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Visual Storytelling: Design Eye-Catching Graphics

Perficient

Leverage Graphics to Showcase Your Digital Brand. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale. Useful on so many platforms, pictures are an integral part of communicating your brand to the right audience.

Branding 520
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Perficient’s Bright Paths Program Welcomes 25 Women to Tech in Detroit

Perficient

Today, Perficient colleagues are excited to welcome 25 new women to the tech industry as the first Perficient Bright Paths training program kicks off at an online pop-up campus in Detroit! Perficient is proud to help #ChangeTheRatio in Detroit. Welcoming Women to the World of Technology.

Detroit 520
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Facebook Uses Retail Data To Train Chatbots To Be Like Humans

PYMNTS

Facebook has launched, what it calls, a new way to train artificial intelligence (AI) in chatbots. The online news service reported Facebook revealed 13,000 human to human conversations across two retail spaces, furniture and fashion, were used as data for the training.

Training 177
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Target Trains Its Bullseye On Millennials With ‘Smartly’ Brand

PYMNTS

Target is rolling out a new discount brand, dubbed Smartly, intended to appeal to millennials. To market these items, Target is taking an omnichannel approach by offering them in-store and online for those who can’t make a Target run. In a statement, Tritton said that the retailer has introduced over 20 “owned and exclusive brands.”

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St. Louis Colleagues Rank Perficient a Top Workplace in 2020

Perficient

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St. Louis colleagues celebrated the Stanley Cup win in 2019.

St. Louis 530
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent. The statistics don’t lie.

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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Additionally, training staff to effectively use RCS can incur additional expenses. Tutorials and guided tours can help customers navigate online banking platforms on the go.

Marketing 195