mental wellness of women. “I NEOU charges U.S. customers $14.99 a month or $49.99

Online 130

Online Los Angeles New York social media 130

Perficient

SEPTEMBER 29, 2020

On the website, Gina finds a Health Bot that advises she try Urgent Care and shares the nearest location and online scheduling. She ignores the first one, but responds to later emails and schedules online. She books an appointment online. It’s the social media or TurboTax experience. Gina visits sports medicine.

social media 294

social media System Retail Online 294