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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Digital Shift Gives Rise To DTC Brands

PYMNTS

The second is the rise of direct-to-consumer (DTC) brands. Last year, DTC online sales reached an impressive $14.28 It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen.

Branding 251
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Perficient and Lake Champlain Chocolates Win Award for Incredible Paid Search Results

Perficient

By quickly analyzing the competitive marketplace and reacting to shifts in consumer behavior in real-time, the team grew Lake Champlain Chocolates’ online presence and business. It was a well-executed campaign with a great outcome for the brand. This is exactly what ecommerce websites should do. It was amazing work.”.

Trends 508
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Commerce Principal Quoted in ForresterNow Report

Perficient

Forrester states that to provide an enhanced and optimized commerce experience in conjunction with fixed promotional options and marketplace platform requirements, B2B sellers need to supercharge all components of their marketplace ecosystem and online presence. Would you put up the same signs? B2B Marketplaces Are the Next Step in Commerce.

Report 495
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Social Shopping Emerges As Hottest Digital 3.0 Trend

PYMNTS

Social shopping is the latest pandemic-driven trend to catch fire. With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift.

Trends 207
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P&G Reports 50 Pct Jump In eCommerce Sales, Sees Lasting Shift To Online

PYMNTS

Pointing to increased demand for premium products and continued lifestyle changes from the coronavirus, Procter & Gamble reported an 8 percent increase in total revenues Wednesday, led by a 50 percent increase in its online sales. Constructive Disruption.

Online 292
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Salesforce Unveils Loyalty Management Platform For Businesses As Online Sales Boom 

PYMNTS

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. consumers have tried new brands since the pandemic began, with 80 percent of them planning to stick with the new products even after the crisis passes.

Online 279