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Digital Shift Gives Rise To DTC Brands

PYMNTS

The second is the rise of direct-to-consumer (DTC) brands. Last year, DTC online sales reached an impressive $14.28 It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen.

Branding 251
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Luxury Brands Hit The Discount Racks

PYMNTS

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146
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Walmart Debuts Online Private-Label Furniture Brand

PYMNTS

Walmart has released a new online-only furniture brand called MoDRN, the company said on Friday (Feb. Now, the company wants to focus more on what it calls a specialty shopping experience, aiming to grow a variety of trendy collections that can only be found online. That’s where MoDRN comes in.

Branding 116
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Social Shopping Emerges As Hottest Digital 3.0 Trend

PYMNTS

Social shopping is the latest pandemic-driven trend to catch fire. With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift.

Trends 207
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Could Drink Brands Be Generating The Latest Fashion Trends?

PYMNTS

Judging by the most recent sneaker trends, that might be exactly what consumers are seeking. Several recent beverage brand collaborations with shoe firms have received a generous amount of buzz, and the trend appears to be picking up steam. The Mountain Dew-branded shoes were packaged in a “K.A.R.E. Or are they?

Branding 110
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Walmart Joins Livestreaming Trend With TikTok; New 'Shop Party' App Debuts

PYMNTS

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. There’s no better example of the trend’s proliferation than Walmart and TikTok , which on Thursday (Dec. 17) announced a “first of its kind” event scheduled for Friday, Dec. 18 at 8 p.m.

Trends 203
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Customer Experience Surpasses Brand, Price

PYMNTS

This is the year that customer experience surpasses brand and price as the most important factor in retail. Half of the categories covered showed no change, but online retail outperformed specialty retail, health and beauty, supermarkets and discount stores. Online retail increased by 1.3 percent, reaching a score of 77.3